Assessed Blog Task For Tues 27th and Thu 29th Nov.
Please put your individual returned comments below this post in the 'Post a Comment' box. With [your name] first.
Q2 After our group tutorials in sessions last week we spoke with all who attended about their ideas to date and made suggestions on how they might be improved upon. What 3 considerations did you take away from those discussions and how might they affect the way that you've taken your designs further since last week's sessions?
Q3 Again, on the back of tutorial discussions in sessions last week we'd agreed that most of you needed to add further references/research into products (food-related or otherwise) or precedents that successfully applied some or all of the ideas you were suggesting for the L+P brief. You'll need to have these anyway as part of a rounded set of supporting research. Name or cite 3 precedents or examples of how your ideas for L+P have already been applied commercially.
N.B. This blog task is for each student in both the tues and thu groups irrespective of whether they are going to attend the planned L+P factory visit on Nov 29th PM (I'll finalise timings in an e-mail pre thu pm).
Timings:
I'll be checking on this blog on fri 30th Nov AM to see who has put up their comments in response to this task.
Please put your individual returned comments below this post in the 'Post a Comment' box. With [your name] first.
Q1 Materials lightness, suitability for purpose, minimalising of materials use and 'clever or smart' usages of materials were all considerations discussed at CAT with Jo. With your present designs for the Lea and Perrins brief mixed with the research that you've done to date and some of Jo's discussions (remember there's an mp3 on this year's CAT trip post) suggest 3 ways in which you might minimise your materials use with your package.
Q3 Again, on the back of tutorial discussions in sessions last week we'd agreed that most of you needed to add further references/research into products (food-related or otherwise) or precedents that successfully applied some or all of the ideas you were suggesting for the L+P brief. You'll need to have these anyway as part of a rounded set of supporting research. Name or cite 3 precedents or examples of how your ideas for L+P have already been applied commercially.
N.B. This blog task is for each student in both the tues and thu groups irrespective of whether they are going to attend the planned L+P factory visit on Nov 29th PM (I'll finalise timings in an e-mail pre thu pm).
Timings:
I'll be checking on this blog on fri 30th Nov AM to see who has put up their comments in response to this task.
Q1
ReplyDelete- I will still be using the glass bottle, so to improve the efficiency of this material i will want to use a bottle similar to the Coca-Cola Ultra glass bottle, this bottle is 20% lighter than a conventional bottle, 40% stronger, and 10% cheaper to produce.
- I will be eliminating the label altogether and using a screen printing technique called ACL (applied colour labelling) in order to print only one colour onto the bottles (orange), saving on both paper and ink. The print can be easily removed allowing the bottle to be easily recycled.
- I will be replacing the plastic lid of the product with a two part lid, one made of an undecided waterproof material that fits in the neck of the bottle to regulate the flow of the liquid, and the second part a natural cork stopper. The use of cork supports it's sustainable harvesting process, and using natural cork means it is biodegradable and free from synthetic additives or harmful chemicals.
Q2
- The discussion prompted me to look again at whether any other company or manufacturer has done anything like what i am trying to do with my additional elements to see whether it has been proved possible.
- If this cannot be found i need to go back and reconsider ways in which my ideas can be realistically made.
- I also want to make sure i don't lose too much of the original branding and logo in my designs, though i do want to update the logo and label, only slightly, i need to be careful not to stray too far from the original in order to maintain the brand identity.
Q3
- As mentioned above, the Coca-Cola Ultra bottle which makes use of lighter glass to reduce weight, increase strength and reduce costs.
- Applied colour labelling is used on a number of beer and wine bottles, for instance it used to be used by Sol beer, and on my blog you can see an example of it being used on Amigos beer. It is also often used on wine bottles.
- Cork is obviously used throughout the world in wine bottles, but many companies have started using synthetic cork instead of natural cork. Synthetics are cheap and are not recyclable, whereas natural cork is completely recyclable, and its harvesting is a truely sustainable example of argoforestry. Cork comes from the bark of the tree, so one tree can be harvested many times in it's lifetime.
Question 1
ReplyDelete1. One way to minimize the material use is to use thinner glass. This doesn’t just have the direct environmental impact in terms of less material use, but it also affects the transportation of the product. The thinner the glass or plastic; the lighter the bottle, so less fuel will be needed to transport the bottle between factories and shops.
2. Another idea I had to save on materials was to get rid of the actual bottle. By applying the “keep the bottle shape” concept broadly, I thought that as long as the bottle shape is clear on the packaging then you don’t need to actually have the bottle. This reduces the amount of glass or plastic that is currently used by 100%, and a more sustainable alternative (such as paper bottles, sachets, dissolvable starch bags etc.) could be used.
3. A more long term solution to saving on packaging is to create a more durable bottle that can be refilled using sachets. Although it seems like more material as the sachets are extra to the bottles, it actually saves on materials as the sachet can be recycled and the bottle re-used so there is no need to buy another bottle.
Question 2
1. The main point raised in group discussions was that I need to develop and narrow down my ideas into one final design. I currently have quite a few box and bottle concepts, but as only one can be used I need to research further into whether the designs will work (in terms of both functionality and sustainability).
2. The group seemed to like the idea of re-using the packaging the most. It was felt that by having measuring cups or storage for dry food, the re-use directly links to the product. This input allows me to focus more time into developing prototypes for this particular idea to see how it would function, and look into existing examples for further inspiration.
3. One potential problem that was raised (after the initial talk) was in terms of branding. It may be going against the brief by completely removing the bottle (which Lea and Perrins believe is the major selling point of the brand as well as the colour scheme) and the logo from the designs. However, I believe that if the bottle shape and the colours are such a selling point, then I could get away with it.
Question 3
1. I have already looked into collapsible packaging on my blog to support my design. The idea of having a bottle that takes up next to no room when empty is clever and will save a lot on transport costs and emissions (they save space so more can be fit into one truck). Examples, such as Platypus Bottle, can be found on my blog.
2. It was discussed that I should look more into packaging that used newspaper similar to my wrap around design. Lea and Perrins already use paper wraps for some bottles, but don’t use newspaper so I decided to look into other was newspaper is used. I like how this beer packaging (http://payload.cargocollective.com/1/2/84538/1436680/Packaging01.jpg) utilises newspaper print to create interactivity. By having the images cut out of the print to create windows to see the bottle is quite clever, and gives the impression that the particular beer brand is in the news. This could be done with the Worcester sauce bottle, by cutting a window into the newspaper wrap to reveal the logo underneath, or bottle engravings.
3. I have also looked into different ways that packaging can be reused (very cleverly in some cases) to provide inspiration for my own designs. For example, glass lights to create atmospheric lighting (perhaps for candlelit dinners made using Worcester Sauce as an ingredient for the meal), a bottle being used to hold utensils (or in the case of the example pencils) and Ecolean (who’s chalk based packaging gave me the idea for re-usable collapsible bottles).
- Question 01 -
ReplyDelete1. A way I thought of reducing the paper material is to have 2 lines of paper going around to top and the bottom of the bottle. Therefore, I'll have the Lea & Perrins logo on the glass at the centre of the bottle.
2. Based on the feedback from last session the glass material will be dramatically reduced by changing the shape of the bottle and push the writings on the glass to a minimum.
3. The rubber ball that I've used for my previous design on the pipette will be sized down relatively to the new bottle shape.
- Question 02 -
1. Having in mind the feedback from last session I have found out I need to change the shape of the bottle. I am going to stick with the traditional Lea & Perrins shape with some attempts for small changes for better shelf standing.
2. I am more confident using the pipette idea and I need to make a bit more research on how other products with pipettes are done and is it worth it.
3. I have kept the same kind of historical feel of the bottle design which I found is not necessary, so I will experiment with other designs with the idea to keep it look modern.
- Question 03 -
1. The pipette idea obviously is widely used in making medicine bottles for easier measuring. From research I found that the idea has been applied at making vinegar bottles [ http://maxcdn.fooyoh.com/files/attach/images/3004/180/257/004/Pipette-Vinegar-Bottles.jpg ] which I consider less helpful than having a pipette on the L+P sauce bottles.
2. The packaging design (having the 2 lines of paper on top and on the bottom of the bottle) has been applied countless times before. The reason I've chosen it is to minimise the paper usage and more clear design in general.
3. The shape of the bottle was planned to be very simple, although different. As mentioned above though, the design is going to be changed back to the original one with some small changes.
This comment has been removed by the author.
ReplyDeleteQuestion 1
ReplyDelete1. I have aimed to minimize the material by getting rid of the glass all together and by replacing it with something called a plantbottle. This is widely used at the moment by the likes of Heinz and Cocacola, so it will be something that they know already works.
2. I will be making more specifically designed bottles designed for specific users. There will be around 5, with the largest being a lot larger than the current bottle and the smallest being travel sized. The reason behind this is to make sure you pick the bottle which is best for you, so you don't end up wasting the product.
3. Thirdly I aim to change the lid. This will be made out of sustainable material, and will be shaped in a funnel shaped way so the product can either be turned inside out into another bottle so you can refill or can be used to distribute the sauce nicely onto your food. I also am looking into how to add this idea onto another reusability source such as sachets or a refilling station.
Question 2
1. They seemed to really like the idea of the PlantBottle as it seemed to already be in distribution. I was worried that there would be some negativity regarding the fact it's not made out of glass, but so far it seemed OK.
2. The marketing strategy behind the multiple bottles went down well, however I really needed to work out the reusability side to this and give Lea & perrins more of a reason to create this product.
3. My label idea was liked, however it still had the problem that it was attached on with a little bit too much glue, so I needed to work out a way to lower this.
Question 3
1. I have looked extensively into the Plant Bottle and how Heinz/Coca Cola came about finding the product and have found a lot of pros and cons which can be found on my blog.
2. I haven't yet been able to find a funnel lid on a product which works which has made me think this idea may not be as good as I thought. That being said, the multiple sizes seems to work well, as it has been done before by Tobasco which can be found on my blog.
3. I am really interested in looking at refilling of some sort, I am currently looking into the likes of products like tap it and recycled aluminium foil to help me with this product, however have yet to decide on a final idea.
Heather - Thursday Group.
ReplyDeleteQ1
1.I looked at different ways that I could make my label completely glue less, and thought of using ideas such as various tabs, string to tie my label into place but came up with the idea of a “sleeve” design the benefits of sleeve labels for glass bottles in that adhesives are not used and adhesive residue therefore is being offered for recycling and this sleeve could also be used as a recipe card giving additional elements to my botttle.
2.I debated finding an alternative to glass, looking at many different bio materials such as cornstarch, I also looked at aluminum but decided I would stick with glass so I would be able to obtain the “original shape” of the L + P bottle, I also looked at ways the glass bottle could be reused opposed to recycled as following the talk from Jo at the CAT he said that was more beneficial.
3.Using a vegetable ink or soy ink for printing my sleeve and ensuring my sleeve was made out of either recycled cardboard or paper.
Q2
1.The group liked the simplicity of my design but felt there were many ways in which my design could be developed further, I wanted to add more attention to detail and thought to make my sleeve full length so it covers the whole bottle and doesn’t hang off the sides.
2.Another main concept as mentioned above would be that I would be to incorporate a recipe book either on the back of the sleeve or on the inside like a accordion design so that it could display various recipes that use L+P that feature on the website.
3.I also want to play with the logo designs on my lea and perrins bottle as the group thought that maybe my design was a bit too simple.
Q3
1.sleeves are a very common design and are used amongst many food brands on their bottles such as Tabasco, Heinz and other major beer and wine companies. They are usually used as additional packaging but for me my sleeve will be my label.
2.Soy and vegetable based inks are widely recognized as the environmentally friendly choice. But an ink's ingredients are only part of the story when measuring its environmental impact. Ink, like any other product manufactured by humans, impacts our planet before, during, and after it's manufactured
3.Many companies use glass bottles such as coca cola, Heinz. glass is ideal as it can be recycled and even reused and displays the product in a nice manner, I currently don’t plan on changing the current bottle used by L+P but may be looking for changing materials on the bottle such as making it thinner or replacing the lid with something more sustainable.
Hi peeps,
ReplyDeleteThanks to those who've put up their feedback to date. Will read through from tomorrow (weds) onwards..
Francesca Dixon
ReplyDeleteThursday Group
Q1:
A: As i am keeping the original bottle style and using glass. I am looking in to ways into thinning the glass as its quite thick. This not only helps with making the packaging slightly more sustainable but it also help when coming to transport the bottles as they will be slightly lighter.
B: I also have the idea of re-using the bottle after its use. However i need more focus into developing prototypes for this particular idea to see how it would function, and look into existing examples for further inspiration without using more materials as again im trying to make the packaging at a minimum.
C: I have also had the idea of minimising the labelling. Either just a front label that deosnt go the whole way round the bottle or even printing straight on to the bottle. However i have to make sure that i can fit on all the nutrition tables etc on the bottle.
Q2:
A:I am definitely pursuing my idea in the reusability in the bottle. Again however it made me realise that i still need to cover a bit of research to grap further inspiration.
B:I also took away my idea of adding a recipe book within the label without using glue. In the possible ways that Mcdonalds did there Monopoly games on there boxes.
C: My favourite label design was liked however there was still a bit of improvement for more graphical designs. However i dont want to loose the historical look and brand of the brand so need to be carful.
Q3:
A: As mentioned above my idea of keeping the recipe within the label so that you pull it off quite simply in the style that Mcdonalds played there monopoly games on their packaging boxes etc.
B:Many companies use glass bottles such as coca cola, Heinz. glass is ideal as it can be recycled and even reused and displays the product in a smart way.,I currently don’t plan on changing the current bottle used by L+P in any other way apart from what i discussed earlier in possibly making the glass thinner.
C: i have also thought about using the refill system in the way that the Body Shop does where you buy the bottle and then use that to refill it up from a machine within the super market. However this needs to be researched more.
Question 1
ReplyDelete-In terms of the glass bottle, I looked at the differences between the production of clear and brown glass but both had the same value and recyclability. Green glass is more abundant in recycling and is cheaper to produce, but I felt it would detract from the product, and so the clear glass will remain. However, the glass could be made thinner and the bottle shorter to minimise the materials.
-There is a lot of information on the back of the label that doesn't necessarily need to be there, and with my addition of a web/mobile app element I can minimise the text and instead point people in the direction of scanning the QR code to learn more. Therefore, I can decrease the size of the label and the materials used.
-By branding the product in such a way that sustainability takes centre stage, I hope to aim the product towards people who want to shrink their carbon footprint. Therefore, most of the bottles would be recycled rather than sent to landfill, and although this doesn't decrease the initial amount of materials used it would become a cycle of recycled glass bottles.
Question 2
-Introducing more of a sustainable element to the product seemed to be the main point I took from the tutorial, as it is lacking a major selling point.
-I will be looking towards second use elements to add to the bottle.
-I think the group felt that my rebrand was quite radical in trying to appeal to a new age group, and so perhaps it would be better suited to a special edition bottle, or range of bottles.
Question 3
-The QR code idea is something that I need to look into, and see how other companies have utilised this system. Toys R Us use a similar system where they replace the larger outdoor items instore with QR codes so that customers can scan with their smart phones and see how the product looks in situ, which gives the customers more of an insight into the specifications of the products and saves on shelf space for the company.
-In terms of the logo rebrand, many companies have updated their logos to look modern and appeal to younger audiences. Microsoft have very recently simplified and given a more youthful look to their logo.
-I have been looking into materials to make the label from. I was planning to use rough, recycled paper for the label itself with soy or vegetable inks, and will have to look at environmentally friendly adhesives as I want the label to be completely composted after use. I want to look at including nutrients or seeds to the paper so that the product will benefit the soil and perhaps be used to grow vegetables, but I will have to research whether that's a possibility.
Spencer Yates
ReplyDeleteThursday Group
Q1
- I am keeping glass as the bottle material therefore will suggest making it thinner and lighter in weight as Hienz have looked into already with some of their product packaging as part of their sustainability goals. This along with my refillable concept should reduce the environmental impact of transportation.
- I am currently researching ways to eliminate the need for glue with the label and throughout my designs reducing the over size of the label.
- The idea behind my added element is to make the bottles refillable, by using this concept the need for glass bottles will decrease due to the option of a refillable, reusable and multi purpose sachet.
Q2 - I original kept my design quite simple to appeal to a more sophisticated market of the oxford graduate however understandably through the group discussion they suggested I was a little more adventurous and thought more outside the box to make my design stand out.
- To ensure I achieve this I have been looking into how existing companies across a broad market have developed their brand identity over the years. I have also looked into products that I feel are more aimed towards them.
- The final point I picked up on through the session was to look into linking some sort of social networking campaign. I also intend to incorporate my added value element to this as part of an introductory offer.
Q3 - PEZ the sweets use a very similar idea with their sweets. Firstly you buy the dispenser with a pack of sweets then from that point onwards you only need to purchase the sweets. This has been an established business for many years and a good source to support my idea. I have choose this company because they offer a refillable option with their product has I have suggested for Lea & Perrins in terms of the refillable sachets.
-Restore the earth, a cleaning company that offer refill points in a range of store for their most popular products. They ensure these points no exactly how much content to put back into the bottle through a coding system the customer would scan before using which reduces waste. Although this is many reduce their impact on the environment I feel it could be too much hassle for the customer and a costly project for Lea & Perrins to set up. It was for those reasons I decided against it.
- Go Fresh Baby, sell food pouches for children that are fully recyclable as well as reusable and resealable. I felt this was a good concept to further my idea and would very much appeal to the target audience, the pouch could firstly work as a refill for the Glass bottle of the sauce and then secondarily be used as a food container for soup or yogurt for example. It will basically be a quick on the go snack.
Claire Gee
ReplyDeleteQ1.In my opinion and doing a lot of research, yes Heinz and coca-cola have reduced the actual weight of the bottle. My solution is to recycle back the glass to lea and perrins it self so they can re-use without shipping around the world in the first place.
To do with the design the first simple solution the label on the bottle itself is to create a 'zip' in which Fujj the milkshake company have applied on their bottles.
The second design feature that I am designing for the 'added value' is creating the exact bottle but into an aluminium cocktail shaker. The idea that it is a multifunctional use-me-again-packaging. The top will have a filter for the ice to make a Bloody Mary whilst poring it like an actual bottle of lea and perrins sauce. The lea and perrins sauce bottle will be inside this container so little space is wasted and all material is light and recyclable.
Thirdly the design will not include and soy inks as when researched "planting soybeans is the single biggest cause of amazon deforestation" shearin A, (2008). SustainAble
The ink that will be used on the label will be vegetable based inks.
Q2. I was not currently at last weeks lecture. Warrens aunty died of cancer and failure of the liver and kidneys.
Q3. When comparing what I call the 'bottle market' the range is phenomenal. Have you ever looked at the shape of salad dressings and thought, 'that looks like a wide person'? And a vinegar bottle (which is not entirely healthy) is thin and long? The subtle sub conscience advertising in the way that bottles are shaped is very clever.. This is my reason to create a cocktail maker in the exact shape of the lea and perrins bottle with the old label on it. This will keep the older market with the newer market of young audience. This will entice an iconic new love for lea and perrins.
Stephen Hall - Thursday Group
ReplyDelete1) I know how widely recyclable glass is, but I wanted to get it locally made, so my theory was to get it made by Royal Worcester Pottery, this way it creates a link between the two Worcester based institutions.
The colour scheme was one thing I wanted to twist slightly, because my net would need a black background because it would have a visual edge over a white one, but in terms of it's ecological impact, the black version would use WAY more ink.
2) After last weeks learning team discussion about our progress, I got the impression that what I'm doing is good, but there needs to be more of the original brand somewhere in my work.
Andy likes the look of my packaging nets, which is good, but one thing he bought up was the idea of having the vial poke out of the box in a way that the overall look of the packaging emulates the shape of the original Lea and Perrins bottle. I find this concept quite interesting, but I feel like it might compromise the strength of the packaging, so it may work with the use of a stronger material.
3) To make sure my designs stand out on the shelf, I'm using decadent patterns based on the textile works of William Morris. Whittard of Chelsea use striking repeat patterns on the tubs of their instant teas which was a huge influence for me when I started.
Another thing was to use slightly less conventional shapes for the packaging nets (even though the brief didn't necessarily require a net, I felt like one could be used) like the ones used on the American range of Canon digital SLR cameras, which use the standard square box shape, but cut a section out of one corner to create another face.
Finally, although it's not a product, Heston Blumenthal was the inspiration to use a vial instead of the original L+P bottle, because for me, it was a subliminal way of encouraging buyers to experiment with their culinary skills and the L+P sauce.
Chris Weston
ReplyDeleteQ1.
There are companies that manufacture thinner glass bottles than what is currently being used by L&P. These reduce the amount of glass being used as well as making the bottle lighter which has benefits on transportation cost and carbon footprint.
All the ‘labelling’ will be printed, with environmentally friendly inks and only two colours, on the tea towel that is wrapped around the bottle – this then stays in the kitchen even after the bottle is finished. If I don’t go through with the tea towel idea, the labelling will be printed directly onto the bottle using applied colour labelling or clear pressure labelling, again using just two colours. – this gets rid of the use of paper and glue.
To eliminate the plastic bottle cap I am currently looking into an alternative - Simply reducing the amount of plastic used or a substitute like cork, which has many environmental benefits.
Q2.
The main consideration is whether my concept could defeat the object of having lighter glass as my cloth will add extra weight and cost – could this just be a limited edition version?
I need to develop my Microsoft Tag idea for the recipes further – need to find a way of enticing the viewer to scan it.
If I don’t want my bottle to be a limited edition, I need to find a mechanical solution to tying the tea towel to the bottle.
Q3.
Using a re-usable object as the labelling of a product has been used by the body shop. They have a face cream where a hand cloth is used as the outer packaging of the tub.- “Instead of using unnecessary packaging we wrapped the product in a muslin cloth which doubles up as a flannel to clean/dry your hands.”
Clear pressure labelling is very popular with alcoholic beverages – the main reason being that it’s not effected by condensation which would make a paper label flimsy. Examples of use can be found on Heineken and Sol beer (sol case study http://spearinc.com/americas/en/2953.html)
Lighter glass is being used by GlassRite Wine. Developed by Quinn Glass through the Waste & Resources Action Programme (WRAP). The 300 gram bottle is 188g lighter than the average wine bottle and 40g lighter than the previous lightest bottle manufactured in Britain. and is now being used by major supermarkets such as Tesco.
Peter
ReplyDelete1. To maximize the use of resources for my packaging i will be doing the following 3 things. The glass bottle will be maintained, as it easiest to recycle out of the option i came up with, so with that in mind the glass can be thinned since it is quite thick. The other thing would be to remove the label to reduce the packaging which then in turn return removes the printing process on the labels.
The tag attached to the bottle will be made from recycled brown paper also, so no additional materials will be used.
2. I realized that when things were being discussed, some people disagreed with my final proposal, while some liked it, so i will be taking that in to consideration to modify the design slightly so it fits with my target audience. Other than that there wasn't much feedback apart from assistance on lids which has been taken in to consideration.
3. The design i am going with has been used in similar contexts by other companies, so i will be studying that and allowing the influence. The other thing i will be doing is studying bottles i have purchased and photographed for the colour of the bottle, deciding on a final design. There have also been designs on labels that i have been photographing as i have gone along, and while i have not quite reached that stage yet, i feel the ones i have researched will be very beneficial and can be used nicely.
Sophie Perry
ReplyDeleteQ1
In order to try and minimise materials I have tried to make the to label as small as possible in order to reduce the amount of paper/cardboard used.
I have also eliminated the glue used and instead fastening the label by using a small piece of raffia. This also gives the bottle a more eco feel.
I will also use recycled cardboard with which to make the label, this then reduces the amount of virgin fibers used and hopefully save a few trees and water.
Q2
I am going to work further on my label design in order to make it look more like the brand and not a copy. This also needs to appeal more to the target audience.
I also need to work more on my value added item and think about how the label can be reused after the sauce has been finished.
Q3
Coffee companies such as Nero are already using a similar cardboard sleeve idea in order to act as a form of insulation so users don't burn their hands on hot cups of coffee.
Also old kitkat wrappers (and many other chocolate bars) used a similar idea where the paper label would be wrapped around the foil containing the chocolate.
Finally tins labels are only stuck down along the join of the label. This means they are easy to separate in order to be recycled. They also don't need to be stuck all the way around so this saves glue.
Keely Sheridan
ReplyDeleteTuesday
Q1) My current label design is smaller and uses less paper than the original Lea & Perrins label. I have been working on displaying as much necessary information as possible while keeping the packaging down to a minimum. In order to make this label even more minimal, I could perhaps work on the concertina 'booklet' at the back of the bottle and using less paper (but still keeping in mind that it must remain legible)
Q2) I am looking at A) bringing the sustainability aspect to the forefront of the design B) perhaps shortening the concertina label at the back of the bottle C) considerations into glue alternatives between the paper and bottle.
Q3) I have looked into The Big Knit by Innocent Smoothie, Beauty With Heart by The Body Shop, and One For One by Toms - I feel these companies and organisations have really guided me towards ensuring that the sustainability/recycling factor of a product is key for marketing. It really pushes towards encouraging consumers to buy the product and feel like they are doing their part for the environment by doing so - something which I would really like to put forward in my designs for Lea & Perrins.
ReplyDeleteHeather McGinty
Q1.I have minimised the materials by physically cutting down the label size, not using glue for the main label and instead using a slot system that can be explained in my design. The bottle cap will be made from a reduced amount of recycled plastic material, there will be no need for a lid which adds extra plastic but instead a screw cap that is removable and a plastic film that makes the liquid drip rather then pour that goes across the glass bottle top. These are made removable so it will be easier to recycle. As well as this i looked into reducing the thickness of the glass such as the ultra glass coca cola brought out which reduced the height, weight and made it more impact resistant.
Q2. Since last weeks peer reviews and discussions a huge flaw in major basis of my idea became apparent. To make the bottle into a personalised measuring utensil for that recipe would mean finishing the sauce in the whole bottle. The whole point of these recipes is to add worcester sauce. This has made me completely re think the multi use behind the design. As well as this fixing the label to the bottle was a problem due to its shape and reversibility. This also had to be fixed. I decided to make a voucher that can be cut out of the label which entitles the customer to get a percentage discount on a refill bag of worcester sauce, they can pop it onto the top and squeeze the worcester sauce back into the bottle. I have also created a thin label that is glued around the base of the bottle, this has two slits in front and back which the label fits into, the label can be taken off very easily, reversed and popped back into place for the customer to get a full experience of information.
Q3 Again, on the back of tutorial discussions in sessions last week we'd agreed that most of you needed to add further references/research into products (food-related or otherwise) or precedents that successfully applied some or all of the ideas you were suggesting for the L+P brief. You'll need to have these anyway as part of a rounded set of supporting research. Name or cite 3 precedents or examples of how your ideas for L+P have already been applied commercially.
Q3. The reason i didn't go with my original plan of using PLA was through research of Innocent Smoothies. The UK does not have the facilities to successfully process this waste and there is not enough awareness of how this material works for home owners to recycle it properly. This led me to keep using glass and led me to coca cola as a successful brand that has reduced their weight, height and thickness of glass and made the product better because of it.
For my refill bag i have looked a lot into GreenBottle. This is on the shelf now in Asda and uses less energy and uses less then a third of the plastic used in a regular plastic bottle. It also has an excellent shelf life which is necessary for worcester sauce. It is also so easy to recycle and separate the components for households.
Paulo Bernardo
ReplyDeleteQ1) - I want to keep the glass as main material used so I will reduce its usage by getting rid of the top of the bottleneck, thin down the glass walls and I will also thin down the 6mm thick bottom, that seems to be useless and wasteful. This should be enough to meet a 10% - 15% reduction of the bottle weight.
- I will replace the current plastic lid for a Cork stopper. I have tried a Cork with a diameter of 1,7cm, and it was a perfect fit, pretty easy to place it on and off. Cork is environmentally friendly, biodegradable and the current industry is highly regulated to ensure the survival of the cork oak trees.
- I also want to reduce the use of paper by replacing the current label with double sided labels. They can be peeled off and have a recipe on the back. Allowing for a reduction of glues as well. These new labels should also be made of bio-degradable paper. The adhesive/glue used will be water-based ones that are environmentally safe as they are almost 100% VOC-free.
Q2)a) I am trying to come up with a label design that appeals to the specific group maintaining the orange colour. b)I will also turn the Cork Stopper into a little measuring cup, giving it a second use. 3) I have been looking at glue alternatives.
Q3)- The thin down of the glass is something that other companies such as the Frei Borthers Reserve is already doing. They reduced their bottles weight by 15%. It also helps reduce the carbon emissions from he manufacturing process as well as making it easier to transport the bottles around the country as they are lighter.
- The Frei Borthers Reserve will also keep on using Cork made of the bark of the cork trees as it is more sustainable.
Q1
ReplyDeleteThe information that i have gathered from sources such as CAT, http://www.britglass.org.uk/, aluminium.org and various other resources I have decided that glass is the best material to use, primarily due to its durability, its recyclability and also it doesn't effect the taste of L + P. the other beneficial attributes of glass is that the consumer can see what it is inside the bottle. The considerations that i will put into place is the thickness of the glass, and the additional chemicals used in creating the glass also in commercial glass chemicals such as calcium oxide and magnesium oxide are used to give the glass stability. There are glass making companies that specialise in reduced chemical consumption and also the heat required for this process is halved from 800oC to 400oC.
In terms of materials used for the label i have looked into vegetable inks and Non VOC inks. The paper used to print with will be post consumer recycled paper, this is 100% recyclable at a return percentage of 30% of the original energy used to create paper. Ive looked at paper mechanics and paper folds that require no glue/adhesives to ensure that the paper again is more environmentally friendly. The amount of paper used for the label will be less than the current L + P label as it will be shorter in height, however will have the same circumference length as the existing label.
Q2
From last weeks session wasn't really sure what to take from the group discussion as it was rather short. I guess the one thing that I will look into again are more examples of how effective the swing top bottle stopper is becoming and which major/local bottling companies use this mechanism.
I have looked into aluminium bottles http://bestinpackaging.files.wordpress.com/2009/06/90257-anheuser-busch-anno.jpg are good examples, my one worry is how L + P sauce will react when it comes into contact with aluminium will it change the taste etc? who knows but it is a consideration.
Q3
Again as mentioned above the feedback discussion was rather short so wasn't really clear what my next steps should be so i've found examples of where the swing top bottle idea works and has work successfully to be recognised by Ikea who are primarily a company that offer units to consumers for storage etc.
Most famous application of the swing top stopper is Grolsch http://www.maletis.com/pdf/GrolschOverview_41307.pdf
Ikea also another major company have invested in the swing top bottle stopper http://www.ikea.com/us/en/catalog/products/50108908/#
Q1
ReplyDeleteFor my Lea & Perrins label design I decided to keep within the ‘look’ of the products branding as it is now. However I have given it a new and more modern look that may appeal to a younger audience. To minimize my Packaging I looked into different materials that would be sustainable for a company like Lea & Perrins. Whilst doing my research I found 3 ways to minimize the materials that would be used.
1. Having visited CAT I became more aware of what was available and affordable. One way I would suggest would be using cork to hold the bottles and to have a secondary use as a cooking device that acts as a dispenser.
2. My second way to minimize materials would be to have the secondary use to the bottle built in. For example a measuring tool so that the product is not wasted.
3. My 3rd way would be to give a container to store recipe cards or food. So that once the sauce had been used in a dish; it could then be stored too.
Q2
Since last weeks group tutorials a very good point was raised. I had to find a suitable and affordable material for my design. Doing more research into the cost of what would be a good option would do this. I was also given advice on going away from the traditional for my label design; this made me another good point and I have decided to create different versions; so that I can compare why the change is better. Another option was to change my idea totally. How viable was my idea? I decided to look into my other designs and research their possibilities. One option I am pondering over now is using a postal tube as a container for recipes. When purchased this would have the sauce inside. Each week the customer would be able to collect new recipes of different celebrity chefs to try out with their product. This tube could be directly printed onto using vegetable based inks to reduce any amount of materials.
Q3
1. Sandi Chiavalon-This is a brand of high quality olive oil produced in Croatia. Encouraging re-use as it is packaged in a bag made of recycled paper.
2. Anando-tequila flavours.Minimises packaging and provides a second use. It is also my idea for Lea & Perrins. I found this in the big book of green design that contains many examples of ‘green packaging’
3. A postal tube type design which I found on Pintrest
I feel these companies have guided me in the right path for my designs. Ideas that I already had were being confirmed by parts of the industry that have already tried it. This gave me confidence into feeling that they would be possible as sustainable designs. These all contribute to persuading customers to invest in a particular product; that is the key to being successful.
Thursday group
ReplyDeleteQ1 –Considering the CAT visit, the additional research I have made on the potential materials, and the visit of Lea & Perrins factory, I decided that my final design would be consisted of a glass bottle, keeping the iconic shape. The reasons for that are mainly its recyclability, the fact that is made of natural materials and is suitable for the image of the product itself. Moreover, according to my further research, a simple reuse of a glass bottle reduces the overall footprints of glass as a material, which increases many times its sustainable value. One of the ways I would like to minimise the use of materials is to design the bottle to be lightweight. However, as there is a tendency of reducing the material used for bottles already, I am still trying to find a way to investigate whether further reduction of glass is possible and would be safe or the bottle would become too fragile.
-Another reduction would affect the label, which would use minimum FSC paper and vegetable inks, as well as minimum biodegradable glue where needed.
-The lid may use biodegradable plastic, however this is not my definite decision yet.
The entire design would be focused on refilling the bottles and reusing parts of them, as well as the bottles themselves.
Q2 –As I already mentioned, I intend to use biodegradable plastic for the lid, however I assume that an alternative material would be more appropriate for the design. I would try to keep the materials as sustainable and natural as possible.
-Some further research on the sources of the materials I intend to use would have to be done in order to make the right decision, as it may be worthless to use special technology labels, for example, which are only produced in the US and would have to be shipped to the UK.
Q3-The sustainable type of label, which I would like to include in my design is developed by NewPage Corporation under the name of EcoPoint™ Plus and is “a new high-performance bottle label paper featuring 10 percent post-consumer waste (PCW) recycled fiber.” It is waterproof and was originally designed to “meet the growing demand for recycled fiber content label papers in bottled water applications”. It is also suitable for glass bottles with the possibility of one side coating.
-I have not found an example of a sauce bottle with a measuring cap, yet. For that reason I am still working and experimenting with new ideas for the reusability of the bottle.
Amanda Rowlands
ReplyDelete1) Firstly, I have designed a label that does not go all the way around the bottle reducing the amount of ink and paper used. Also this will require a smaller amount of bleaching when recycling. I have researched into bottles made from plants (by companys such as coca cola) and have thought about using a 'plant bottle' instead of glass. The paper used for the label will be recycled paper and will printed on using vegetable ink.
2) I did not attend last weeks session so I cannot really answer this question...
3)I have looked at Prett A Manger, which isn't really related to Worcestershire sauce but I focussed on their sustainabilty factor. Their products are produced locally which helps to eradicate air miles etc. Most of their packaging is recyclable so I looked at how they lay emphasis on this in a none preachy way. The use of designing a label that does not go all the way around the bottle is used by Heinz ketchup and most commonly beer bottles. Heinz and Coca Cola already use the plant bottle so I have researched further into this material.
Thankyou for these all, I've been slowly reading through them..
ReplyDeleteDo keep them coming - there's a few still expected yet if they're to make my assessed task deadline of 12 midday (11.36am as I write this on friday 30th Nov)..
Antonia Lyon
ReplyDelete1) First of all, with my present design I have decided to keep the use of glass in the process as this I feel not only keeps the look and feel of the design as L+P have suggested but also if as I am considering, the bottle is thinned, it is much more sustainable being lighter and less in material mass overall. The glass would also be much more suitable for the use I am suggesting after wards with the bottle.
I am considering minimizing the labeling on the bottle by only using recycled card as outer packaging and not having a lable stuck to the glass bottle. The surrounding label would contain the instructions for the reuse of the bottle - which is to grow herbs inside the bottle as a terrarium to keep in the kitchen as the use of herbs links nicely in with the use of the sauce and recipes and of course re-uses the bottle.
2) I will be definitely taking forward my idea with the re-use of the bottle as the idea seemed to be well received and the precedence for the idea already exists. I have also considered more in the specific designs of my label, as so far my emphasis has been on overall concept to drive my ideas with the overall design of the bottle and how it works and not necessarily on the intricacies of the label design. I will also be focusing on more research behind the materials that I will be using for the card label.
3) Through my research I found the precedence for the growing of herbs and adding them within the packaging exists with the company Lurpak and their campaign of four different herbs to collect and grow with their butter packs. I have found also that the Coca-Cola bottle has set the precedence for the use of lighter glass to reduce weight, costs, and improve overall sustainability. I am also looking into the idea of using vegetable inks on my recycled card, as the inks are widely recognized, but also looking at how it can be incorporated into the overall process without causing too much disruption to the process; for example having to transport it elsewhere to incorporate it, therefore using more energy to produce. So hopefully that will help in deciding whether it is a suitable element to consider.
Jess (The Cress) Drosdzowski - Tuesday
ReplyDeleteApologies for the slight delay with the deadline!!
Q1) As a way to reduce the amount of raw material, I have looked into the thinning down of the glass bottle which Lea & Perrins currently use. It is also necessary for the consideration of recycled glass to be incorporated into the making of the actual bottles - as this would be another way to reduce the amount of materials involved in the packaging, plus being sustainable as the glass is being reused again and again. The amount of glue that is on the current L&P bottle will be lessened on my design as only one surface will need the glue for affixation - my label folds out rather than being spread across the bottle - this will be beneficial for costs and cutting back on materials in another area.
Q2) The bottle typography on the bottle label design the I presented last week needs to be made to look more appealing to a younger generation, I've been re-designing it in an attempt to 'modernise' the brand. I have also began to explore ways to make the bottle multifunctional, rather than it simply being a storage bottle for sauce - at this stage I don't have a definitive answer to make it more versatile/sustainable as a product, although I am working on that still. Another consideration is that material selection for what the actual bottle shall be made out of, since the tutorial I have investigated other brands and companies, such as coca-cola, to see how they are making their bottles more eco-friendly - it is vital that I weigh up the benefits/negatives of both plastic and glass and this is where I have been focusing my attention this week.
Q3) From the GPI website, I learnt that that process of reducing the amount of glass that a bottle has is called 'lightweighting'. Their site states how "since 1985, the glass packaging industry has reduced the weight of glass containers and improved productivity by as much as 15 to 25%." There are a lot of areas on glass bottles that have a thicker amount of glass than what is necessary e.g. around the bottle neck, so by reducing the thickness, the amount of material being used is reduced and so are the melting costs while still maintaining its strength. This sustainable technique is being used an increasing amount of companies.
Coca-Cola glass bottles contain on average 37% recycled glass in each other their bottles, which is much more sustainable as bottles are then being able to be reproduced into more glass bottles rather than being land fill - Coca-Cola have proved that this can be done, so Lea & Perrins could follow in their footsteps and alter what goes into the glass for their bottles.
Innocent Smoothies initially had a bottle which was made up of 100% recycled content, although in 2011 they reduced this down to 35%, because their smoothies did not look 'their best' - these bottles used rPET which is recycled plastic, however over time the quality tended to get worse. The bottles which are on sale today consist of a 35% recycled content which is still promising and their website states how they are continuously trying to improve this percentage to be even more sustainable with their packaging.
:-)
Matthew Maynard
ReplyDelete1) In terms minimising the materials used for the L&P Design, I have looked into cutting out the need to buy multiple bottles from the use of reuse-ability of the initial glass bottle purchased, whereby refill sachets would be applied, effectively cutting out multiple glass bottle production units. Other areas I've looked into is that of changing the lid to either a thinner plastic or a alternative type of plastic. I've also considered changing the width of the label- so that less paper would be needed.
2) Perhaps by stepping out of the traditional box and going ahead with my other design on a fresh new approach to the design. I feel I'm not so much tied down- and I'm now able to test ideas that (although sound ambiguous) may work! Seeing as we're also allowed to consider somewhat different changes of material to the bottles, I've now been able to think more about what materials may actually endorse the design of the label, just by being in the product.
3) Researching around, I found that what a lot of companies are now exploring is the idea of toning down the space needed for shipment (once used) to a recycling plant. Many companies have decided to alter the bottle design so that it can 'collapse' on itself. Although this may not be a root I'm allowed to explore (seeing as the bottle is made of glass!) it's interesting to see what ideas are flowing. I've also looked into the idea of different inks that would be used within the packaging labels (inspired by Seacourts) along with the thinning of the paper, not only may these options help with sustainability, but they may also cut production costs which in effect business' will always want to achieve. I've also looked into the idea of the refill-ability of the bottle, whereby I have options of materials for the idea of the sachet within the bottle- I have explored foil/plastic options, each with their own hygiene and bio-degradable information.
Sorry for the delay Andy!
Q1. Suggest 3 ways in which you might minimise your materials use with your package.
ReplyDelete- I tried to find the balance of minimising materials while still incorporating an 'added value' piece. The best way to do this way to use the 'added value' material in my case a recipe card as also the label. This way the card would be kept and nothing gets thrown away... My design also means there no need for glue :)
- I've currently researched other materials instead of glass (although further research is required) but alot of my research has said glass is in fact pretty good! So what other ways can a glass bottle be improved?
Well glass is heavy which has an impact on a number of factors, transit being the main one. Using a thinner type of glass can have real benefits to not only the amount of material used but also decreasing its weight so its cheaper to transport, therefore better for the planet.
- Finally, I designed a refill system which means the customer only needs to buy one bottle, 'bottle for life'. With the refill carton being made from recycled card (other materials may be needed, further research required) it means less expensive, heavier glass bottle have to be made.
Q2. What 3 considerations did you take away from those discussions and how might they affect the way that you've taken your designs further since last week's sessions?
1. Too refine my current design and think of alternative (maybe better) ways I could develop the concept. The way the label attaches to the bottle etc.
2. Look more into glass bottle coatings, are they sustainable / better than a label for etc. Research into more suitable materials is also required.
3. Think a little more out the box, create some more concepts and follow them through a little more. Don't get too hung up about the brief restrictions and look more into the aspects we have flexibility in...
Q3. Name or cite 3 precedents or examples of how your ideas for L+P have already been applied commercially.
1. Stackability! Coca Cola concept of stacking to bottles to save room in transit.
2. Bag for life! Many supermarkets now offer a 'Bag for Life' instead of keep providing the customer with thinner, cheaper bag that gets thrown away almost instantly. My 'Bottle for Life' idea also uses this same concept of keeping something better, instead of throwing it away. I also plan to use the financial factor of slightly cheaper refills just like charging for carriers so the customer is inclined not to keep buying the bottles.
3. Many products that use sustainability as a USP try to ensure they get that sort after sustainable / recycled look to their products (even if its not necessary). I've tried to replicate just that with my recipe cards / label - the paper I used was 100% recycled, but I purposely chose the flecked, brown 'eco look' paper to appeal to our target customer.
Again, sorry it's late :( Tom Game
Thankyou people, I'll look these additional comments through, these will also help me with an understanding of your thinking at this time regards my assessment notes.
ReplyDelete