Today's session will consist a mix of peer, tutor and client feedback on your individual prototype eco-packaging solutions. While you're waiting [or in between] in your LT for one or other discussion I'd like you each to turn your attention to one of your peers' work to date and make comments/suggests which could be utilised between now and next week's peer assessment session. With the questions below please try to give as much information as possible - think in terms of what level of detail would be useful for you personally to receive at this stage..
In order to do so can you please:
1. Identify one other person in your learning team whose work you'll look at
[try to pick someone who's not your best mate otherwise you run the risk of potentially useless comments like "I really like it" which won't be either objective or of any help].
2. Comment on this blog post [click 'comments' below this] in the following format:a. Your Name and who's solution you're commenting on.
b. Package format. Describe the style of solution this person has taken [i.e. the box shape, type of and number of fastenings used].
c. Graphical treatments. Describe the graphical solution/style this person has brought along or applied to their pack for today's prototype deadline [this should either be on the pack now or supplied as a colour print-out or similar or as a min on screen - we're well beyond rough sketches now].
d. Strength? How has the person dealt with the need to make a strong pack that contains a combination of heavy bottles and condiments? Do you think in it's present state that this pack will both protect, effectively transport [if needed] and effectively display the goods on offer? Please answer in as much detail as you can "yes" is no help to the other person..
e. Audiences. Does the package and graphical style appeal to the mainly female audiences [mum's, sisters wives, girlfriends etc] as a primary factor while still retaining enough 'bloke-ness' to be seen as an ultimately 'male' gift [one of your big challenges with graphics]?
f. Improvements. Given the considerations above, suggest 3x clear improvements that your chosen partner can think about before next week's session. Be as clear and in depth as you can here - the more you can suggest then the better you'll help your opposite number..
Idas comments on Andreeas project.
ReplyDeleteShe didn't bring hers in, sadly enough.
Nathan Poppleton / Zoe Magee
ReplyDeleteA. The shape is a box simply. Safe and secure for the product, with a fold over top to keep the box shut.
B. So far there is not much concidereation for the graphical side apart from the bear mats using the shape of the barley they use to make the ale.
C. I can see it hold as many bottle as you can fit in aslong and it has a properly design bottom. Simple solution. As the product will be made out of cardboard the container is strong and a little bump resistant.
D. As there isnt a strong design just yet, i cannot make a judgment on who its aimed at.
E. 1. The bottom of the packaging needs a better folding system. So just a little tinker with the net.
2. Its in need of the designing know. It has all the conciderations in the research to back up the shape and size. But a colour scheme would be beneficial to the whole project.
3. Possibly using beer mats may constrict you in to design for one purpose, And also gender. Changing the front of the packaging to not pop out and seeing the product might help with the selling aspect.
Zoe commenting on Nathan
ReplyDeleteIt’s a generic box shape with locking tabs at the top and bottom of the box. It will have a rope handle for easy transporting and carrying. It also uses a bit of glue for joining the sides of the box.
Nathan has three design ideas. He seems to have mainly focused on the detail of the designs and says he will add more information later. From what I have seen, I quite like them. He’s going for a plain black background with simple coloured elements on top. My favourite one would be the one with the red WV logo on the front.
I can’t really comment on the strength of the packaging at the moment because his is paper. However if made from card I think it would be strong enough to hold the bottles, transport them safely enough as well as look good on the shelf. The cut out windows are a good idea so the buyer can see what they’re buying.
I’d say nathans packaging appeals more to the male audience because it’s pretty simple and bold.
The three things I’d suggest to look into for next week are:
1. The material that you’re going to use for the box and handle.
2. Which colour design you are going for.
3. How to make it glueless.
A) Dominic Gambetta commenting on Rosanna's work.
ReplyDeleteB) Rosanna has gone for a trapezium shaped box that fastens at the top with two tabs and handles.
C) In terms of graphical style Rosanna is going for a more off-white colour with black to tie in with WYB's current colour schemes. The logo as part of the cut-out on the front is really effective and I like the way that it works in its format.
D) The trapezium shape is very strong and durable as it partially reflects the shape of the triangle, the fact that the shape fastens at the top point gives this package a lot of durability, the card currently used is very thick and sturdy however Rosanna intends on making it a little thinner as it's a bit too thick at the moment.
E) In terms of audience I think that this would appeal to wives / girlfriends etc, because it's quite bold and would stand out on the shelf. As there are no visual mock ups yet I can't get a massive feel or idea of how exactly it would appeal.
F) I would work on creating a strong graphical treatments that greatly compliments the shape of the package.
I'd think about the recipes & treatments that you will apply to the cutouts.
I would also recommend working on a system to avoid the sides sliding out.
Rosanna commenting on Dom’s solution.
ReplyDeleteBox Shape with 10 fastenings (tuck in flaps).
Design of “3” on the front to represent the three items inside. Something different to simply having regular cut out shapes. No actual graphical treatments to show in forms of print outs, but the idea is to keep the printing to a minimum and using the cardboard as the background.
Material does seem sturdy enough although perhaps rethink the handle. It doesn’t look quite as sturdy and is quite small. I think it would perhaps balance out the design if it was a little larger. The bottles and condiment fit quite snugly into the box so there doesn’t seem to be any immediate danger of them being broken whilst being transported. Stacking could be a slight problem as the handle would get squashed but in terms of display value it certainly is different and therefore will attract interest. However, because it is so predominant on the front it may distract from the actual WVB brand and become confusing.
I believe it would appeal to female audiences as it is quite a smart design and a nice gift set. However, I guess it does just need all of the graphics work on it to determine whether it would appeal to both female and male audiences. But what gift set of beers/ales wouldn’t be appealing?
All in all I do quite like the general idea. The net is ingenious in the way it all tucks in to create the compact gift box. However, as I said before I would rethink the handle. It doesn’t look or feel sturdy enough to carry three heavy items and if the design was reconsidered I think the overall design could become more balanced and safer to carry.
I also believe the “3” design on the front, although it is different to what everyone else has come up with it is slightly confusing as it holds no relevance to WVB.
Finally, in terms of the design I cannot really comment on yet but I do think the box design would benefit from quite a simple graphical treatment.
Vishnu Parmar Commenting on Rebecca
ReplyDeletePackaging Format
The packaging is a box, which is fastened by four cardboard slot-in locks at the back the top of the box is open with a handle constructed out of the cardboard. The packaging has 3 windows at the front to view the product.
Graphical Treatment
The packaging has both company logos on the front with green hops the back advertises 100% recyclable but more information about the beers and condiments need to be added.
Strength
The strength of the packaging is works well and feels sturdy enough for the 2 bottles and the condiment
Audiences
The packaging works of all audiences and has a simple rustic look.
Improvements
Look into or work on packaging second use
Personally I think the packaging should be closed at the top. Have a look at pushing the handles together and seeing if it works when the top is closed.
Just have look and make sure that if the packaging is held sideward or swung when carrying would the locks on the side open and cases the bottles to fall out?
Vicky Harris
ReplyDeleteVicky Holford
The solution Vicky has chosen is a box shape, it has 2 interlocking tabs on each section,is front opening, and has a removable handle.
Vicky has chosen to repurpose her packaging by making it into a lamp.
The box will have hops decoration on the front, and the logo will appear on the handle, which will be removed when the products have been used.
The graphical solution is not yet printed in colour so I can’t comment.
Vicky’s package looks like it will be strong enough to hold the products that will be enclosed, she will be using supporting elements inside the packaging to hold the bottles and condiments in place securely.
The packaging appeals to both male and female audiences, the decoration on the front of the packaging will draw in the female audience, I would say more towards wife to husband or daughter to dad, the cut outs on the front of the packaging are in the shape of beer glasses which will make it appealing to the male audience as well as female.
The improvements I would make are to make the box smaller so that the products have less room to move around and will use less cardboard.
I like the hops as decoration, but think it could be improved by adding information about the contents of the box, or something relating to the brewery or legges.
I think that adding information about how it can be recycled or about the material used in its creation would be beneficial.
I also think (although I haven’t done it myself yet) that adding information about its second usage would be helpful.
A Claire Hatch with Adam Nicolaou's solution
ReplyDeleteB. Wooden box with a slide-out draw with vinal and leaves around the edges to also form windows. Inside will be straw and a wooden structure to keep the contents safe. There will also be string around the packaging which adds another visual element as well as extra support. There are roughly six fastenings either in jigsaw form or by using screw/nails.
C. Detailed photos on his blog and detailed, annotated sketches.
D. The wooden structure allows more support. I think the final pack will protect and support the contents and as it's square it should stack up and transport easily. Leaf shaped windows will show product labels.
E Because of the illustrative cut-outs. i feel it could appeal to women more.
F. I think that the use of bigger windows will allow more of the contents to be shown, giving the audience an idea of shape, size and more general info about the products, so they know what they're buying.
I think a more generic shaped window would attract more custom from both men and women. Maybe a large leaf shape placed in in the middle of the front of the packaging will overcome both issues?
I think maybe more thought into an alternative use would be useful.
Vicky Holdford commenting on Vicky Harris
ReplyDeleteB. The solution that Vicky has taken is to try and create a packaging alternative that is both reducing the amount of packaging and giving it a second alternative. It is fastened by string at the top, which is used also as a handle, which works well as it seals the packaging while reducing the materials as it acts as its handle. There are folded in compartments for all three products to show the labels, which will show what the customer is buying. These compartments fold back out once the products are out of the packaging. The second use of the packaging is really inventive. It folds out into a calendar, I feel that this idea will be unique and will make the product more appealing towards the female audience that are more inclined to buy it as a present.
C. The prototype gives a clear view of what the packaging will look like as a final. It is clearly laid out in computer designs to show how the calendar and the designs on both the front and back of the packaging would work. The top of the calendar has three plain boxes that are the compartments that fold back after the products are out of the packaging. These sections I feel need some sort of image or design to make the calendar more interesting but other than that I like the design and feel it is very effective.
D. The products are kept within the packaging by card at either side as support. The tops of the bottles are also kept secure by the packaging being tied at the top. There are sections cut out which sit just under the top, which holds it in place. I feel that in its present state it would hold the products but I feel that if they were transported that they may move slightly within the packaging because the side support is not finished. The design effectively displays the products, which I think is an important thing for the target audience, as I would imagine people would be more inclined to buy it when they can see the products inside.
E. I definitively think this design caters to the female audience because the overall design is quite feminine. I think this is because of two subtle design features. There’s a nametag on the prototype, which I think is a good idea because it will be brought mostly as a present. It makes it seem quite delicate and personal. I also like the use of string to fasten it and using it as the handle. It’s an attractive element because it stands out from the rest of the packaging. I also like that the design is developed from the typical box shape. I also like that the colour scheme is based on two colours, this keeps it simple, rustic and will reduce costs in the production. Overall I feel that the design works really well in catering to both males and females, which is one of the main aspects of the brief and quite hard to achieve.
F. I only have two improvements as I feel the packaging is very successful in its concept and design. The first improvement would be to focus on trying to include an extra design element to the calendar to make it more appealing and interesting. This is because at the moment it is very plain and I feel it needs something at the top to finish it off. The second improvement would be to maybe look into other materials for the handle. I love the idea of using string but there may be other string/rope like materials that could be stronger for the design.
Rebecca commenting on Vishnu
ReplyDeletePackage format
They have chosen a cardboard carrier, no sides so not the usual ridged box shape, and with one tuck type fastening at the handle to hold it together. It has large windows to be able to show the body of the bottle and their labels.
Graphical treatments
The graphical elements show a clean block colour of black as the packaging colour, with the Wye Valley logo prominent on the front of the pack. Very minimal text presenting the products contained.
Strength
The cardboard is single corrugated so is thick enough to hold some weight. It is tightly measured to the bottles to hold the bottles firmly in place while showing the product in the sized to the bottles windows.
Audiences
The block colour of black gives a premium feel to the package that would be picked up by either male or female so it could be bought by a female as a gift for a male but also wouldn’t stop a male buying it for themselves.
Improvement s
Need to show a link to Legges to show the partnership and reason for the condiment being in this pack.
Refine second use i.e the picture frame idea. Consider the options of different ways of presenting it as gift out of the pack and how best to make it desirable.
Check the strength of the end sides that are holding the bottles in place. Are they thick enough to hold?
Adam Nicolaou commenting on Claire Hatch.
ReplyDeleteB, Package Format. Square design that will be constructed out of card using 12 fastenings. I found the folds and general construction of the packaging to be very clever and gives the packaging a strong hold. The packaging has a really unique, strong second use which will be used as a beer money box, with 3 separate compartments, for different coins.
C, Graphic treatments. Brought along a strong prototype of the packaging. Detailed illustrations and concepts with the graphical info that will be used on the packaging. All in colour and clearly annotated, portraying the thoughts and vision really well.
D, Strengths. Really clever and charming second use.
The packaging uses very clever, intricate folds.
I really like the simplicity of the packaging, not too complex and over the top and captures the mature, traditional characteristics that Wye Valley wanted their packaging to have. Still maintaining a modern vibe though.
The packaging will be very strong due to the folds and will protect the three products well.
The info that will be displayed is another strength of the packaging. QR codes, ale and food accompaniments as well as info about Legges and Wye Valley.
E,Audience. I feel that the packaging strikes a nice balance that will appeal to both male and females. The ale piggybank is something that I see appealing to dad’s and grandad’s. The colour scheme is on that is more female and elegant.
F, Improvements. A more supportive material, or look into different types of cardboard to use. Try and design and illustrate more toward the females and bear in mind not to clutter the packaging with too much text maybe?
Gareth comments on Ben
ReplyDeletesix fastenings
Suitable shaped box
Wonder whether the products will be secure enough in transit.
He may need to move the draught pieces from the base of the package to the top to make the base more secure.
Perhaps include some more illustration on the front.
Perhaps a recipe on the back lining up with the draughts board so can be re-used as a recipe card or a game.
Strengthen the handle.
Appeals to both genders
Nicole comments on Gareth
Needs a second use - maybe vegetable storage as these should be stored in a dark cool place.
Second use may mean an alteration to the design as at the moment the veg would fall out!
Ingenious solution for the handle.
Typographical design good for minimal printing.
Good solid box with seven tabs but needs a solution to stop the condiment from moving around - may be a base with holes in.
The shape would appeal to both genders
Reduce size of box
Elizabeth comments on Nicole
Box shape with three fastenings (plus glue)
Simple, minimalistic graphical elements on front. Large window, reducing amount of card.
Strong packaging, using holder to keep bottles steady.
Need to look at how to keep smaller bottle in place (if the packaging gets tipped upside down it needs to be secure)
Take the 'wye valley' off reverse side of dominoes to save on printing.
If seeded card is used the cost will be too much. Could be used as an option for second use.
Diamond shape window appeals to women, and second use appeals to bloke users.
Reduce gap between the dominoes.
Consider others colours for rosette.
Ben Comments on Elizabeth
Box is shaped like a trapeze.
It uses 2 fastenings.
Hop cutout will look really nice as a window, saves ink.
Make sure to include recycling logo's.
Good use of Gill sans to mix with what Wye Valley uses.
Good use of the cover to have recipe placed onto it.
Printing has been kept to a minimum.
Packaging is very strong, holds bottles still (is shake proof)
Definitely appeals to female audience with elegant designs and still appeal to males and beer drinkers will understand the illustrated hop.
Find out an estimate for costing.
Middle Bottle is un-secure, look for a solution to keep it from moving.
Make the packaging slightly taller to prevent the ketchup from moving.
Think of some other potential extra uses.
A. Kashka Neri commenting on Gemma's Whiteman design
ReplyDeleteB. The packaging is designed in a shape of 3 Triangles: "Valleys lookalike". Clearly Gemma reflected on adapting shape to the Valley It has locking tabs, 12 in total. The design is contemporary, with great potential. It will be secured with hemp string around.
c. Graphic treatment: no visible graphic treatment at the moment apart from cut – outs. But Gemma has talked about placing historical pictures in order to include short history about Wye Valley brewery.
D. Gemma has thoroughly thought about the strength of the design and fulfils the criteria. I just would like to make comment about perhaps making sure that the box can be easily carried. The design will be easily stackable on production line as well as during transportation. It is a strong design with many possibilities of secondary usage:
-Ornament
-Safekeeping box
-As a vase for dry flower arrangement
-Pot Stand or any other stand
-And I personally think it could work as a bottle rack
E. Audience? I think that Gemma needs to consider secondary use in order to appeal to female audience. At present the historical aspect will appeal mainly to male audience but the shape of the box might attract both
F. -Cut-outs could be used as beer matts
- Handle could be taken into consideration rather than hemp – it might add additional strength
-Also make sure that the condiment will fit securely – as the height will vary.
-Carefully consider the secondary use and graphic treatment – so they both correspond accordingly.
Harriet commenting on Emily's design:
ReplyDeleteThe packaging is using a typographic solution in the design form. It has been created to use minimal glue (using tabs) and the second useage of a board game. The design will also entail a recipe idea for the user. The shape used is a hexagonal prism.
The design itself is using a typographic theme and using a dye-cut of a barley leaf as a window to show the products inside. The colour scheme shall be simple, using only one other colour to the box colour itself.
The strength of this packaging idea has started to be addressed by using a double tabbing system to make it stronger although the strength of this has not yet been tested as of yet, maybe if a handle were added beneath the tabs this would help the design to hold the condiments stronger.
e. Audiences. Does the package and graphical style appeal to the mainly female audiences [mum's, sisters wives, girlfriends etc] as a primary factor while still retaining enough 'bloke-ness' to be seen as an ultimately 'male' gift [one of your big challenges with graphics]?
The box itself has an unusual shape and as it doesn't look like a typical beer packaging might attract a female audience quicker than to other such brands. The design itself doesn't look either predominently masculine or feminine but a good mixture of both, very good for attracting the females to buy it in the first place, but not too feminine that males would feel immasculated by using the product.
The main improvement for this design was to insure the packaging will secure the products effectively and also to look into handles so that the product can be picked up and carried once on the shelves.
Emily Bulpin/Harriet Masters
ReplyDeletePackage format.
Small rectangle that only holds the top of the bottles, this is a minimal use of packaging, using tabs and a small amount of adhesive will hopefully hold the packaging together and make it strong enough to store all of the bottles.
Graphical treatments.
Using seeded paper to decorate the packaging, and soy inks to print the two logo designs mean that any bottle or condiment could be used within the packaging and they aren’t restricted to a specific season or type of product as there are many different type of ale that could be displayed, and this packaging could be used for all of these.
Strength
Well, in its current state the packaging needs to address the strength section. A gripping mechanism needs to be applied around the bottle tops to ensure that they are held in place when being carried from lorry to store, shelf to basket, basket to home. Also they need to add a more secure tab system around the edges of the packing to make sure the box stays together around the products. As it only holds the top of the product the rest of the product is clearly displayed on the shelf.
Audiences.
It is a simple, clean design and the packaging should appeal to both male and female consumers. The seeded paper could attract the female buyer, depending on the greenhouse product but also to the gardener inside the male receiver.
Improvements.
Tab strengthening, to really hold the packaging together
A design that is more appealing to women, perhaps so it looks more attractive as a packaging device
A possible carrying handle device, so that it is easier to carry as a consumer.
Gemma Whiteman commenting on Emily Bulpin
ReplyDeletePackage Format
The package is a hexagonal design consisting of one net shape. The top/lid has been created using a creative design of tabs. I thought the general construction of the design was good as it held strong. The development for construction is clearly evident. The use of tabs on the bottom of the package is good as it holds well. The material will have to be taken into consideration when creating the final mock up as the current thin card will not be strong enough to hold the items (you already mentioned this though) A thought needs to be taken when dealing with the transportation of the products as due to the size and shape of the package the products may slide around.
Graphical Treatments
The graphics that will be used for the product look very professional and will give the package a good finish. It is clear that the main focus is on the typographical element.The type has been positioned well so that it does not appear to cramped or too empty. It also works well without the use of imagery. Keeping the colours to a minimum keeps the professional finish.
Strength
In the products present state, it will not be strong enough to hold the heavy items. However this is only due to the material use as the construction is solid. The goods are effectively displayed with the barley cut out on several sides of the hexagon. The transportation needs to be worked on as the lid folds don't have the correct ergonomics at present.
Audiences
The packaging style appeals to the wide female audience in terms of its construction (fancy lid) however it still retains the 'bloke-ness' with the use of type and colours.
Improvements
To find a suitable material so that the package will retain the strength needed when transporting the goods.
Refine the graphics further (finishing off the sections)
Find a way of keeping the goods steady when in the packaging (so the don't rattle too much)
Awesome design!
Rhys commenting on emily
ReplyDeleteB. The box is a hexagonal, tab fastened box that is safely secures the products.
C. The graphical solution this person has brought is a typographical, beautifully patterned content as a min on screen.
D. Strengths with this package is that it's quite a clever and charming net design of the package that looks kind of like the shape of a flower on the top of the package. It is quite sturdy in respect to being fastened using tabs.
However, I'm not sure about which material is going to used to construct the packaging but i'm assuming it's card, so if it is the case I'm not sure if the material is going to be strong enough to hold the weight of the products I would use a stronger material and using carboard was not quite ideal as it's tricky to manipulate with the pattern of the package itself. In it's present state, it's not suitable for transporting around as there is nothing to grip the package due to the pattern that is made on top.
It effectively displays the goods due to the typography that is being used and because, it looks naturally friendly to the environment in repesct to the pattern of the package.
E. It is quite appealing to the female audience suah as wives or the older audience as it is sophisticated and sensible with both the graphical side and the package,it has good usage of using one coloured piece and avoids the usage of brightly multicoloured design which is more appealing to the younger audience for example girlfriends. The shape of the package demonstrates the feminine side. It still retains a bit of blokeness of the package as the color to be used is quite dark which is appealing to the male audience.
F. Things to improve on would be:
1. I think it's needs more of that appeal to the male audience in respect to the graphical content as it is geared more towards the female audience at this point so maybe needing more of that balance. I suggest that using a color that is more appealing to the male audience to balance off the other content that is more toward female audience.
2. It's needs a way of being transported so a handle would need to be implemented so, as other members have suggested is to use some string or whatever to tie at the bottom on opposite sides of the package and tie the two ends on top to make a handle.
3. A more supportive material would be useful to hold the products. Try looking into thinner carboard or better yet depending on which part of the design phase is causing trouble with the material that is used, try to use more than one material for example, use thin carboard for the main body and use card to create the floural pattern then, it would be easy to open and close. Experiment with a number of materials.
However at this point it's just a prototype so obviously the final idea would be more evolved. But it is a really good clever design.
Andreea on Ida
ReplyDeleteThe prototype represents a bag made out of hemp rope, that is holding 2 bottles and one condiment.
The prototype does not include any graphical elements.
The prototype will be flat, will not be used for transporting due to the fact that is not strong enough to protect the products, but it will be able to carry a bottle or a condiment or the other way around.
Because it is a rustic design, I feel that the package will work for any type of audience and age.
3 considerations that could improve the prototype:
-maybe the package can be supported by a brochure that will give information about the product
-some nice illustrations related to the condiments that the beer is using, that would be made out of the same material
-give it a second use