Gareth on Ben
six fastenings
Suitable shaped box
Wonder whether the products will be secure enough in transit.
He may need to move the draught pieces from the base of the package to the top to make the base more secure.
Perhaps include some more illustration on the front.
Perhaps a recipe on the back lining up with the draughts board so can be re-used as a recipe card or a game.
Strengthen the handle.
Appeal to both genders
[Andy - Gareth this very token/too summarised and needs to be expanded to the level of other student's comments].
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| Zoe |
Nathan Poppleton on Zoe Magee
A. The shape is a box simply. Safe and secure for the product, with a fold over top to keep the box shut.
B. So far there is not much concidereation for the graphical side apart from the bear mats using the shape of the barley they use to make the ale.
C. I can see it hold as many bottle as you can fit in aslong and it has a properly design bottom. Simple solution. As the product will be made out of cardboard the container is strong and a little bump resistant.
D. As there isnt a strong design just yet, i cannot make a judgment on who its aimed at.
E.
1. The bottom of the packaging needs a better folding system. So just a little tinker with the net.
2. Its in need of the designing know. It has all the conciderations in the research to back up the shape and size. But a colour scheme would be beneficial to the whole project.
3. Possibly using beer mats may constrict you in to design for one purpose, And also gender. Changing the front of the packaging to not pop out and seeing the product might help with the selling aspect.
[Awaiting phone pic from Nathan covering his delayed Prototype submission]
Zoe commenting on Nathan
It’s a generic box shape with locking tabs at the top and bottom of the box. It will have a rope handle for easy transporting and carrying. It also uses a bit of glue for joining the sides of the box.
Nathan has three design ideas. He seems to have mainly focused on the detail of the designs and says he will add more information later. From what I have seen, I quite like them. He’s going for a plain black background with simple coloured elements on top. My favourite one would be the one with the red WV logo on the front.
I can’t really comment on the strength of the packaging at the moment because his is paper. However if made from card I think it would be strong enough to hold the bottles, transport them safely enough as well as look good on the shelf. The cut out windows are a good idea so the buyer can see what they’re buying.
I’d say nathans packaging appeals more to the male audience because it’s pretty simple and bold.
The three things I’d suggest to look into for next week are:
1. The material that you’re going to use for the box and handle.
2. Which colour design you are going for.
3. How to make it glueless.
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| Claire |
Adam Nicolaou commenting on Claire Hatch.
B, Package Format.
Square design that will be constructed out of card using 12 fastenings. I found the folds and general construction of the packaging to be very clever and gives the packaging a strong hold. The packaging has a really unique, strong second use which will be used as a beer money box, with 3 separate compartments, for different coins.
C, Graphic treatments.
Brought along a strong prototype of the packaging. Detailed illustrations and concepts with the graphical info that will be used on the packaging. All in colour and clearly annotated, portraying the thoughts and vision really well.
D, Strength.
Really clever and charming second use.
The packaging uses very clever, intricate folds.
I really like the simplicity of the packaging, not too complex and over the top and captures the mature, traditional characteristics that Wye Valley wanted their packaging to have. Still maintaining a modern vibe though.
The packaging will be very strong due to the folds and will protect the three products well.
The info that will be displayed is another strength of the packaging. QR codes, ale and food accompaniments as well as info about Legges and Wye Valley.
E, Audience. I feel that the packaging strikes a nice balance that will appeal to both male and females. The ale piggybank is something that I see appealing to dad’s and grandad’s. The colour scheme is on that is more female and elegant.
F, Improvements.
More supportive material, or look into different types of cardboard to use.
Try and design and illustrate more toward the females and bear in mind not to clutter the packaging with too much text maybe?
Third one?
[Andy] It sounds like you've got some interesting ideas here Claire.. Love the idea of an 'Ale Piggybank' in some way.. Would that mean 'saving up for a quiet pint' or similar maybe [I guess you could develop and tie-in a suitable strapline re this?]. It sounds like you've been working on fastenings - which I do think very important as this will need to hold the two bottles of beer and one condiment so there could be quite a weight.. I like the simple 'door opening' idea too. While it uses a little more in materials you could re-use this in some clever way I'd guess.. I'd be keen to see this evolve Claire and additionally more of an idea of graphical treatments that you might use too [which Adam's seen ref to but I haven't had chance as yet]..
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| Adam |
A Claire Hatch with Adam Nicolaou's solution
B. Wooden box with a slide-out draw with vinal and leaves around the edges to also form windows. Inside will be straw and a wooden structure to keep the contents safe. There will also be string around the packaging which adds another visual element as well as extra support. There are roughly six fastenings either in jigsaw form or by using screw/nails.
C. Detailed photos on his blog and detailed, annotated sketches.
D. The wooden structure allows more support. I think the final pack will protect and support the contents and as it's square it should stack up and transport easily. Leaf shaped windows will show product labels.
E Because of the illustrative cut-outs. i feel it could appeal to women more.
F. I think that the use of bigger windows will allow more of the contents to be shown, giving the audience an idea of shape, size and more general info about the products, so they know what they're buying.
I think a more generic shaped window would attract more custom from both men and women. Maybe a large leaf shape placed in in the middle of the front of the packaging will overcome both issues?
I think maybe more thought into an alternative use would be useful.
[Andy] On first sight Adam this looks quite a generic solution in terms of box construction. It's not clear how it'll cope with the two beer bottles and the one Legges condiment from this image. I think Claire is on the money though re suggestions - you really need to see more of the product while it's packaged on the shelf which you don't at present because of the small windows. Additionally, Claire hints that a second use hasn't been fully worked through yet either so I think you need to look around at others and make some decisions regards this aspect too..
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| Harriet |
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| Ida |
Andreea on Ida
The prototype represents a bag made out of hemp rope, that is holding 2 bottles and one condiment.
The prototype does not include any graphical elements.
The prototype will be flat, will not be used for transporting due to the fact that is not strong enough to protect the products, but it will be able to carry a bottle or a condiment or the other way around.
Because it is a rustic design, I feel that the package will work for any type of audience and age.
3 considerations that could improve the prototype:
- maybe the package can be supported by a brochure that will give information about the product
- some nice illustrations related to the condiments that the beer is using, that would be made out of the same material
- give it a second use
[Andy] Innovative idea Ida, rustic and aesthetically very pleasing.. Quite a departure from your last recorded idea on this blog at POC stage.. I think that Jennie liked this but wondered about the logistics of making it/costs involved in contrast with the more usual board-related packs.. I think if you can prepare a 'case' to help justify this approach including what places have used such ideas previously and maybe how successful they were etc then I think this would help a lot and back-up your case.
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| Rhys |
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| Rosanna |
A) Dominic Gambetta commenting on Rosanna's work.
B) Rosanna has gone for a trapezium shaped box that fastens at the top with two tabs and handles.
C) In terms of graphical style Rosanna is going for a more off-white colour with black to tie in with WYB's current colour schemes. The logo as part of the cut-out on the front is really effective and I like the way that it works in its format.
D) The trapezium shape is very strong and durable as it partially reflects the shape of the triangle, the fact that the shape fastens at the top point gives this package a lot of durability, the card currently used is very thick and sturdy however Rosanna intends on making it a little thinner as it's a bit too thick at the moment.
E) In terms of audience I think that this would appeal to wives / girlfriends etc, because it's quite bold and would stand out on the shelf. As there are no visual mock ups yet I can't get a massive feel or idea of how exactly it would appeal.
F)
I would work on creating a strong graphical treatments that greatly compliments the shape of the package.
I'd think about the recipes & treatments that you will apply to the cutouts.
I would also recommend working on a system to avoid the sides sliding out.
[Andy] Like this Rosanna. It does look strong and it's shape is very distinctive too. I particularly like the clear and strong-looking locking tabs that you use on the top of the pack. I can see this stacking on a pallet if needed too. I guess at present the graphical treatment is becoming something you're focussing on too. Dom suggests that you need a bold treatment - I wonder if those watchwords of 'traditional' 'rustic' 'rural' have some bearing on this.. One idea that a few were looking at was the bold treatment via traditional 'woodcut' imagery [lino-cut is similar or we even had folks potato-print last year!]. This could not only be used for imagery but potentially also for some of the larger text elements maybe.. Good work though at this stage - keen to see how this evolves as the remainder weeks pass pre and just after Christmas..
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| Vicky Harris |
Vicky Holdford commenting on Vicky Harris
B. The solution that Vicky has taken is to try and create a packaging alternative that is both reducing the amount of packaging and giving it a second alternative. It is fastened by string at the top, which is used also as a handle, which works well as it seals the packaging while reducing the materials as it acts as its handle. There are folded in compartments for all three products to show the labels, which will show what the customer is buying. These compartments fold back out once the products are out of the packaging. The second use of the packaging is really inventive. It folds out into a calendar, I feel that this idea will be unique and will make the product more appealing towards the female audience that are more inclined to buy it as a present.
C. The prototype gives a clear view of what the packaging will look like as a final. It is clearly laid out in computer designs to show how the calendar and the designs on both the front and back of the packaging would work. The top of the calendar has three plain boxes that are the compartments that fold back after the products are out of the packaging. These sections I feel need some sort of image or design to make the calendar more interesting but other than that I like the design and feel it is very effective.
D. The products are kept within the packaging by card at either side as support. The tops of the bottles are also kept secure by the packaging being tied at the top. There are sections cut out which sit just under the top, which holds it in place. I feel that in its present state it would hold the products but I feel that if they were transported that they may move slightly within the packaging because the side support is not finished. The design effectively displays the products, which I think is an important thing for the target audience, as I would imagine people would be more inclined to buy it when they can see the products inside.
E. I definitively think this design caters to the female audience because the overall design is quite feminine. I think this is because of two subtle design features. There’s a nametag on the prototype, which I think is a good idea because it will be brought mostly as a present. It makes it seem quite delicate and personal. I also like the use of string to fasten it and using it as the handle. It’s an attractive element because it stands out from the rest of the packaging. I also like that the design is developed from the typical box shape. I also like that the colour scheme is based on two colours, this keeps it simple, rustic and will reduce costs in the production. Overall I feel that the design works really well in catering to both males and females, which is one of the main aspects of the brief and quite hard to achieve.
F. I only have two improvements as I feel the packaging is very successful in its concept and design.
The first improvement would be to focus on trying to include an extra design element to the calendar to make it more appealing and interesting. This is because at the moment it is very plain and I feel it needs something at the top to finish it off.
The second improvement would be to maybe look into other materials for the handle. I love the idea of using string but there may be other string/rope like materials that could be stronger for the design.
[Awaiting Vicky Holford's delayed submission]
Vicky Harris on Vicky Holford
The solution Vicky has chosen is a box shape, it has 2 interlocking tabs on each section,is front opening, and has a removable handle.
Vicky has chosen to repurpose her packaging by making it into a lamp.
The box will have hops decoration on the front, and the logo will appear on the handle, which will be removed when the products have been used.
The graphical solution is not yet printed in colour so I can’t comment.
Vicky’s package looks like it will be strong enough to hold the products that will be enclosed, she will be using supporting elements inside the packaging to hold the bottles and condiments in place securely.
The packaging appeals to both male and female audiences, the decoration on the front of the packaging will draw in the female audience, I would say more towards wife to husband or daughter to dad, the cut outs on the front of the packaging are in the shape of beer glasses which will make it appealing to the male audience as well as female.
The improvements I would make are:
to make the box smaller so that the products have less room to move around and will use less cardboard.
I like the hops as decoration, but think it could be improved by adding information about the contents of the box, or something relating to the brewery or legges.
I think that adding information about how it can be recycled or about the material used in its creation would be beneficial.
I also think (although I haven’t done it myself yet) that adding information about its second usage would be helpful.
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| Kashka |
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| Dom |
Rosanna commenting on Dom’s solution.
Box Shape with 10 fastenings (tuck in flaps).
Design of “3” on the front to represent the three items inside. Something different to simply having regular cut out shapes. No actual graphical treatments to show in forms of print outs, but the idea is to keep the printing to a minimum and using the cardboard as the background.
Material does seem sturdy enough although perhaps rethink the handle. It doesn’t look quite as sturdy and is quite small. I think it would perhaps balance out the design if it was a little larger. The bottles and condiment fit quite snugly into the box so there doesn’t seem to be any immediate danger of them being broken whilst being transported. Stacking could be a slight problem as the handle would get squashed but in terms of display value it certainly is different and therefore will attract interest. However, because it is so predominant on the front it may distract from the actual WVB brand and become confusing.
I believe it would appeal to female audiences as it is quite a smart design and a nice gift set. However, I guess it does just need all of the graphics work on it to determine whether it would appeal to both female and male audiences. But what gift set of beers/ales wouldn’t be appealing?
All in all I do quite like the general idea. The net is ingenious in the way it all tucks in to create the compact gift box.
However, as I said before I would rethink the handle. It doesn’t look or feel sturdy enough to carry three heavy items and if the design was reconsidered I think the overall design could become more balanced and safer to carry.
I also believe the “3” design on the front, although it is different to what everyone else has come up with it is slightly confusing as it holds no relevance to WVB.
Finally, in terms of the design I cannot really comment on yet but I do think the box design would benefit from quite a simple graphical treatment.
[Andy] This looks sturdy Dom and I can glean a few considerations from what Rosanna's explained here too.. The look and feel do indeed seem pretty sturdy and from the quick look I got in class it's many tabs do lock it solid - which is a real boon for it.. Clearly there's more devts with the handle required though regards it's strength.. Not having had time to look indetail I'm not sure regards the '3' reference [is this some ref to the 'XXX' they used to have on beer barrels maybe?]. A better idea of graphical treatments would also help at this stage too as and when you're able..
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| Emily |
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| Laura |
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| Vishnu |
Rebecca commenting on Vishnu
Package format
They have chosen a cardboard carrier, no sides so not the usual ridged box shape, and with one tuck type fastening at the handle to hold it together. It has large windows to be able to show the body of the bottle and their labels.
Graphical treatments
The graphical elements show a clean block colour of black as the packaging colour, with the Wye Valley logo prominent on the front of the pack. Very minimal text presenting the products contained.
Strength
The cardboard is single corrugated so is thick enough to hold some weight. It is tightly measured to the bottles to hold the bottles firmly in place while showing the product in the sized to the bottles windows.
Audiences
The block colour of black gives a premium feel to the package that would be picked up by either male or female so it could be bought by a female as a gift for a male but also wouldn’t stop a male buying it for themselves.
Improvements
Need to show a link to Legges to show the partnership and reason for the condiment being in this pack.
Refine second use i.e the picture frame idea. Consider the options of different ways of presenting it as gift out of the pack and how best to make it desirable.
Check the strength of the end sides that are holding the bottles in place. Are they thick enough to hold?
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| Lizzie |
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| Gareth |
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| Gemma |
A. Kashka Neri commenting on Gemma's Whiteman design
B. The packaging is designed in a shape of 3 Triangles: "Valleys lookalike". Clearly Gemma reflected on adapting shape to the Valley It has locking tabs, 12 in total. The design is contemporary, with great potential. It will be secured with hemp string around.
c. Graphic treatment: no visible graphic treatment at the moment apart from cut – outs. But Gemma has talked about placing historical pictures in order to include short history about Wye Valley brewery.
D. Gemma has thoroughly thought about the strength of the design and fulfils the criteria. I just would like to make comment about perhaps making sure that the box can be easily carried. The design will be easily stackable on production line as well as during transportation. It is a strong design with many possibilities of secondary usage:
-Ornament
-Safekeeping box
-As a vase for dry flower arrangement
-Pot Stand or any other stand
-And I personally think it could work as a bottle rack
E. Audience? I think that Gemma needs to consider secondary use in order to appeal to female audience. At present the historical aspect will appeal mainly to male audience but the shape of the box might attract both
F. -Cut-outs could be used as beer matts
- Handle could be taken into consideration rather than hemp – it might add additional strength
-Also make sure that the condiment will fit securely – as the height will vary.
-Carefully consider the secondary use and graphic treatment – so they both correspond accordingly.
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| Rebecca |
