Friday, 28 October 2016

Gdes3003 Lecture Visit to The Centre for Alternate Technology

We'd like to pass back a huge 'thanks' to Paul Allen, CAT's Co-Ordinator for the 'Zero Carbon Britain' Programme that the Centre has produced. Paul gave a talk about Zero Carbon Britain at the UN Climate Talks in Paris, 2015. This week Paul kindly shared some of his thinking with our own Green Design students who are made familiar with Zero Carbon Britain early on in their studies with us.

Our students are more likely to be asked to consider sustainability in their design practices on graduation nowadays due to CSR's or Corporate Social Responsibility Charters. Large companies such as Marks and Spencer, Nike and Heinz now build in sustainability to their procurement process - even when it comes down to services such as design of goods and packaging.
“The visit to the Centre for Alternate Technology was an essential moment during my process of understanding the principles of sustainable living. That was when I fully understood that it is my responsibility as a designer not only to look at materials uses, but also to be more aware of responsible (graphic) design and how crucial it is to (help) educate the public..” Design student comment.
“For me the inspiration came after our visit to the Centre for Alternate Technology… The visit not only meant that we got an insight as a designer, but after the Zero Carbon Britain talk led by Paul Allen the subject became a concern.. Which I think made me feel empathetic to.. How -we- can ‘fix’ the problem in our own way as designers.” Design student comment.
 
An interview with Paul at the Paris Climate Talks:



Here's a few pictures from the day's events:


Students note down points from Paul's lecture.

Some of the re-used/re-purposed elements in CAT's grounds.

The Sheppard Lecture Theatre - made largely out of compressed earth.

Paul Allen takes a Q+A session after his lecture to our students.

Students within the Sheppard Lecture Theatre.

Paul Allen during his lecture - discussing some of the psychology
behind marketing methods.

One of the many natural areas on site at CAT.
Student Feedback:
Students attending the trip have been asked to feed back on a set of question so we can see their thoughts on reflection after the trip and lecture.

Margarett Passos
 

Had you heard of CAT before you came on this module?

No I hadn't
 

Decarbonizing our power generation infrastructure via renewables - can it be done, is it feasible? What will it take before changes on the scale suggested by Zero Carbon Britain could happen - government intervention or market forces?

In my opinion, power generation via renewable sources is possible and it's something that some countries are already starting adopt. I believe it depends on the country's environmental policy and history. Some less developed countries might look at renewable energy as a cheaper solution to power the country while others are still so dependent on fossil fuels that these changes might take a while to happen. As discussed in the lecture laws are one way to go, enforcing environmental friendly policies on all companies, and impose green lifestyles are things that might not work in a global scale. I think the solutions depend on the countries and that it should suit each one the best way it can.

Decarbonizing our transport infrastructure - electric vehicles, hydrogen-powered - are they feasible/have you heard of them? Air travel - is it feasible to lower it to the levels suggested in Zero Carbon Britain (?)

I've heard of a few projects involving electric vehicles, by using rechargeable motorways for electric cars, etc. I believe that it's a process. Electric cars are becoming more and more appealing to the current market and starting with cars and proceeding to public transportation, the transport infrastructures can become green themselves. As for air travel, I haven't personally heard of any other renewable sources that are able to reach air travel, but we will be able to gain the technology to do so.

Decarbonizing our food infrastructure (according to Zero Carbon Britain) means lessening our reliance on meat and it's various production methods. When grazing land is freed up, it can be 'better used' to grow crops (which ZCB says is a much more efficient use of it). What do you feel about this? Is it feasible? Would you personally want to lessen your meat intake in the week (unless already a vegetarian)? Does the very thought of this annoy you?

I quite liked the fact that Zero Carbon Britain worked with nutritionists to reach a solution that won't alter diets extremely, it will in fact make us healthier while still decarbonizing. I think that some changes are being made when it comes to food waste, but even today the distribution of food globally can be inefficient. I haven't heard of any country that altered their diet in order to reach such goal. It's a simple idea, and I personally if offered a vegetarian option that I would enjoy I go for it, and because I come from a country that lives also of not only meat but also fish, my diet already differs from the current meat intake of others.
 

Please tell us your thoughts, concerns and/or proactive suggests on the 3x most notable things seen on site at CAT (i.e. it could be one of the specific exhibits seen, or maybe the clever use of materials with specific buildings to help reduce CO2 emissions, or maybe their Cob Oven setup/Covered social area or maybe the food on site etc).

I tend to watch programmes that involve people designing their dream houses, and how they look for environmental friendly solutions when it comes to isolation and energy reduction. But it was great to enter a house and a room that is build in such way. Also the fact that the amount of energy that is used in houses without one actually thinking about it, was quite eye-opening. There was a panel in a house that showed the watt percentage used by household items, and it was quite interesting. The food on site also had not carbon footprint as it was grown on site and used no transportation, which made CAT almost as a country on it's own. They produce all the food, energy and infrastructures they need, and that could later on serve as model for the country.
 

Now you've had time to reflect, what 3x things gained from the CAT visit might you bring forward into your own ideas and developments for the various aspects of the eBike brief? Please explain your answers and any proactive suggestions in as much detail as possible.

The CAT visit was important for me as I gained more insight on the type of research that is being currently done on renewable sources of energy, transport and food. It also made me see the type of design challenges we could face when exposing this research to the public, as it can be intense and quite a heavy read and it opened my eyes towards what I might face with the eBike brief. I'm considering reaching design solutions that are environmental friendly throughout.


Katie Ledgerwood

Question 1
Had you heard of CAT before you came on this module?

I hadn’t heard of the centre for alternative technology before this module.

Question 2

Power
- Decarbonizing our power generation infrastructure via renewables can be done because you can use renewable energy sources such as solar, geothermal, hydro and tidal; these produce energy and heat. Also wind energy, on shore and off shore provides an energy supply. The gorverment could help changes by providing free solar panels for every house, they could also adapt a marketing campaign to make the public aware of the options that are avaliable to help achieve the zero carbon britain scale.

Transport
-I think electric cars and other economical modes of transport are feasible as they are being used now. And by people walking or cycling when its not necessary to drive is also helping. I dont think the air travel could be lowered as much as they want as I think to many like to go on holiday and travel that they wouldnt be willing to give it up.

Food
-I think it’s definetly feasible to reduce the amount of meat we eat but it’s whether people would be willing to do this. I personally don’t eat a lot of meat anyway so I would be willing to give it a go .
Question 3
Please tell us your thoughts, concerns and/or proactive suggests on the 3x most notable things seen on site at CAT.

No answer.


James Campbell
(Andy - These Q's from the sheet at CAT as I understand)

How do we remove the carbon dioxide from the atmosphere that we cannot wholly eliminate from industry?

• My proposal would be to increase oxygen by increasing the amount of plants and algae we already produce and secondly by introducing more renewable energy sources to our environments in place of fossil fuels.

In our zero carbon Britain research how do we propose to solve the problem of variable energy generation from renewable sources not necessarily matching up with the times at which energy is required.

• I would propose using mainly renewable energies for our main sustainability whilst using fossil fuel based energy only as back-up energy reserves and generally means using more bio-methane in

what percentage of the UK green- house gas emissions are caused by food production. what behavioral change would be required to reduce these emissions?

• I would propose to eat meat less in our lifestyles as I believe this is a difficult yet one of the most effective approaches, also to inform people of effective alternatives to foods such as soya in place of milk and suggesting the benefits to it over milk.

Overall, form looking at the information on the amounts of carbon produces from the different sectors of the UK society, langue and industry, what proposition are, as individuals able to reduces from the changes in our lifestyle?

• My proposition would be to greatly reduce the consumption of meat and dairy products we consume; this would be the more straightforward approach but others would be growing your own organic products to eating a more plant based diet.
secondly using less cars and perhaps using public transport more frequently or other means such as bicycles.


How might we extend our influence to reduce green-house gas emissions from the other sectors?

• Improving various city based infrastructures to promote alternate transportation, second proposal would be to convert garbage(biomass) to be converted to methanol and the process is more efficient than cellulosic ethanol we currently use. 


Charlotte Bullock

1) No, I haven’t heard of CAT before this module.

2)      

Power:
I think that it would take the government to give some kind of incentive to the public whether that is giving them the renewable power generators for free or with some money off the cost. The main problem for the renewables, in my opinion, is their storage. The public aren’t going to want to go from having power 24/7 to only when the suns out or the winds blowing. For the public to be okay with the change, the power would need to be at the same flow as it is using fossil fuels. I don’t think nuclear power is something that the world should be getting involved with.

Transport:
The same kind of answer as before is necessary for this question, if electric vehicles would need to have the same amount of power as petrol/diesel fuelled cars otherwise people wouldn’t want to make the swap between the two unless they were 100% for helping to stop global warming. I do think that electric vehicles and hydrogen powered vehicles are all feasible as they obviously work otherwise they wouldn’t be released onto the market but I personally don’t think they are as reliable as there isn’t half as many electric car charging points as there are petrol stations meaning that the UK especially aren’t really set up for the change yet and owning an electric vehicle is more hassle because there is nowhere to charge it.

Food:
For me personally, I can take or leave meat, especially beef but I know a large amount of people that wouldn’t be impressed with this type of change. At the same time though, if beef became less available in supermarkets then people couldn’t buy it anymore so it wouldn’t necessarily be a choice made by the individual but it would help to lessen the reliance of meat. I’m not entirely sure that individuals would lessen their meat intake unless it was enforced by taking it away from them as some people don’t care enough to have the self-control but for me personally, It wouldn’t have any effect on me.

3)   I really like the way the café at CAT use primarily fruit and vegetables grown on site and no meat; this shows the people that visit the site and eat at the café that food without meat are just as tasty and nutritious as those with meat in them. It could also encourage individuals to grow their own fruit and vegetables as it could act as a source of inspiration.
The edible flowers part of the site was quite eye opening as I had no idea that you could eat flowers, this would be another way to inspire people to grow their own and to use them in their own food at home.
 

I also thought the house called the “Whole Home” was really interesting as it gave lots of different ways to help reduce your carbon footprint throughout your house such as cutting down on the uses of baths and instead taking a shower as a bath uses three times more water than a shower which is three times more for the boiler to heat up. It also showed the uses of solar panels and how they can help throughout the average house.

4)   I was considering seeing if I could do a recipe kind of page for the e-book which hosts lots of different foods which could act as a healthy eating guide for the person on the bike but as they will all  be meat free, this would also help to reduce the carbon dioxide.

Solar panels would be used, if possible, to charge the batteries for the electric bikes at the Worcester Bike Network site. Whether there is a solar panel on each bike which powers each individual bike battery or if there is a bigger one which is connected to all of the bikes at one charging station and powers them individually.


 Additional thought:
When there are not any bikes in the charging station, the solar power panels could be being used to power other things such as street lamps or it could be going into the national grid instead of wasting the energy before it is known how to store it. When it is known how to store it, it could work out how much it would need to charge up all of the bikes and then it could share the rest of it.
 

Wednesday, 20 January 2016

Gdes3003 Final Submissions of eHandbook & 3D Artifact Work

Thanks again to all those who handed their final display boards and prototype 3D artifacts in recently. Please see them all below as quick reference pictures - along with quick descriptions of key thinking for each submission.

Your client (Katy Boom, Head of UW Sustainability) has been in touch with you all now via e-mail and will now be looking all of your submitted work through so that we can put together a final eHandbook from one or more student's work. Katy adds:

"… I am really looking forward to viewing your work.. (for final solutions) I am looking to choose one or more student's work to include in the student eHandbook to go with this new resource.  We are also looking to see if we can replicate this at other UW campuses. Hopefully there won’t be much more to do to completely finish off the work. I’m also really interested to see if your 3D artifacts can be used. Thank you all once again for your enthusiasm, energy and great ideas that you have brought to this task/brief.  I have thoroughly enjoyed working with you all..."
Student comments on submission of all work:
"This module has been very valuable to me and has changed my view on consumerism and lifestyle..."
 

"The Centre for Alternative Technology (CAT) in wales was very inspiring! It was more than enough proof that it is possible to live a fulfilling and comfortable lifestyle whilst also living sustainably."
 

"What really got me enthusiastic about ‘cob’ was the trip to the Centre for Alternative Technology where there was a room that was made entirely out of condensed (‘rammed’) earth which I personally found amazing."

"Being able to experiment with natural and recyclable materials to create my 3D artefact, the utensils bag, was extremely enjoyable. Even though I found it quite a challenge and had some issues to deal with along the way, this brief as a whole was an educating and interesting task to complete."

"It was ... a very insightful and interesting module with lots of opportunity to learn more about Green or sustainable Design and innovative ways to tackle problems - such as designing in a more resourceful and self-sustaining manner.."

" ... (the films shown about climate change and oil depletion) caused me to contemplate certain ways in which I operate in everyday life.. This was highly though-provoking for me.."  
 

" The whole project was very enjoyable… A lot has been learnt about the importance of green design (it) will definitely be a consideration in all future design concepts."
 

"Having such creative freedom was a joy for me, the real challenge being how to limit myself to the amount of content I produced... Above all, this module has challenged my way of thinking... I have thoroughly enjoyed it and can honestly see the value in it."
 

"I think green design/thinking will become more and more prevalent in the creative industries, particularly in packaging design and this module has given an excellent foundation to build upon."
 Student Submissions (Alphabetical order)
(Click on each image to view larger and to quickly scroll through images at a glance).

Sophie Adams



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

· The ‘Fabulous Cob oven company’ webpage was a design inspiration for my e-resource. Textured background and typeface along with overall style influenced my design.

· During the initial stages of research I looked into student style cookbooks. From this research I determined what styles I could transfer and adapt into my designs. I decided that a graphic illustrative style would be my approach. I felt this approach would work well when targeting students through the use of graphic illustrations.

· Additionally after the stages of user testing I came across an image found on Pinterest during research. This image inspired the final stages of my design in terms of hierarchy, pattern and texture.

2. Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?

· I feel as though my e-resource spreads are effective, as I have thought about the target audience. The graphic illustrative style is appealing to students through the use of pattern, texture and colour. Additionally through the use of user testing I was able to obtain feedback from other students. From this feedback I received design related opinions and feedback on changing the recipes.

· Visual Hierarchy is an aspect, which I have thought about in my design in terms of the content and layout of information. I have arranged the content so that through contrast, colour, and change in text style/ size the user can make a distinction between paragraphs. This makes it easier for the reader to follow in an order.

· For my 3D artifact I researched many existing wind chimes to get inspiration. Particularly I searched for bamboo wind chimes, which were made from utensils. I narrowed down my search to bamboo, as the material is sustainable, strong and functional. This is what inspired my final design, which ultimately has two purposes. The first purpose is a wind chime. The second purpose is a utensil holder. The multi-use wind chime is not only used for sound and display but also used as utensils whilst cooking food in the cob oven.

3. How do you see student users of the UW allotment benefitting from your various design solutions on this project?

· The students would be able to gain information in an appealing way. This is through the use of pattern, shape and colour. The information they would gain is all about cob ovens from the history to how they get the community involved. The students would learn how to make the two recipes chosen within a cob oven.

· If my artifact were made students would get to see the multi-use purposes that it offers. The main use being a wind chime with the bamboo utensils. Then the second use being a utensil holder. The utensils the students would be able to use for preparing food. Also whilst food is cooking in the cob oven.

Josh Ashley



1. Without a doubt, the Ford Jekson designed by Bolimond design of the juice bottle that can also be used at a bowling set has had a massive effect on my thought process because this got me to think of it as a produce instead and that it should be something that works in syinc with it the main function.

With out the Joolz packing that I found through my research I don’t think that I would have come up with the design I have finished with today because this got me thinking about the way other object slot into one another to produce another product.

2. My e resource is effective because not only dose it give the target audience all the information they need to get set up before they start cooking such and the tool and how to get a fire started but it also give easy recipes for the students, this is also written in such an informal way it makes the e resourse fun to ready for the students.

And my 3D artifact is Perfect for the needs of the student and the cob oven, my artifact give the user everything they will need to get cooking, so they don’t have to bring anything with them to the site, the best this about this is that it dose it in such a way that all these features are hidden in such a way in can still for fill its primary feature.

3. I think that the student of the allotment with find my design a very inventive feature to the allotment and once they start using it they wont be able to think of a time they were ever without it.

Kirsty Brasier



1. Key research references that inspired my final design solutions were the Centre for Alternative Technology in Wales (CAT), reusable and second life packaging and the general wellbeing of the environment and all things that grow. CAT was an interesting and successful solution to the need to be more sustainable. Creating a product that can be be reused is beneficial to the environment.

2. When creating my e-resources and artifact I tried to show elements of gain as a contrast to the information we are usually fed as to what we have to give up to be more sustainable.

3. I think users of the UW allotment will benefit  from the designs because they are simple, light hearted and will hopefully encourage people to have a more considerate attitude toward the environment whilst also enjoying healthy food and social aspects.

James Burton



1. One of the designs that influenced my final design of the e-book was (FIG 1)

K.Margaret (2010) 09. Brisket. BBQ 25 [Online] Available from: http://www.coolhunting.com/food-drink/bbq-25-the-worl [Accessed 20 November 2015].

This design inspired me to create a simplistic yet stylish design to communicate the information effectively.

Another design of my three dimensional artefact was inspires when carrying out primary research when building the cob oven on the University allotment. I felt that this allowed me to see what would be useful for students and the way In which it could have a multi purpose.

 2. I feel that my final design and for the e-book cover is effective, as it is simplistic yet effective in the way in which it communicates the elements that make up the material cob. I felt that as this e-book was aimed at the sustainable team, this would be within their interest.

I think that my 3 dimensional element is effective as it is built from scrap wood that would that would have been thrown away, and have found another life for it. I think that I have achieved the goal that I was aiming to achieve. The box is both useful and fun for the student to use.

3. I see the users of the UW allotment benefitting from my various design solutions on this project as my design offers both useful and fun components that would be of the students interest at the cob oven and university allotment.

Matt Campbell


Waiting on wording to be supplied.

Leszek Chylarecki



1. The most important research I have made was:

-       recyclability & biodegradability
-       effective ebook designs
-       secondary use packaging visual research

2. The ebook design should be clear and sleek especially when used within University. I think that my ebook and 3d artefact will persuade people (students) to think about the Green Design idea and Healthy eco friendly world.

3. Students while using my ebook & 3d artefact have the ability to access the resources such as recipes, healthy & eco friendly lifestyle tips.

Josh Fairfax



List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

For me the biggest help when I am designing my finals is using Pinterest as I feel you can really get a visual grasp on what you are looking for, through pintrest I often come across blogs and articles that greatly help me complete my project.

Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?

I feel my handbook represents what this project is about, the photos used in the handbook were all taken on the allotments and the other are from the first firing of the oven. I used sketches and a colour scheme that relates to the outdoors and draws the attention away form the fact that it is a online handbook.

How do you see student users of the UW allotment benefitting from your various design solutions on this project?

I believe that my handbook provides the reader with all the information that they would need if they were interested in discovering anything they wanted to know about cob ovens. 

Jess Harris



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

a. This article about sustainable design and print vs digital design was a very influential piece of writing that really impacted on my designs. It inspired me to branch out and design for the mobile platform alongside the e-resources, encouraging the audience to pursue a digital version of the pdf to save resources.

http://www.creativebloq.com/computer-arts/sustainable-design-ultimate-brief-7137302
Sustainable design: the ultimate brief | Computer Arts ...
www.creativebloq.com
Sustainable design is fast becoming essential, and not just to do good for its own sake. As Anne Wollenberg finds, sustainability can be a rewarding creative ...

b. This article really opened my eyes to the importance of limiting resources and specifically ink supplies in my designs, although within this brief, the printing processes are out of our hands, the amount of ink used and colour scheme are still very much our responsibility. For this I focused on dotted lines to break up sections, excluding full colour backgrounds and the use of a sustainable typography, 'Sprang Eco Sans' designed with holes to reduce ink needed for print.

http://www.materialconnexion.com/Home/Matter/MatterMagazine101/FutureofGreenDesign/tabid/811/Default.aspx

Future of Green Design - Material ConneXion
www.materialconnexion.com
The Future of Green Design. By Gabriella Vivaldi Trying to foresee the future of design is a colossal task, but if we add to the picture sustainability, we can narrow ...

c. 'Epicurean Wood' was the one finding that really sparked my imagination with the 3D Artefact. The material was exactly the kind of thing I was looking for that was sustainable and at the same time, food safe and easily wipeable making it an ideal material for a pizza plate. This was the starting point for all my ideas for the 3D Artefact and allowed me to approach this part of the brief in a more eco-friendly way.

http://www.epicureancs.com/about.php
  
About Epicurean Cutting Surfaces
www.epicureancs.com
ABOUT EPICUREAN® Epicurean® sets the standard for today's well-equipped kitchen with premier cutting surfaces and essential utensils. Since 2003, we have ...

2. Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?
I feel that my designs have focused very much on the sustainable aspect to this brief and many measures have been put in place to make them as eco-friendly as possible. This has included limiting ink supplies and carefully selecting a colour scheme that would be suitable for black and white print. Taking this one step further, I have designed a mobile platform version of the pdf, primarily aimed at students who may feel more comfortable accessing information in this way. This should therefore not only encourage users to view the pdf digitally but may also persuade more students to get involved.

The 3D artefact is designed to encourage a social environment which is what the new social space is all about. The product is a part of multiple stages in the cooking of a pizza, including a pizza peel, cutting board and plate. Made from a durable and wipeable wood and with the addition of a detailed engraving inspired by greener living, this product should feel like something special to use again and again.

3. How do you see student users of the UW allotment benefitting from your various design solutions on this project?
The e-resources have been designed to be suitable for a wide variety of visitors, extensive research has been applied in order to supply accurate and relevant information and therefore should supply a valuable resource with a low environmental impact. The mobile platform should also supply something extra to the students of the university and allow them to get involved more freely. The 3D Artefact should encourage a social and friendly space and have both a positive and practical impact on the place making it a more valuable experience.

Emily Hayes



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

Learning about how much household waste goes to landfill each year is one of the main points that inspired me to create my 3D artifact. I wanted to come up with a stylish design idea that helps reduce the amount of waste that goes to landfill and that's where i started to look into bio degradable and plantable packaging. It is important to reduce food packaging waste as this can become harmful to our environment and our wildlife this is why i chose to design an 3D artifact that leaves behind no waste but instead herbs grow in its place after being planted.

2. Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?

My designs are effective because it carries through the theme of rustic, outdoor, cob oven cooking. My 3D artifact is sustainable as it leaves behind no waste and is made out of recycled and biodegradable material.

3. How do you see student users of the UW allotment benefitting from your various design solutions on this project?

I think my use of imagery will be very appealing to the students of the university of Worcester. The pages i've designed focus on the cooking aspect of using the cob oven, vibrant colors, pizzas/ ingredients all informative parts of cooking displayed using photography this also adds an element of play between image and text. Students who are sustainable and love cooking will benefit from my 3D artifact as they are able to enjoy their food then plant the artifact and grow herbs for future recipes. It also creates a nice link between the cob oven and the allotment.


Dawn Manning



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
The WWF Living Planet Report was a huge turning point for the visual purpose of my designs enabling me to give my audience a wider awareness message by aesthetic communication giving an educational aspect behind the reasoning of the type of materials that have been used and the way in which the document was designed, which was also later confirmed by a conducted target audience survey.

The structural packaging book gave me well known, industry standard glue-less packaging ideas and interlocking systems that gave me the key concepts for developing my packaging designs with a sustainable solution that was functional and usable for the consumer.

Visiting (CAT) and one of Britain's greenest motorway services prompted me to start thinking about a variety of different materials and design possibilities that could be suitable to include in my packaging artifacts and e-resource, with functional capabilities such as insulation panels to retain heat of the inside contents of my packaging artefact.

2. Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?
I believe my e-resource and artifacts are visually attractive and give my audience an educational experience allowing them to broaden their knowledge and awareness of the crisis happening around us, as well as appealing to students with aestethically pleasing attributes and a variety of recipes to try inside of the cob oven. My designs show flexibility across many different platforms and potential for expansion at a later date.

3. How do you see student users of the UW allotment benefitting from your various design solutions on this project?
The student users of the UW allotment will be able to grow their own herbs at home or on site to be used inside recipes as well as gaining a wider knowledge of sustainability and lifestyle changes to live a healthier and active lifestyle at University.

Mitali Mistry



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

- Dual purpose and second life products
- Illustrative and vector based designs
- repurposed pizza box designs

2. Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?

I feel that they are effective because they are clear and easy. I also feel I have a unique idea having a food prep mat that can save from using surfaces that are dirty and maintaining a sense of hygiene.

3. How do you see student users of the UW allotment benefitting from your various design solutions on this project?

- Food Prep Mat can be used easily by anyone and can be good hygienic surface protecter for food preparation

- E-resources can be easily accessed by students as a clear and simple design to read through - rather than something with to much information that people wont want to read through

Ally Oliver



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
The Designing Sustainable Packaging book by Scott Boylston was a significant research reference as the section in the book that mentions wood had an image of how wood can lock together in like a jigsaw way, this then inspired my final 3D artefact.  My design inspiration research was significant as it helped spark ideas for the style the E-Resource could be. The third key research research was looking into sustainable materials, this really gave me a greater understanding of what they are and what there is out there.

2. Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?
I feel my E-Resource is effective because of the simple to follow, consistant suitable colour scheme design. I feel the textured illustrations represent the natural textured cob oven as well as I think having illustrations of other students feel give the audience (students) an aspect of the social side to the allotment/cob oven space. I think my 3D artefact is effective as it uses sustainable material and it is a multi-use concept with clever jigsaw like fixtures. It links well with cob oven as the box shape is inspired by a pizza slice shape. The supportive 3D element would have looked more effective if I'd of managed to add design.

3. How do you see student users of the UW allotment benefitting from your various design solutions on this project?
Students would benefit from the 3D artefact as they would be bringing the box along to the space, minimising the things they have to bring with them as the multi-purpose wooden box caters for many things. The E-Resource is beneficial as it is easy to follow and the content I have sourced is simple and structured well to understand.

Be Peters



1. The main research that helped form my idea was finding materials, I was amazed to see all the different methods that could be used. The material for the artefact is really important as it has a big impact on how 'green' it will be.

2. I believe my designs are effective as they are gender neutral, visually pleasing and as sustainable as they can possibly be! The eResource is easy to follow for the target audience whilst being a sophisticated piece of design. All of my designs have a clear relationship throughout which works well as it provides a visual consistency. Im particularly pleased with my 'pizza cone' as the design is entirely original (that I know of). I stumbled across the idea when I was playing with a piece of paper and seeing what I could do with it. The cone is fully functioning and not just a concept. The extra printable guide that I created is also effective and very relative for this project  as not everyone will want to get out a mobile device and its greener than printing out a whole booklet.

3. Users of the UW allotment would benefit from my designs as they are fun, easy and compact.The cone can be folded flat and re-use, as can the printable eResource. Both 3D artefacts could also be given away to remote the oven.

Martin Price



List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

- Finding that in order to recycle a pizza box can’t be recycled if it has grease on it, so would have to be lined. Making me look towards other products for the final artefact.

- The use of iPads and technology in education, an ever-growing industry, allows for various new features of PDFs and new file formats to be used, thus reducing the paper usage.

- Impregnating cardboard and paper with seeds to make it plantable, significant as it can create an experience in the learning environment and socially.

Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?

The eResource is effective in itself by being viewable from multiple devices, this allows learning on the go, as it often is now in primary and secondary educational settings. The eResource also communicates the UW and sustainability brand effectively so that it has authenticity. The 3D artefact introduces an extended audience to sustainability themes, such as carbon footprints and food growth.

How do you see student users of the UW allotment benefitting from your various design solutions on this project?

The interactive element of the eResource will be useful when viewing from mobile and tablet devices. This is very useful as there aren’t loads of pieces of paper flapping about in the wind. Expanding on the student users to outside of the UW student base, it’ll help students to understand their carbon footprint and how to grow their own produce.

Hannah Reynolds



1. The art of origami, the making of the cob oven,
 Stahl, L. (2014). BUILDING WITH MUD, AND HOW TO BUILD A COB OVEN. Available: http://permaculturenews.org/2014/02/21/building-mud-build-cob-oven/. Last accessed 9th Jan 2016.

2. I feel they are effective as they show a clear reference to the subject matter and have a consistent theme.

3.The e booklet is clear and will help those who have never used a cob oven before understand who to look after and effectively use one. The 3D artefact can be used by anyone and allows people to be hygienic with ingredients and food.

Fran Rohman



1 One of the designs that influenced my final design of the e-book was (FIG 1)

K.Margaret (2010) 09. Brisket. BBQ 25 [Online] Available from: http://www.coolhunting.com/food-drink/bbq-25-the-worl [Accessed 20 November 2015].

This design inspired me to create a simplistic yet stylish design to communicate the information effectively.

Another design of my three dimensional artefact was inspires when carrying out primary research when building the cob oven on the University allotment. I felt that this allowed me to see what would be useful for students and the way In which it could have a multi purpose.

 2 I feel that my final design and for the e-book cover is effective, as it is simplistic yet effective in the way in which it communicates the elements that make up the material cob. I felt that as this e-book was aimed at the sustainable team, this would be within their interest.

I think that my 3 dimensional element is effective as it is built from scrap wood that would that would have been thrown away, and have found another life for it. I think that I have achieved the goal that I was aiming to achieve. The box is both useful and fun for the student to use.

3 I see the users of the UW allotment benefitting from my various design solutions on this project as my design offers both useful and fun components that would be of the students interest at the cob oven and university allotment.

Kate Roughley



1. The three key research references that inspired my final design were:

- https://clayoven.wordpress.com - this was because this blog had a lot of information about nearly every aspect of cob ovens including issues with maintenance and recipes. This was were I got my tandoori chicken recipe from as I thought it sounded great and would look good in my eManual.

- The actual building of the cob oven on site with Matthew and yourself and then cooking pizza in it. I know this was more a hands on experience but I really enjoyed it and it inspired me to keep the theme of my work natural and use images from the bake.

- 'The Hemp Shop Website' - even though i didn't use hemp in my final 3D artefact because if budgeting, the information I found was really useful and made hemp my first choice to use.

2. I think my eManual is effective because it is clear with information and supporting evidence about cob ovens and a recipe and my 3D artefact is effective because it serves a purpose for the oven and is all made from natural materials.

3. I see student users of the UW allotment benefitting from my designs of the eManual because it gives them information in general and a task recipe follow and use socially at the site. My artefact will also benefit them due to them being able to use it at the site to store any objects in such as the ones provided e.g. chopping board.

Liam Sargent



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
Zero Carbon Britain & WWF Sustainability Reports - these, I found, to be useful influences to retaining information on sustainability & how issues such as climate change are affecting wider areas of the world. Certain elements of the report(s), such as the facts about food wastage and consumption (especially the likes of meat consumption) I found to be very relevant to the project.

Off-campus trip to WRE - I found to be a useful experience for research on local materials. I think sourcing local products and materials to use for the UW Allotment cob oven project, as well as other projects, keeps in with the ethos of sustainability that the allotment retains.

'The Age of Stupid' film - which was something we viewed at the very beginning of the module. The film really opened my eyes to how the issue of global warming and depleting resources is serious, and how the idea of designing sustainably can help this issue. I felt that I could apply some knowledge to certain areas of the project, and could potentially bring to light these issues for others to be aware of.

2. Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?
I think the eResource especially is a functional piece of design, and I am happy with the outcome I generated. The content includes, I believe, all of the necessary elements it should and incorporates further ideals around sustainability and how/why it can/should be incorporated more into our culture. Alongside this I have kept to a design theme that envelops the likes of infographics - which work very well as instructional tools - and this has been a 'theme' that was retained throughout the resource.

The 3D artefact, I think, was a relevant concept. I was keen to incorporate other aspects of the UW Allotment projects into the concept, and found that generating packaging materials for the produce that the allotment actually grows was an effective way of achieving this. Although ultimately I definitely lack skills in product design and this inhibited the final outcome I generated - with some tweaks and in more capable hands I believe the idea could become a formable product.

3. How do you see student users of the UW allotment benefitting from your various design solutions on this project?
I feel users would benefit in a way that extends from just finding out a bit about cob ovens - I tried to make a point of including more sufficient elements of sustainability into the project in attempt to educate potential users of certain economical issues that even I was relatively shocked to discover during the project. This factor, I hope, transcended well in the final outcome(s).

Megan Shaw



Throughout my research, I gathered a lot of ideas that inspired me to create my designs. Going to the CAT really got me to think about the actual making the product, what you use and how they effect the environment. This could include the making of the cardboard and where it comes from. This inspired me to use recycled materials only, and then give the artifact a second life. The 3D artifact is great because it is recycled card from an old shoebox and can be used as a place to grow watercress when its uses are over. The e resource is effective because the design can be aimed at all ages, roaming from the younger to the older generation. It has playful font and can be easily read. They will benefit because they can grow their own nutritious watercress to go with salads, sandwiches and it’s a cheaper option that going out and buying products, which will cause more of a carbon footprint in the process of getting to the store.

Scott Williams



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
For my 3D artefact I decided early on that I wanted to do something related to pizza as it's the easiest thing to cook in the cob oven and a staple of all students diets.  I did a lot of visual research looking at clever and unique box style, packaging designs and folding methods.  I then decided I wanted something for individual slices as my emphasis was on social and sharing aspects of the allotment and cob oven space.  For my e-resources I looked at various publication and layout designs that I liked.  With an interest in publication design, I was keen to produce something with a strong design aesthetic.  I also paid extra attention to the use of materials and attempting to avoid waste in the construction of my 3D artefact..  To do this I researched how geometric shapes tessellate, which I was then able to illustrate how little waste my design would create.

2. Why do you feel that your final designs for your eResource's cover, spreads and your supportive 3D element are effective ones?
I think my e-resources reflect the audience well.  I put extra thought into typography, layout and hierarchy to ensure the spreads were pleasing on the eye and easy to read.  I designed additional facing (photographic) pages as an addition to a print version of the resources, should the client wish.  The content is informative and relevant to our project and how to use the cob oven.  I tried to ensure that the 3D artefact was entirely sustainable, so consideration was given to all materials and especially to how the shape tessellates when printed on a large scale.  I even considered printing methods and how using vegetable based inks the packaging would be entirely eco friendly & recyclable.  The design is fun and interesting and encourages students to grown their own herbs, giving the packaging a second life.

3. How do you see student users of the UW allotment benefitting from your various design solutions on this project?
Given that the project relates to the allotment and allotment users I was keen to engage them by offering a second life to the packaging, allowing them to plant and grow their own herbs.  The e-resources were designed to be informative, engaging and look cool.  Overall I am happy with how all of the elements came together.  The 3d artefact was screen printed, so that I could print onto the card of my packaging, giving as close a representation of the 'final product' as possible.

Friday, 1 January 2016

GDES3003 QUICK REF

Here's a set of final concept design boards from students who've been working on the Centre for Alternative Technology's 'Zero Carbon Britain' communication pack live brief.

Students were asked to develop working concept solutions across media (posters, flyers and social media in the main) that helped put across two of the key areas within the Zero Carbon Britain strategy. Students could use colours, typefaces and visual treatments of their choice in their designs and were asked to allow for the text used on these to be easily amendable so they could be made to relate to other specific towns or cities in the UK for the use of action teams in these.

Listed in alphabetical order below [please click individual design boards to enlage them].

Megan Andrews



1. List 3 ‘key’ research references/findings that inspired your final design solutions and why these are important or significant.

Initial broad research began by looking into a range of organisations who’s aims and ambitions is to help the planet and is therefore at the forefront of the work they provide. These included Beyond Meat, Tristram Stuart, Tentree and Friends of the Earth, all of which inspired me to choose the two sectors and themes; food and diet – solutions and energy – ambition. This is because I had the aim of bringing climate change to the forefront of people’s minds, showing them the impacts of their everyday actions. 

Carrying out closer researching into food and diets, facts and statistics enabled me to see the dramatic contribution that different meats had on the amount of CO2 that is being produced and releasing the large amount of people that are not aware of the dangers that this could have. Through reliable sources I have created a poster comparing the CO2 emissions of meat consumed for both beef and chicken. Beef produces large amounts of CO2 compared to chicken and therefore I wanted to not only make people aware of this but to also show how cutting down or switching to chicken can have a dramatic improvement of the planet. 

I paired energy with the theme ambition as I wanted to highlight how switching to more renewable energy rather than fossil fuels can provide a brighter future. This is because of the growing concern of global warming and I wanted to make people consider the options of switching to renewable energy now rather than later. Although switching is a global challenge and one that everyone will have to take part in, I feel that it is good to show that every individual can make a difference. 

2. Why do you feel that your final designs for your CAT/ZCB project are effective ones?

Through visual graphic elements, I feel that my final designs are effective as they represent the two different sectors and themes chosen by showing the realisation of the impacts of CO2 and highlight how simple changes can make a huge difference. I feel that through visual graphics I have enabled all elements to be visually appealing and stand out to the desired audience. This is achieved through various elements such as information diagrams and illustrations supported by a relevant colour scheme. 

3. How do you feel that your final designs might affect the minds of the British public?


I feel that my final designs might affect the minds of the British public by visually showing them how their everyday actions are contributing to climate change and with a simple change in lifestyle and different decision making they can help stop this. 

Cam Bottfield



My 3 key research findings:

My 3 key research findings are "UKGBC", "Transition Worcester" and "Worcester News"

I feel these are important because they gave me great statistics about my topics, buildings and transport. I used these sources to gather the information for my designs. Worcester News was especially good because this gave me a lot of local information which helped me develop my poster so it was aimed more towards Worcester.

I think my final designs are effective because I have used an original idea of a blueprint, also use hand drawn artwork which makes it feel more authentic. I also feel that I have reached the target audience with my design, as I feel that its very broad so it hits both of the audiences. 


I feel that my design will effect the minds of the British public by, re informing people with an original design, also people like to see something a bit different because I feel this is more engaging. The public will see the flyer and feel differently about what they are doing and how much power they are actually using. 

Mike Crosby



List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

Zero Carbon Britain’s Making it Happen report – within their report they detail the position the environment is in now but also a positive future and how to achieve that future. I felt the report assisted in the design solutions as it made me evaluate and wonder the possibilities and how even inspiring small change will be beneficial to the environment.

Previous Students Work – reviewing the work of previous students at the University of Worcester gave a good example of clean presentation and execution. I found this significant as some early sketches were losing the message and getting too cluttered, so as development progressed, I tried to keep in mind not to over complicate it.

Other Organisations such as Friends of the Earth – through the investigation into other organisations design patterns were recognisable, such as GreenPeace consistently using the same font across posters. As such I wanted the two different sets of visuals, I create to be similar, also to further promote the “switch” call to action across both sectors.

2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?

I feel the final designs are effective as they both display a clear message to promote helping yourself and the environment. The energy design presents the fact that energy is wasted on standby devices, energy which you clearly would pay for, so you should “Switch it Off”. The transport design simply states that cycling is beneficiary not only to your own health but also to the environment through lesser emissions, so calls to “Switch to Two”.

3. How do you feel that your final designs might affect the minds of the British public?

I believe the designs promote achievable actions to the British public, actions which would aid the environment as well as the individual. “Win-Win” situations. I feel some people may turn their head at being told what to do, so it felt right to create designs around actions that blatantly benefit the individual. As such I feel the final designs will inform the minds of the British public, and hopefully embed the thought to not be wasteful, and to be active when possible - to make the choices they can and switch.

Beth Derbidge




Question 1.
For the research i was inspired by the findings of the information leaflets i found at CAT, not only did they help me gain knowledge and understanding about the Impact on the environment and renewable energy, they also helped me pick my two themes: Energy and Transport.

A book called "How to reduce carbon footprint" Helped inspire my designs for my Energy theme, the book shows many ways on how to reduce the use of energy by simple jobs around the house. The inspired me to have a "tip" section on mine design.I also liked the vector illustrations.

"cutting your car use" i really liked the front cover of this book, it shows cars polluting the roads with a cyclist cycling in fresh air.

Question 2:
I believe my final designs are effective because, by using visual communication and simple designs the message about my themes will come across easy to people.



Question 3:
I feel like the designs i chose are 'do-able' so people might think about changing the way they live. for instance by switching off single light can save up to £83 a year, people like to know how they can save money and it's so simple to turn a light off.


Karum Garcha



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

Greenpeace 'Tell Oreo to Drop the Palm Oil', this heavily inspired my deforestation poster and encouraged me choose it as a final topic as it's something that could do with more recognition. Lovers design studio's 'Plastic Ocean' campaign. The studio's lateral thinking was very inspiring and encouraged me to think outside the box. The documentary's we watched during the module lectures were also very inspiring. 

2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?

The tagline is very catchy and there's a common theme which ties all three posters together. The colour palettes are harmonious and eye-catching. The information succeeds in informing people about environmental issues and provide a solution. 

3. How do you feel that your final designs might affect the minds of the British public?

Hopefully they'll help them decide to make a change, and teach them more about these issues. 

Abbie Lowe



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

My first and foremost reference for my designs would be my experience that I had when visiting CAT as a younger girl - we made wind turbine in small groups. This gave me the idea to compare a small user built model to the actual thing in order to show the impact that it can have, both to the user and the planet. This became overcomplicated and so then I took a step back and took a more visual step, and this is where my final design idea came from. 
Another inspiration for this module is the beef consumption poster that we did in week 2. This proved to me that "less is more" within design. Therefore, I took this through to my final designs.

Similar reasoning as previous answer, I was very inspired by a previous students work. Georgi undertook the sustainable comms brief from Friends of The Earth. Their final designs were incredibly simple and very powerful. This is something in which I wanted to do with my own design and their work proved to me that someone 'at my level' and with my understanding can achieve. 

All in all, most of my inspiration was to keep my designs simple and effective. This is also shown in the Green Patriots Poster book which I looked into. It seemed to be a common theme within designing for a sustainable cause, I wanted to ensure this was seen in my own design. 

2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?

I feel that they are effective because they have a very simple context. There are a lot of things within that design that are small add ons to help engage people. Also, I feel as if my designs are compatible with various issues within sustainability, this was proven through the design set backs between my energy idea and transport idea - it translated perfectly to the new idea with the message staying the same but still as effective. This also created a theme within all six of my output designs. This could help the Centre for Alternative Technology's brand recognition and hopefully induce impact on people.

3. How do you feel that your final designs might affect the minds of the British public?


I feel that my designs might engage the public in a semi-new light, I am hoping to stump the public and after looking into my design more, realise the meaning. Hopefully the realisation is impactful enough in order to get the audience to do what they need to. I feel like this might work as I haven't said to make any big changes, I haven't said to make any small changes either. This then doesn't create any pressure on the audience and hopefully they can see this and make any changes, big or small. 

Max Mann



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

Throughout this project there were lots secondary and Primary research that lead to being very inspiring and important for the brief. The first bit of research that inspired me in my project was 'Before the Flood' documentary which follows Leonardo DiCaprio learning about the environment and the effect global warming is having on the planet. I found this really insight and it helped my understand of what I was designing and how I should go about designing a response appropriate to the brief.

The second bit of inspiring and important  research would be the 'Green Patriot Poster' book which is a book that 50 different designers were asked to design a poster that advertises the importance of global warming. Some designers chose a more lighter response to the brief with the idea of looking forward in the future. On the other hand, some designed posters on themes such as the ozone layer, rising see levels and political aspects to help get a strong message across. A few particular favourites include 'Global Warming' by Frederic Tacer and 'Problem Me, Solution Me' by Steve Le. Both of these posters have very different design styles but yet give off such a powerful message that encourage people to make a change.

The third bit of inspirational research was a book called 'Green Design' by Buzz Poole.  This book looks at different companies that are aware of their carbon usage and what they do to reduce that and promote re-usage of their products or turn their products packaging into something more. Lego is perfect example of this. Over the years they have reduced the size of the their products boxes and have recent released a set that is 100% made from plants rather than conventional casting brick in plastic. I Felt this was important to me to know what companies are aware of this. It is good to see what is being done currently and how other companies can adopt these habits and create something completely new.

2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?

I believe my designs to be effective because I have created a clear response to the brief in the form of two very different themes in a a style that you might not see very often for this sort of project. For the Buildings sector I have a set of designs that invites people to look and consume  to get information about how they can save energy in the home. The set of Transport Sector set of designs offer the same notion to consume and invite people to look at while promote the usage of a bike rather than a car and find other that bike in the area of Worcester. This can then be changed from city to city making the design here versatile depending on where it is advertised. 

3. How do you feel that your final designs might affect the minds of the British public?

As mention is the previous answer my designs invite the public to look at and consume the information that is given to them. The Transport Sector design has information and facts that promote the usage of a bike and how there are groups that people can join so they don't have to worry about doing something on there own. 

The Building Sector set of designs offers people smaller ways to save energy and money in their own house. Simple tricks such as switching things off at the wall instead of leaving devices on standby and taking shorter showers to save water wastage.

Overall I feel like my design help people become more aware of global warming and how they can help by doing just smaller things in their day to day life to make a big impact. 

Anna Miller



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

• In the ‘Raising ambitions’ report, there was a page under each topic called ‘postcards from the future’. These postcards spoke about how the world will have changed for the better by the actions taken now; what it is hoped the future will look like. For example, people eating less red meat and dairy products, healthier diets being developed, less junk food and fast food restaurants etc. For transport; more public transport available, more hybrid and electric vehicles on the road and less petrol-based cars. Reading through these postcards encouraged ideas for imagery to use on the posters. 

• Further research was carried out into individual zero carbon groups around the UK including; Transition Worcester, Zero Carbon Edinburgh, Zero Carbon Wedmore etc. Useful information was gained from this research. Edinburgh university provided inspiration for layout; they had a series of A4 posters, the imagery was in a square at the top of the page and the bottom third was for text and logos. 

• The other two groups (Wedmore and Worcester) provided ideas for imagery as they spoke about how as a community, they are making small changes. During week 8, client Paul Allen got back to the group with feedback on initial designs. He suggested more focus was placed on ‘people doing things’. This is where the Zero Carbon Wedmore and Transition Worcester groups became useful – they listed ways they were making small changes as a community, such as hosting gardening sessions where people can learn to plant and prune their own fruit trees to grow their own apples etc.

2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
My designs are effective because they are very straight forward and to the point. They each consist of two images, one on the left showing what we are currently doing and why it’s wrong, and the image on the right shows how to combat the image on the left – what we can do to make a change and reduce our input to global warming.

I have used colour to emphasise the wrong and right – the images on the left are duller, and the images on the right are much brighter to show the difference between the positive and negative images. Furthermore, I have included a tick or a cross in the top corner of each image to make it obvious.

3. How do you feel that your final designs might affect the minds of the British public?
I’d like to think my designs provide useful suggestions on how small changes can be made to people’s lives, whilst having a positive impact on the environment.
Rather than drastically changing the way they live, e.g. buying a new Tesla to replace a petrol-based car they currently own (which is an unrealistic target for most people at the moment) – they can take more public transport instead. 


Moreover, rather than becoming a vegan and cutting out all dairy and meat from their diets, they can either cut down on these products, or just support locally grown produce instead of buying from supermarkets. The food sold here will be less fresh and have higher transport mileage, counting towards greenhouse gas emissions.

Ross Morgan



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

The CAT Trip - First hand research became invaluable, and allowed us to talk to John, the CATS existing graphic designer. By doing so knowledge was obtained about the methods behind the existing assets, by gathering this data and reflecting on it allowed me to make necessary and meaningful changes. 

Patriot Posters - Looking over a series of other posters from various designers opened my eyes up to the utilisation of simplicity, this was a turning point in my project and made me think more heavily about implementing the same attribute. 

Before for Flood Film - The documentary opened my eyes up to the effects of climate change and the scale of the problem that engulfs the world today, before this I had a very vague understanding of what climate change actually was.

2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?

They harness simplicity and consistency and confidently display that they belong to a pair. They aren't complicated and would retain familiarity across whatever platform they are used on, despite these positive attributes they also deliver a clear and concise message. 

3. How do you feel that your final designs might affect the minds of the British public?


The designs have versatility that allow them to be transcended across various platforms and sizes, through doing they speak to a large volume of people, they apply to the masses. They also display the negative and positive effects of climate change through the means of imagery and colour palette. 

Antonia Simmonds



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

- the main stem from my enthusiasm for my design process came from the Leonardo DiCaprio documentary Before the flood, this is because there was so many issues raised, inseminated with areas the all had feasible and understandable solutions the all of this can do, it meant people weren't just telling others to be better and save our planet, they were saying why and how which goes a lot more depth into how I think people will view this movement now. 

- the second reference was a design book given by Andy for us to look through, called Green patriot posters... This had many poster designs orientating around sustainability and making a planet more environmentally friendly. It covered all kinds of angles from scaring audiences in to feeling like it is life or death, they have to change now otherwise the world will end...to enlightening / showing them what positive futures could be etc, but the iconic and minimalist styles that allowed for the viewers own personal interpretation meant that these posters were so refined but so cleverly made that there were not overcrowded or busy filled with all kinds of information points that you feel you must putting to be able to get across to new audiences what it is they need to be doing. 

-  Finally I think my final reference would be the visual imagery that formed in my mind when going around CAT and listening to the Guides... Physically seeing the solutions and what we can do to help started drawing elements of design in my mind when looking at things like the Rich woodland, wind turbines and solar panels etc. This was significant because this was what I was orientating my poster around and it helped me to generate my initial ideas through seeing and being amongst it all. 

2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I feel these designs are effective because of their simplistic, iconic art style accompanied with bold bright colours allowing all elements to reach out/pop to the audience. It also entices people due to the concept, the chance/ risk factor that the poster is about... Making the audience feel intrigued and want to look into what the background is behind this poster, and hopefully think about the two outcomes this poster displays as to our planets future.

3. How do you feel that your final designs might affect the minds of the British public?

My idea was that it will entice them with the "Game" theme, but as soon as they look into the design elements they'd see that it's supposed to look like we are playing with our planet, and that we only have two outcomes, but each has solution! So I'm hoping it'll make them think more about doing more and helping move our planet towards the solution and a better future rather than leaving it to chance and most likely ending up in the worst.

Kelly Smith



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

Our group trip to CAT made a big difference to my confidence with the project; it enabled me to get a better feel of what their ZCB aims are and what the centre itself is like. 
'A lazy girl's guide to green living', a book by Anita Naik, really helped me to narrow down my ideas and choose the sectors I would most enjoy working with. The book was straight to the point using a bullet point system and it was organised in topics such as 'transport' and 'food'. 

Having our questions answered by client Paul during a skype call as well as a general chat involving his opinions was really useful, he mentioned many different things which inspired my final designs such as being fond of hand drawn illustrations. 

2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?

My designs can relate to everyone as long as they eat food and use an oven hob... I wanted to base my ideas on changes that everyone could make to work towards a positive future; they are relatively small changes and could make a huge difference if everyone made the effort to make them. I generally aimed my designs at teenagers and young adults, who essentially will be the people that shape our future. I believe my designs will work with all other age groups too, though.

3. How do you feel that your final designs might affect the minds of the British public?


I hope that my designs would make people think 'ah it's not so difficult after all'... I think we see too many posters which aim to make us think it's just not possible to make such a huge change in a small amount of time, but we don't see enough about making small changes bit by bit and how it can all add up to make a difference.

Ben Topp



Key Research Findings

- The government statistics that show how transport is effecting the environment. These were interesting and engaging and helped me out when producing the final flyer pieces.

- Research into campaigns, this taught me how to present certain information and how other companies present themselves.

- Infographic pictures for flyer helped me as they fuelled my designs.

Why are they effective?

- My designs are effective as they provoke thought and inform you on our climate. 

British Public


- My flyer targets the residents of Worcester directly so they feel a connection with the designs. However the idea was to provoke thought.

Nick Wellfair



1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.

I feel that my research into biofuel and Offseting carbon emission played a large part in my transport design as i feel that whilst we are making strides into production of biofuel I feel like offseting emmission into the production of biofuel could be a collaborative success.

moreover, my second design i felt the research into how much energy is used to produce a single cup of tea was not only fascinating but it definitly made me think how often i make such a small mistake but can have a significant impact, 

2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?

I feel my transport poster is effective as it provides a cause for a charitable donation allowing people to try and preserve the nature of their planet and have a more ecologically sustainable aviation industry.

My tea poster strips back any unnecessary information and is straight to the point. Global warming is not my cup of tea was a snippet people know and love to describe a dislike and the overfill/overcome to reference how we shouldnt be mindlessly overfilling the kettle.

3. How do you feel that your final designs might affect the minds of the British public?


Id like to think my designs would firstly inspire people to help build upon a more ecologically sustainable aeronautical future and potentially make people think twice before they use maximise the quantity the kettle can have for a single cup of tea. Ultimately i would like people to be more mindful of their energy usage and be more supportive of biomass fuel production.