Mike Doe
1. What were your main sources of inspiration for the design?
From the visit to Westons one thing that stuck out for me was their use of oak barrels, as it sets them appart from other cider producers. From this all my ideas were themed around the barrel look. Other themes I wanted to emphasise was the organic/ Natural concepts. The colours intended for use would be earthy tones.. such as reds, browns and greens.
2. Why is your design effective in terms of:
- Transportation of goods
- stacking on a pallet
- Ease of assembly
- Use of tabs
- How it accomodates the 'value added' feature[s]
Possible label on the box would be "from the orchard to the wood", this may be revised.
The design itself was with simplicity in mind. It's all on piece of cardboard and only requires a single point to fasten together. The box can flat pack for transport. The box can be stacked on a pallet, with the folds in the cardboard providing the strength.
3. What were the 3x suggestions from your learning teams and how might you look at acting on these suggestions?
The suggestions from the group feedback were to look at reversing the fixing tab to that it would be hidden behind the bottles and give a cleaner look. A great suggestion for a second use was adding an additional band so it accommodate bottles of wine. Lastly to look out how I will print on the box, which I have already made a start with and screen printing seems like a practical solution. But still need to see what eco conscious options there are..
Tom Cudworth [x2]
1. What were your main sources of inspiration for the design?
I was Inspired by the old machinery and the orchards as well the eco-strategy of the company. The Cider is renowned for its traditional processes therefore traditional/country images suit the packaging. The glueless design was based on a Printer box. The use of materials came from research done earlier in the semester followed through.
2. Why is your design effective in terms of:
- Transportation of goods
- stacking on a pallet
- Ease of assembly
- Use of tabs
- How it accomodates the 'value added' feature[s]
My design is easily stackable for delivery to super market offerers protection of the two bottles and the new glass by using post consumer micro flute with an extra tray to hold the bottles in place this can be added to the otherwise unused card on the sheet when being die cut tessellating exactly so no loss of card.It uses tabs instead of glue and features an advert for the adopt a tree scheme.
Hannah Potter
1. What were your main sources of inspiration for the design?
My main sources of inspiration came from a lot of various different design books- chiefly the Special Packaging and Designing Sustainable Books. I also spent a lot of time one part an idea that i liked and combining it with another until i found something that suited the brief perfectly
2. Why is your design effective in terms of:
- Transportation of goods
- stacking on a pallet
- Ease of assembly
- Use of tabs
- How it accomodates the 'value added' feature[s]
Anna Jarvis
1. What were your main sources of inspiration for the design?
By taking information from books and websites about packaging sustainably I used that to begin working up visual ideas and concepts initially. I wanted to find a good locking system that was easy to put together but once assembled, showed no signs of how that process what done. I really wanted simplicity within my design to enable to product to speak for its self without all the fancy packaging, that is not what Weston's are about. Weston's are more about the importance of the product and the traditional heritage that comes with it. Going with the simple concept of a box shape I then developed that on to what you see here.
2. Why is your design effective in terms of:
- Transportation of goods
- stacking on a pallet
- Ease of assembly
- Use of tabs
- How it accomodates the 'value added' feature[s]
My design is very effective because it does open out flat and it easy to assemble, with strong two strong locking tabs at the bottom without the use of glue. It stacks very well once on a palette. Its strong sides will create good protection for the bottles too. Initially I used double faced cardboard but that wasn't necessary, so choosing the single faced cardboard worked well and reduced costs and the amount of energy used to make it. Further more I reduced material by designing larger windows showing more product. This concept provides a secondary use of cider coasters themed for christmas (Printed on the inside of the the packaging and theoretically used on someone's Christmas Dinner Table).
3. What were the 3x suggestions from your learning teams and how might you look at acting on these suggestions?
1. Think about adding a handle. Which I have now considered into my design because it will reduce consumers using plastic bags to carry it in. They can simply just put it up and carry it like that.
2. What is my design content going to be? Looking at the old Weston's imagery which have a warmer feel to them and incorporating that into the seasonal theme.
3. How will the bottles be separated inside the packaging. This is something I am working on that the moment but maybe just two simple pieces of card (perhaps with print content of the other ciders that Weston's has for offer, like in a box of roses chocs) between the three objects.
Biomimicry
1. What were your main sources of inspiration for the design?
From the visit to Westons one thing that stuck out for me was their use of oak barrels, as it sets them appart from other cider producers. From this all my ideas were themed around the barrel look. Other themes I wanted to emphasise was the organic/ Natural concepts. The colours intended for use would be earthy tones.. such as reds, browns and greens.
2. Why is your design effective in terms of:
- Transportation of goods
- stacking on a pallet
- Ease of assembly
- Use of tabs
- How it accomodates the 'value added' feature[s]
Possible label on the box would be "from the orchard to the wood", this may be revised.
The design itself was with simplicity in mind. It's all on piece of cardboard and only requires a single point to fasten together. The box can flat pack for transport. The box can be stacked on a pallet, with the folds in the cardboard providing the strength.
3. What were the 3x suggestions from your learning teams and how might you look at acting on these suggestions?
The suggestions from the group feedback were to look at reversing the fixing tab to that it would be hidden behind the bottles and give a cleaner look. A great suggestion for a second use was adding an additional band so it accommodate bottles of wine. Lastly to look out how I will print on the box, which I have already made a start with and screen printing seems like a practical solution. But still need to see what eco conscious options there are..
Tom Cudworth [x2]
1. What were your main sources of inspiration for the design?
I was Inspired by the old machinery and the orchards as well the eco-strategy of the company. The Cider is renowned for its traditional processes therefore traditional/country images suit the packaging. The glueless design was based on a Printer box. The use of materials came from research done earlier in the semester followed through.
2. Why is your design effective in terms of:
- Transportation of goods
- stacking on a pallet
- Ease of assembly
- Use of tabs
- How it accomodates the 'value added' feature[s]
My design is easily stackable for delivery to super market offerers protection of the two bottles and the new glass by using post consumer micro flute with an extra tray to hold the bottles in place this can be added to the otherwise unused card on the sheet when being die cut tessellating exactly so no loss of card.It uses tabs instead of glue and features an advert for the adopt a tree scheme.
3. What were the 3x suggestions from your learning teams and how might you look at acting on these suggestions?
1. To add a handle.- possibly hessian rope through holes.
2. make sure front is secure fastening.
3.To add sackcloth backing to inside for rustic look help with absorbing shock in impacts/movement.
1. To add a handle.- possibly hessian rope through holes.
2. make sure front is secure fastening.
3.To add sackcloth backing to inside for rustic look help with absorbing shock in impacts/movement.
Hannah Potter
1. What were your main sources of inspiration for the design?
My main sources of inspiration came from a lot of various different design books- chiefly the Special Packaging and Designing Sustainable Books. I also spent a lot of time one part an idea that i liked and combining it with another until i found something that suited the brief perfectly
2. Why is your design effective in terms of:
- Transportation of goods
- stacking on a pallet
- Ease of assembly
- Use of tabs
- How it accomodates the 'value added' feature[s]
- My design in effective because its overall rectangular shape making it easy to stack on a pallet and transport.
- The assemblage of my design is relatively easy but i think there is still room for more simplification
- I think the tabs on my box, are the biggest weakness of my package and I am trying to develop some that are more stable and reliable than the current ones
- I really like the way that the box accommodates my added feature glass, and it ties in perfectly with the Weston's Cider eco-friendly theme, recycling old cider bottles to use them as glasses which can be recycled at home once the buyer has finished with them.
3. What were the 3x suggestions from your learning teams and how might you look at acting on these suggestions?
Making my tabs more stable was one of the suggestions i received within my learning group, so now I am looking at different locking tabs from heaps of different sources to find one that fits best. I also had a useless little locking mechanism that was inefficient and a waste of materials and am now creating a slip that slides over the box, holding both sides together and contains all of the advertising material making it easier to recycle as it doesnt need to bleached again to get rid of the ink. There was also the issue of the bottle banging against the glass in transit as there was no barrier between, so I have lengthened one of my tabs so it can solve this problem and protect both items from breaking.
- I really like the way that the box accommodates my added feature glass, and it ties in perfectly with the Weston's Cider eco-friendly theme, recycling old cider bottles to use them as glasses which can be recycled at home once the buyer has finished with them.
3. What were the 3x suggestions from your learning teams and how might you look at acting on these suggestions?
Making my tabs more stable was one of the suggestions i received within my learning group, so now I am looking at different locking tabs from heaps of different sources to find one that fits best. I also had a useless little locking mechanism that was inefficient and a waste of materials and am now creating a slip that slides over the box, holding both sides together and contains all of the advertising material making it easier to recycle as it doesnt need to bleached again to get rid of the ink. There was also the issue of the bottle banging against the glass in transit as there was no barrier between, so I have lengthened one of my tabs so it can solve this problem and protect both items from breaking.
Anna Jarvis
1. What were your main sources of inspiration for the design?
By taking information from books and websites about packaging sustainably I used that to begin working up visual ideas and concepts initially. I wanted to find a good locking system that was easy to put together but once assembled, showed no signs of how that process what done. I really wanted simplicity within my design to enable to product to speak for its self without all the fancy packaging, that is not what Weston's are about. Weston's are more about the importance of the product and the traditional heritage that comes with it. Going with the simple concept of a box shape I then developed that on to what you see here.
2. Why is your design effective in terms of:
- Transportation of goods
- stacking on a pallet
- Ease of assembly
- Use of tabs
- How it accomodates the 'value added' feature[s]
My design is very effective because it does open out flat and it easy to assemble, with strong two strong locking tabs at the bottom without the use of glue. It stacks very well once on a palette. Its strong sides will create good protection for the bottles too. Initially I used double faced cardboard but that wasn't necessary, so choosing the single faced cardboard worked well and reduced costs and the amount of energy used to make it. Further more I reduced material by designing larger windows showing more product. This concept provides a secondary use of cider coasters themed for christmas (Printed on the inside of the the packaging and theoretically used on someone's Christmas Dinner Table).
3. What were the 3x suggestions from your learning teams and how might you look at acting on these suggestions?
1. Think about adding a handle. Which I have now considered into my design because it will reduce consumers using plastic bags to carry it in. They can simply just put it up and carry it like that.
2. What is my design content going to be? Looking at the old Weston's imagery which have a warmer feel to them and incorporating that into the seasonal theme.
3. How will the bottles be separated inside the packaging. This is something I am working on that the moment but maybe just two simple pieces of card (perhaps with print content of the other ciders that Weston's has for offer, like in a box of roses chocs) between the three objects.
Biomimicry
HI everyone,
ReplyDeleteThanks for posting your first stage concepts, having looked through them it looks like you are making good progress. Specific comments would be :
Mike: Really like your design, great inspiration and is true to our business heritage. would be nice if you could find some way of incorporating and encasing a free gift otherwise it ends up just being a bottle carrier.
Tom: Like the graphic treatment, but perhaps a little more thought needs to go into the concept (two bottles and a glass has been done alot) and unless you can deliver something really different in terms of glassware ie unique and/or collectable Im not sure if that has enough shopability or is differentiated enough to get picked up.
Hannah: Like the concept of the book design and can see that on shelf; a bit like Tom, glassware has been done alot but have seen the attached which might be an interesting way to go
http://uk.shopping.com/grolsch-bottles/products or like the concept of a book inside a book, where the free gift might be a book or maybe even both.
Anna: Hard to tell at this stage; looks like a lot of cardboard and while that may make it v robust it may be a bit contrary to the environment credentials we want to deliver. like the idea of some coasters, but not sure personally i would want cardboard coasters on my Xmas dinner table, but I think your thinking is along the right lines.
Hope this helps a bit. My tip for creating some of these packs is looking at WIBIT (Would I buy it) if the answer is yes then for how much would I spend on it. Often if you put yourself in the eyes of the consumer it can be a great fielding process - if you think its a pile of crap yourself other people are likely to think the same.
Good luck
Ian from Westons Cider