As we've had chance to digest the requirements and constraints/opportunities of the Lea and Perrins sustainable re-design brief, it's wholly appropriate that specific questions start to emerge. We'll use this area to pass these back to Shane at Heinz initially and either Shane or colleagues will get back as a 'comment' below.
Questions to date:
Elisa
1. Does any particular material have to be avoided in the designs?
No we are happy to look at range of materials during the design stage of
this project, although it should be noted that we consider the current glass
bottle an iconic design.
2. Do you require design for a regular single bottle or would you like to
receive suggestions for Special Edition bottles, as well?
Again, at this design stage we are happy
to look at either a design for the current single bottle or a limited edition
piece.
3. Would you be able to provide us with appropriate recipes using
Worcestershire sauce, as well as with corporate typefaces or imagery, which you
would like to keep in the designs?
We would consider both Lea & Perrins
and Worcestershire sauce as key messages to include on any label design
Rossouw
1. Firstly, where they source their ingredients? for instance do they use fair
trade products? . Ingredients
are sourced from many countries across the world, all via suppliers approved to
Heinz stringent standards on quality, ethics and environmental awareness.
2. I also wanted to ask whether there was any significant waste products in the
production process of the sauce or the packaging? An example of what I mean
would be like coffee granules when making coffee.
We endeavour to ensure waste is kept to
an absolute minimum so optimise all of our processes and ways of working to
achieve this.
Jess C
1. Firstly, I was wondering why the company had chosen to specifically attract
20-35 year old age group? Especially as 55% of sales come from households with
no children. Jess, we
would like to engage with this younger age group as at present we are seeing
consumers of this age not using/ stop using Worcester sauce. To avoid having a
lost generation of consumers (hence my Mum used to use Worcester Sauce but I
don’t) we need to engage with them and make Lea & Perrins part of their
everyday cooking.
2. I was also wondering how becoming part of the Heinz Group & Co has
affected the company? Has it changed their image at all?
The heritage, iconic design
and traditional recipe have been safely preserved and the brand has benefitted
from investment in marketing and support.
Adam
1. Are there specific colour tones that have to be adhered to (like how cadbury
and coca cola always use the same exact colour for their packaging)?
This can come from the style guide attached
2. Can anything be added to the bottles as long as the bottle shape is kept the
same?
At this design stage
we are happy to review any ideas.
3. Is the focus on recycling the bottles, or re-using them?
At the design stage we are open to either
idea
4. Do we have to design the supporting packaging for transportation, and point
of sale displays? No.
Although it would be good to see consideration paid to how the bottles would be
stored on shelf to have maximum visibility.
Spencer
Are there any elements
that have to be on the bottle packaging design? Names, ingredients, logos
Yes. We have to have the product name
(Lea & Perrins Worcestershire Sauce) Declared Weight, Ingredients,
nutritional table, Allergy information and barcode. We also strongly put The Original and Genuine
and the Royal crest onto the label design.
Are any of the ingredients sourced through fair trade?
Ingredients are sourced from many
countries across the world, all via suppliers approved to Heinz stringent
standards on quality, ethics and environmental awareness.
If I chose against using glass would the coca cola company's PlantBottle
technology and the use of PET be available? As what I understand it is only
being used in USA and Canada.
At this design stage we would be open to suggestions on alternate
materials.
4- Could the size of the bottle be reduced in any way? In terms of the height,
I am not intending to alter the shape At this design stage we would be happy to view numerous design
routes.
Nikolay
Do
you want Lea & Perrins, Heinz Group, or Worcester Sause label to be the
main accent of the design? Would suggest we go with Lea & Perrins then
Worcester Sauce (as per current label) We do not and would not promote Heinz
group on the front of the label.
2.Do you think it's a good idea to have supporting materials like recipe's,
dosage use etc on the back of the design as a supportive piece? As far as I'm
informed you already have. So my question is would you like to keep this
As
our objective is to inspire and engage with a younger audience, educating them
on using Lea and Perrins in their everyday dishes, I would suggest this is a
good idea. Although you point out we currently do this on the bottle, you may
have new suggestions which we are open to.
