Jennie's sent this ref and thought it might be a useful one to pop up on the blog.
Read more..."Packaging specialists Smurfit Kappa UK won the Corrugated Pack of the Year Award at the 2011 UK Packaging Awards with their clever structural design for Old Tom ale’s Wrong Way Box, made of high quality corrugated board, replacing an inefficient and expensive wooden pack... One judge described the presentation pack, which holds two bottles of the ale and a glass, as ‘very original’ and praised its ‘very clever cut-out design, which allows use of a single piece of packaging’...
The corrugated pack is designed to resemble the wooden crate it replaced for Old Tom ale and is called the Wrong Way Box as Smurfit Kappa innovatively turned the product on its back and used the top and bottom flaps to secure the product, so no extra fittings were required. As well as cutting the unit cost of the packaging, the design allows a complete view of the contents, yet has sufficient display faces for informative print. Additional factors that pleased the UK Packaging Awards judges were the fact that the Wrong Way Box is supplied flat, taking up less room in the warehouse and reducing storage costs; is lighter, significantly reducing postal costs; and has built in buffers, so no void fill is required."
Mmmmm, not sure the design is doing it for me! Looks like it's printed all over to look like wood - that's lots of printing!. But the one piece design is clever - I'd like to see that net! Nicole
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