Here's a set of final concept design boards from students who've been working on the Centre for Alternative Technology's 'Zero Carbon Britain' communication pack live brief.
Students were asked to develop working concept solutions across media (posters, flyers and social media in the main) that helped put across two of the key areas within the Zero Carbon Britain strategy. Students could use colours, typefaces and visual treatments of their choice in their designs and were asked to allow for the text used on these to be easily amendable so they could be made to relate to other specific towns or cities in the UK for the use of action teams in these.
Listed in alphabetical order below [please click individual design boards to enlage them].
Megan Andrews
1. List 3 ‘key’ research references/findings that inspired your final design solutions and why these are important or significant.
Initial broad research began by looking into a range of organisations who’s aims and ambitions is to help the planet and is therefore at the forefront of the work they provide. These included Beyond Meat, Tristram Stuart, Tentree and Friends of the Earth, all of which inspired me to choose the two sectors and themes; food and diet – solutions and energy – ambition. This is because I had the aim of bringing climate change to the forefront of people’s minds, showing them the impacts of their everyday actions.
Carrying out closer researching into food and diets, facts and statistics enabled me to see the dramatic contribution that different meats had on the amount of CO2 that is being produced and releasing the large amount of people that are not aware of the dangers that this could have. Through reliable sources I have created a poster comparing the CO2 emissions of meat consumed for both beef and chicken. Beef produces large amounts of CO2 compared to chicken and therefore I wanted to not only make people aware of this but to also show how cutting down or switching to chicken can have a dramatic improvement of the planet.
I paired energy with the theme ambition as I wanted to highlight how switching to more renewable energy rather than fossil fuels can provide a brighter future. This is because of the growing concern of global warming and I wanted to make people consider the options of switching to renewable energy now rather than later. Although switching is a global challenge and one that everyone will have to take part in, I feel that it is good to show that every individual can make a difference.
2. Why do you feel that your final designs for your CAT/ZCB project are effective ones?
Through visual graphic elements, I feel that my final designs are effective as they represent the two different sectors and themes chosen by showing the realisation of the impacts of CO2 and highlight how simple changes can make a huge difference. I feel that through visual graphics I have enabled all elements to be visually appealing and stand out to the desired audience. This is achieved through various elements such as information diagrams and illustrations supported by a relevant colour scheme.
3. How do you feel that your final designs might affect the minds of the British public?
I feel that my final designs might affect the minds of the British public by visually showing them how their everyday actions are contributing to climate change and with a simple change in lifestyle and different decision making they can help stop this.
Cam Bottfield
My 3 key research findings:
My 3 key research findings are "UKGBC", "Transition Worcester" and "Worcester News"
I feel these are important because they gave me great statistics about my topics, buildings and transport. I used these sources to gather the information for my designs. Worcester News was especially good because this gave me a lot of local information which helped me develop my poster so it was aimed more towards Worcester.
I think my final designs are effective because I have used an original idea of a blueprint, also use hand drawn artwork which makes it feel more authentic. I also feel that I have reached the target audience with my design, as I feel that its very broad so it hits both of the audiences.
I feel that my design will effect the minds of the British public by, re informing people with an original design, also people like to see something a bit different because I feel this is more engaging. The public will see the flyer and feel differently about what they are doing and how much power they are actually using.
Mike Crosby
List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
Zero Carbon Britain’s Making it Happen report – within their report they detail the position the environment is in now but also a positive future and how to achieve that future. I felt the report assisted in the design solutions as it made me evaluate and wonder the possibilities and how even inspiring small change will be beneficial to the environment.
Previous Students Work – reviewing the work of previous students at the University of Worcester gave a good example of clean presentation and execution. I found this significant as some early sketches were losing the message and getting too cluttered, so as development progressed, I tried to keep in mind not to over complicate it.
Other Organisations such as Friends of the Earth – through the investigation into other organisations design patterns were recognisable, such as GreenPeace consistently using the same font across posters. As such I wanted the two different sets of visuals, I create to be similar, also to further promote the “switch” call to action across both sectors.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I feel the final designs are effective as they both display a clear message to promote helping yourself and the environment. The energy design presents the fact that energy is wasted on standby devices, energy which you clearly would pay for, so you should “Switch it Off”. The transport design simply states that cycling is beneficiary not only to your own health but also to the environment through lesser emissions, so calls to “Switch to Two”.
3. How do you feel that your final designs might affect the minds of the British public?
I believe the designs promote achievable actions to the British public, actions which would aid the environment as well as the individual. “Win-Win” situations. I feel some people may turn their head at being told what to do, so it felt right to create designs around actions that blatantly benefit the individual. As such I feel the final designs will inform the minds of the British public, and hopefully embed the thought to not be wasteful, and to be active when possible - to make the choices they can and switch.
Beth Derbidge
Question 1.
For the research i was inspired by the findings of the information leaflets i found at CAT, not only did they help me gain knowledge and understanding about the Impact on the environment and renewable energy, they also helped me pick my two themes: Energy and Transport.
A book called "How to reduce carbon footprint" Helped inspire my designs for my Energy theme, the book shows many ways on how to reduce the use of energy by simple jobs around the house. The inspired me to have a "tip" section on mine design.I also liked the vector illustrations.
"cutting your car use" i really liked the front cover of this book, it shows cars polluting the roads with a cyclist cycling in fresh air.
Question 2:
I believe my final designs are effective because, by using visual communication and simple designs the message about my themes will come across easy to people.
Question 3:
I feel like the designs i chose are 'do-able' so people might think about changing the way they live. for instance by switching off single light can save up to £83 a year, people like to know how they can save money and it's so simple to turn a light off.
Karum Garcha
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
Greenpeace 'Tell Oreo to Drop the Palm Oil', this heavily inspired my deforestation poster and encouraged me choose it as a final topic as it's something that could do with more recognition. Lovers design studio's 'Plastic Ocean' campaign. The studio's lateral thinking was very inspiring and encouraged me to think outside the box. The documentary's we watched during the module lectures were also very inspiring.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
The tagline is very catchy and there's a common theme which ties all three posters together. The colour palettes are harmonious and eye-catching. The information succeeds in informing people about environmental issues and provide a solution.
3. How do you feel that your final designs might affect the minds of the British public?
Hopefully they'll help them decide to make a change, and teach them more about these issues.
Abbie Lowe
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
My first and foremost reference for my designs would be my experience that I had when visiting CAT as a younger girl - we made wind turbine in small groups. This gave me the idea to compare a small user built model to the actual thing in order to show the impact that it can have, both to the user and the planet. This became overcomplicated and so then I took a step back and took a more visual step, and this is where my final design idea came from.
Another inspiration for this module is the beef consumption poster that we did in week 2. This proved to me that "less is more" within design. Therefore, I took this through to my final designs.
Similar reasoning as previous answer, I was very inspired by a previous students work. Georgi undertook the sustainable comms brief from Friends of The Earth. Their final designs were incredibly simple and very powerful. This is something in which I wanted to do with my own design and their work proved to me that someone 'at my level' and with my understanding can achieve.
All in all, most of my inspiration was to keep my designs simple and effective. This is also shown in the Green Patriots Poster book which I looked into. It seemed to be a common theme within designing for a sustainable cause, I wanted to ensure this was seen in my own design.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I feel that they are effective because they have a very simple context. There are a lot of things within that design that are small add ons to help engage people. Also, I feel as if my designs are compatible with various issues within sustainability, this was proven through the design set backs between my energy idea and transport idea - it translated perfectly to the new idea with the message staying the same but still as effective. This also created a theme within all six of my output designs. This could help the Centre for Alternative Technology's brand recognition and hopefully induce impact on people.
3. How do you feel that your final designs might affect the minds of the British public?
I feel that my designs might engage the public in a semi-new light, I am hoping to stump the public and after looking into my design more, realise the meaning. Hopefully the realisation is impactful enough in order to get the audience to do what they need to. I feel like this might work as I haven't said to make any big changes, I haven't said to make any small changes either. This then doesn't create any pressure on the audience and hopefully they can see this and make any changes, big or small.
Max Mann
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
Throughout this project there were lots secondary and Primary research that lead to being very inspiring and important for the brief. The first bit of research that inspired me in my project was 'Before the Flood' documentary which follows Leonardo DiCaprio learning about the environment and the effect global warming is having on the planet. I found this really insight and it helped my understand of what I was designing and how I should go about designing a response appropriate to the brief.
The second bit of inspiring and important research would be the 'Green Patriot Poster' book which is a book that 50 different designers were asked to design a poster that advertises the importance of global warming. Some designers chose a more lighter response to the brief with the idea of looking forward in the future. On the other hand, some designed posters on themes such as the ozone layer, rising see levels and political aspects to help get a strong message across. A few particular favourites include 'Global Warming' by Frederic Tacer and 'Problem Me, Solution Me' by Steve Le. Both of these posters have very different design styles but yet give off such a powerful message that encourage people to make a change.
The third bit of inspirational research was a book called 'Green Design' by Buzz Poole. This book looks at different companies that are aware of their carbon usage and what they do to reduce that and promote re-usage of their products or turn their products packaging into something more. Lego is perfect example of this. Over the years they have reduced the size of the their products boxes and have recent released a set that is 100% made from plants rather than conventional casting brick in plastic. I Felt this was important to me to know what companies are aware of this. It is good to see what is being done currently and how other companies can adopt these habits and create something completely new.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I believe my designs to be effective because I have created a clear response to the brief in the form of two very different themes in a a style that you might not see very often for this sort of project. For the Buildings sector I have a set of designs that invites people to look and consume to get information about how they can save energy in the home. The set of Transport Sector set of designs offer the same notion to consume and invite people to look at while promote the usage of a bike rather than a car and find other that bike in the area of Worcester. This can then be changed from city to city making the design here versatile depending on where it is advertised.
3. How do you feel that your final designs might affect the minds of the British public?
As mention is the previous answer my designs invite the public to look at and consume the information that is given to them. The Transport Sector design has information and facts that promote the usage of a bike and how there are groups that people can join so they don't have to worry about doing something on there own.
The Building Sector set of designs offers people smaller ways to save energy and money in their own house. Simple tricks such as switching things off at the wall instead of leaving devices on standby and taking shorter showers to save water wastage.
Overall I feel like my design help people become more aware of global warming and how they can help by doing just smaller things in their day to day life to make a big impact.
Anna Miller
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
• In the ‘Raising ambitions’ report, there was a page under each topic called ‘postcards from the future’. These postcards spoke about how the world will have changed for the better by the actions taken now; what it is hoped the future will look like. For example, people eating less red meat and dairy products, healthier diets being developed, less junk food and fast food restaurants etc. For transport; more public transport available, more hybrid and electric vehicles on the road and less petrol-based cars. Reading through these postcards encouraged ideas for imagery to use on the posters.
• Further research was carried out into individual zero carbon groups around the UK including; Transition Worcester, Zero Carbon Edinburgh, Zero Carbon Wedmore etc. Useful information was gained from this research. Edinburgh university provided inspiration for layout; they had a series of A4 posters, the imagery was in a square at the top of the page and the bottom third was for text and logos.
• The other two groups (Wedmore and Worcester) provided ideas for imagery as they spoke about how as a community, they are making small changes. During week 8, client Paul Allen got back to the group with feedback on initial designs. He suggested more focus was placed on ‘people doing things’. This is where the Zero Carbon Wedmore and Transition Worcester groups became useful – they listed ways they were making small changes as a community, such as hosting gardening sessions where people can learn to plant and prune their own fruit trees to grow their own apples etc.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
My designs are effective because they are very straight forward and to the point. They each consist of two images, one on the left showing what we are currently doing and why it’s wrong, and the image on the right shows how to combat the image on the left – what we can do to make a change and reduce our input to global warming.
I have used colour to emphasise the wrong and right – the images on the left are duller, and the images on the right are much brighter to show the difference between the positive and negative images. Furthermore, I have included a tick or a cross in the top corner of each image to make it obvious.
3. How do you feel that your final designs might affect the minds of the British public?
I’d like to think my designs provide useful suggestions on how small changes can be made to people’s lives, whilst having a positive impact on the environment.
Rather than drastically changing the way they live, e.g. buying a new Tesla to replace a petrol-based car they currently own (which is an unrealistic target for most people at the moment) – they can take more public transport instead.
Moreover, rather than becoming a vegan and cutting out all dairy and meat from their diets, they can either cut down on these products, or just support locally grown produce instead of buying from supermarkets. The food sold here will be less fresh and have higher transport mileage, counting towards greenhouse gas emissions.
Ross Morgan
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
The CAT Trip - First hand research became invaluable, and allowed us to talk to John, the CATS existing graphic designer. By doing so knowledge was obtained about the methods behind the existing assets, by gathering this data and reflecting on it allowed me to make necessary and meaningful changes.
Patriot Posters - Looking over a series of other posters from various designers opened my eyes up to the utilisation of simplicity, this was a turning point in my project and made me think more heavily about implementing the same attribute.
Before for Flood Film - The documentary opened my eyes up to the effects of climate change and the scale of the problem that engulfs the world today, before this I had a very vague understanding of what climate change actually was.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
They harness simplicity and consistency and confidently display that they belong to a pair. They aren't complicated and would retain familiarity across whatever platform they are used on, despite these positive attributes they also deliver a clear and concise message.
3. How do you feel that your final designs might affect the minds of the British public?
The designs have versatility that allow them to be transcended across various platforms and sizes, through doing they speak to a large volume of people, they apply to the masses. They also display the negative and positive effects of climate change through the means of imagery and colour palette.
Antonia Simmonds
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
- the main stem from my enthusiasm for my design process came from the Leonardo DiCaprio documentary Before the flood, this is because there was so many issues raised, inseminated with areas the all had feasible and understandable solutions the all of this can do, it meant people weren't just telling others to be better and save our planet, they were saying why and how which goes a lot more depth into how I think people will view this movement now.
- the second reference was a design book given by Andy for us to look through, called Green patriot posters... This had many poster designs orientating around sustainability and making a planet more environmentally friendly. It covered all kinds of angles from scaring audiences in to feeling like it is life or death, they have to change now otherwise the world will end...to enlightening / showing them what positive futures could be etc, but the iconic and minimalist styles that allowed for the viewers own personal interpretation meant that these posters were so refined but so cleverly made that there were not overcrowded or busy filled with all kinds of information points that you feel you must putting to be able to get across to new audiences what it is they need to be doing.
- Finally I think my final reference would be the visual imagery that formed in my mind when going around CAT and listening to the Guides... Physically seeing the solutions and what we can do to help started drawing elements of design in my mind when looking at things like the Rich woodland, wind turbines and solar panels etc. This was significant because this was what I was orientating my poster around and it helped me to generate my initial ideas through seeing and being amongst it all.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I feel these designs are effective because of their simplistic, iconic art style accompanied with bold bright colours allowing all elements to reach out/pop to the audience. It also entices people due to the concept, the chance/ risk factor that the poster is about... Making the audience feel intrigued and want to look into what the background is behind this poster, and hopefully think about the two outcomes this poster displays as to our planets future.
3. How do you feel that your final designs might affect the minds of the British public?
My idea was that it will entice them with the "Game" theme, but as soon as they look into the design elements they'd see that it's supposed to look like we are playing with our planet, and that we only have two outcomes, but each has solution! So I'm hoping it'll make them think more about doing more and helping move our planet towards the solution and a better future rather than leaving it to chance and most likely ending up in the worst.
Kelly Smith
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
Our group trip to CAT made a big difference to my confidence with the project; it enabled me to get a better feel of what their ZCB aims are and what the centre itself is like.
'A lazy girl's guide to green living', a book by Anita Naik, really helped me to narrow down my ideas and choose the sectors I would most enjoy working with. The book was straight to the point using a bullet point system and it was organised in topics such as 'transport' and 'food'.
Having our questions answered by client Paul during a skype call as well as a general chat involving his opinions was really useful, he mentioned many different things which inspired my final designs such as being fond of hand drawn illustrations.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
My designs can relate to everyone as long as they eat food and use an oven hob... I wanted to base my ideas on changes that everyone could make to work towards a positive future; they are relatively small changes and could make a huge difference if everyone made the effort to make them. I generally aimed my designs at teenagers and young adults, who essentially will be the people that shape our future. I believe my designs will work with all other age groups too, though.
3. How do you feel that your final designs might affect the minds of the British public?
I hope that my designs would make people think 'ah it's not so difficult after all'... I think we see too many posters which aim to make us think it's just not possible to make such a huge change in a small amount of time, but we don't see enough about making small changes bit by bit and how it can all add up to make a difference.
Ben Topp
Key Research Findings
- The government statistics that show how transport is effecting the environment. These were interesting and engaging and helped me out when producing the final flyer pieces.
- Research into campaigns, this taught me how to present certain information and how other companies present themselves.
- Infographic pictures for flyer helped me as they fuelled my designs.
Why are they effective?
- My designs are effective as they provoke thought and inform you on our climate.
British Public
- My flyer targets the residents of Worcester directly so they feel a connection with the designs. However the idea was to provoke thought.
Nick Wellfair
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
I feel that my research into biofuel and Offseting carbon emission played a large part in my transport design as i feel that whilst we are making strides into production of biofuel I feel like offseting emmission into the production of biofuel could be a collaborative success.
moreover, my second design i felt the research into how much energy is used to produce a single cup of tea was not only fascinating but it definitly made me think how often i make such a small mistake but can have a significant impact,
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I feel my transport poster is effective as it provides a cause for a charitable donation allowing people to try and preserve the nature of their planet and have a more ecologically sustainable aviation industry.
My tea poster strips back any unnecessary information and is straight to the point. Global warming is not my cup of tea was a snippet people know and love to describe a dislike and the overfill/overcome to reference how we shouldnt be mindlessly overfilling the kettle.
3. How do you feel that your final designs might affect the minds of the British public?
Id like to think my designs would firstly inspire people to help build upon a more ecologically sustainable aeronautical future and potentially make people think twice before they use maximise the quantity the kettle can have for a single cup of tea. Ultimately i would like people to be more mindful of their energy usage and be more supportive of biomass fuel production.
Students were asked to develop working concept solutions across media (posters, flyers and social media in the main) that helped put across two of the key areas within the Zero Carbon Britain strategy. Students could use colours, typefaces and visual treatments of their choice in their designs and were asked to allow for the text used on these to be easily amendable so they could be made to relate to other specific towns or cities in the UK for the use of action teams in these.
Listed in alphabetical order below [please click individual design boards to enlage them].
Megan Andrews
1. List 3 ‘key’ research references/findings that inspired your final design solutions and why these are important or significant.
Initial broad research began by looking into a range of organisations who’s aims and ambitions is to help the planet and is therefore at the forefront of the work they provide. These included Beyond Meat, Tristram Stuart, Tentree and Friends of the Earth, all of which inspired me to choose the two sectors and themes; food and diet – solutions and energy – ambition. This is because I had the aim of bringing climate change to the forefront of people’s minds, showing them the impacts of their everyday actions.
Carrying out closer researching into food and diets, facts and statistics enabled me to see the dramatic contribution that different meats had on the amount of CO2 that is being produced and releasing the large amount of people that are not aware of the dangers that this could have. Through reliable sources I have created a poster comparing the CO2 emissions of meat consumed for both beef and chicken. Beef produces large amounts of CO2 compared to chicken and therefore I wanted to not only make people aware of this but to also show how cutting down or switching to chicken can have a dramatic improvement of the planet.
I paired energy with the theme ambition as I wanted to highlight how switching to more renewable energy rather than fossil fuels can provide a brighter future. This is because of the growing concern of global warming and I wanted to make people consider the options of switching to renewable energy now rather than later. Although switching is a global challenge and one that everyone will have to take part in, I feel that it is good to show that every individual can make a difference.
2. Why do you feel that your final designs for your CAT/ZCB project are effective ones?
Through visual graphic elements, I feel that my final designs are effective as they represent the two different sectors and themes chosen by showing the realisation of the impacts of CO2 and highlight how simple changes can make a huge difference. I feel that through visual graphics I have enabled all elements to be visually appealing and stand out to the desired audience. This is achieved through various elements such as information diagrams and illustrations supported by a relevant colour scheme.
3. How do you feel that your final designs might affect the minds of the British public?
I feel that my final designs might affect the minds of the British public by visually showing them how their everyday actions are contributing to climate change and with a simple change in lifestyle and different decision making they can help stop this.
Cam Bottfield
My 3 key research findings:
My 3 key research findings are "UKGBC", "Transition Worcester" and "Worcester News"
I feel these are important because they gave me great statistics about my topics, buildings and transport. I used these sources to gather the information for my designs. Worcester News was especially good because this gave me a lot of local information which helped me develop my poster so it was aimed more towards Worcester.
I think my final designs are effective because I have used an original idea of a blueprint, also use hand drawn artwork which makes it feel more authentic. I also feel that I have reached the target audience with my design, as I feel that its very broad so it hits both of the audiences.
I feel that my design will effect the minds of the British public by, re informing people with an original design, also people like to see something a bit different because I feel this is more engaging. The public will see the flyer and feel differently about what they are doing and how much power they are actually using.
Mike Crosby
List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
Zero Carbon Britain’s Making it Happen report – within their report they detail the position the environment is in now but also a positive future and how to achieve that future. I felt the report assisted in the design solutions as it made me evaluate and wonder the possibilities and how even inspiring small change will be beneficial to the environment.
Previous Students Work – reviewing the work of previous students at the University of Worcester gave a good example of clean presentation and execution. I found this significant as some early sketches were losing the message and getting too cluttered, so as development progressed, I tried to keep in mind not to over complicate it.
Other Organisations such as Friends of the Earth – through the investigation into other organisations design patterns were recognisable, such as GreenPeace consistently using the same font across posters. As such I wanted the two different sets of visuals, I create to be similar, also to further promote the “switch” call to action across both sectors.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I feel the final designs are effective as they both display a clear message to promote helping yourself and the environment. The energy design presents the fact that energy is wasted on standby devices, energy which you clearly would pay for, so you should “Switch it Off”. The transport design simply states that cycling is beneficiary not only to your own health but also to the environment through lesser emissions, so calls to “Switch to Two”.
3. How do you feel that your final designs might affect the minds of the British public?
I believe the designs promote achievable actions to the British public, actions which would aid the environment as well as the individual. “Win-Win” situations. I feel some people may turn their head at being told what to do, so it felt right to create designs around actions that blatantly benefit the individual. As such I feel the final designs will inform the minds of the British public, and hopefully embed the thought to not be wasteful, and to be active when possible - to make the choices they can and switch.
Beth Derbidge
Question 1.
For the research i was inspired by the findings of the information leaflets i found at CAT, not only did they help me gain knowledge and understanding about the Impact on the environment and renewable energy, they also helped me pick my two themes: Energy and Transport.
A book called "How to reduce carbon footprint" Helped inspire my designs for my Energy theme, the book shows many ways on how to reduce the use of energy by simple jobs around the house. The inspired me to have a "tip" section on mine design.I also liked the vector illustrations.
"cutting your car use" i really liked the front cover of this book, it shows cars polluting the roads with a cyclist cycling in fresh air.
Question 2:
I believe my final designs are effective because, by using visual communication and simple designs the message about my themes will come across easy to people.
Question 3:
I feel like the designs i chose are 'do-able' so people might think about changing the way they live. for instance by switching off single light can save up to £83 a year, people like to know how they can save money and it's so simple to turn a light off.
Karum Garcha
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
Greenpeace 'Tell Oreo to Drop the Palm Oil', this heavily inspired my deforestation poster and encouraged me choose it as a final topic as it's something that could do with more recognition. Lovers design studio's 'Plastic Ocean' campaign. The studio's lateral thinking was very inspiring and encouraged me to think outside the box. The documentary's we watched during the module lectures were also very inspiring.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
The tagline is very catchy and there's a common theme which ties all three posters together. The colour palettes are harmonious and eye-catching. The information succeeds in informing people about environmental issues and provide a solution.
3. How do you feel that your final designs might affect the minds of the British public?
Hopefully they'll help them decide to make a change, and teach them more about these issues.
Abbie Lowe
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
My first and foremost reference for my designs would be my experience that I had when visiting CAT as a younger girl - we made wind turbine in small groups. This gave me the idea to compare a small user built model to the actual thing in order to show the impact that it can have, both to the user and the planet. This became overcomplicated and so then I took a step back and took a more visual step, and this is where my final design idea came from.
Another inspiration for this module is the beef consumption poster that we did in week 2. This proved to me that "less is more" within design. Therefore, I took this through to my final designs.
Similar reasoning as previous answer, I was very inspired by a previous students work. Georgi undertook the sustainable comms brief from Friends of The Earth. Their final designs were incredibly simple and very powerful. This is something in which I wanted to do with my own design and their work proved to me that someone 'at my level' and with my understanding can achieve.
All in all, most of my inspiration was to keep my designs simple and effective. This is also shown in the Green Patriots Poster book which I looked into. It seemed to be a common theme within designing for a sustainable cause, I wanted to ensure this was seen in my own design.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I feel that they are effective because they have a very simple context. There are a lot of things within that design that are small add ons to help engage people. Also, I feel as if my designs are compatible with various issues within sustainability, this was proven through the design set backs between my energy idea and transport idea - it translated perfectly to the new idea with the message staying the same but still as effective. This also created a theme within all six of my output designs. This could help the Centre for Alternative Technology's brand recognition and hopefully induce impact on people.
3. How do you feel that your final designs might affect the minds of the British public?
I feel that my designs might engage the public in a semi-new light, I am hoping to stump the public and after looking into my design more, realise the meaning. Hopefully the realisation is impactful enough in order to get the audience to do what they need to. I feel like this might work as I haven't said to make any big changes, I haven't said to make any small changes either. This then doesn't create any pressure on the audience and hopefully they can see this and make any changes, big or small.
Max Mann
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
Throughout this project there were lots secondary and Primary research that lead to being very inspiring and important for the brief. The first bit of research that inspired me in my project was 'Before the Flood' documentary which follows Leonardo DiCaprio learning about the environment and the effect global warming is having on the planet. I found this really insight and it helped my understand of what I was designing and how I should go about designing a response appropriate to the brief.
The second bit of inspiring and important research would be the 'Green Patriot Poster' book which is a book that 50 different designers were asked to design a poster that advertises the importance of global warming. Some designers chose a more lighter response to the brief with the idea of looking forward in the future. On the other hand, some designed posters on themes such as the ozone layer, rising see levels and political aspects to help get a strong message across. A few particular favourites include 'Global Warming' by Frederic Tacer and 'Problem Me, Solution Me' by Steve Le. Both of these posters have very different design styles but yet give off such a powerful message that encourage people to make a change.
The third bit of inspirational research was a book called 'Green Design' by Buzz Poole. This book looks at different companies that are aware of their carbon usage and what they do to reduce that and promote re-usage of their products or turn their products packaging into something more. Lego is perfect example of this. Over the years they have reduced the size of the their products boxes and have recent released a set that is 100% made from plants rather than conventional casting brick in plastic. I Felt this was important to me to know what companies are aware of this. It is good to see what is being done currently and how other companies can adopt these habits and create something completely new.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I believe my designs to be effective because I have created a clear response to the brief in the form of two very different themes in a a style that you might not see very often for this sort of project. For the Buildings sector I have a set of designs that invites people to look and consume to get information about how they can save energy in the home. The set of Transport Sector set of designs offer the same notion to consume and invite people to look at while promote the usage of a bike rather than a car and find other that bike in the area of Worcester. This can then be changed from city to city making the design here versatile depending on where it is advertised.
3. How do you feel that your final designs might affect the minds of the British public?
As mention is the previous answer my designs invite the public to look at and consume the information that is given to them. The Transport Sector design has information and facts that promote the usage of a bike and how there are groups that people can join so they don't have to worry about doing something on there own.
The Building Sector set of designs offers people smaller ways to save energy and money in their own house. Simple tricks such as switching things off at the wall instead of leaving devices on standby and taking shorter showers to save water wastage.
Overall I feel like my design help people become more aware of global warming and how they can help by doing just smaller things in their day to day life to make a big impact.
Anna Miller
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
• In the ‘Raising ambitions’ report, there was a page under each topic called ‘postcards from the future’. These postcards spoke about how the world will have changed for the better by the actions taken now; what it is hoped the future will look like. For example, people eating less red meat and dairy products, healthier diets being developed, less junk food and fast food restaurants etc. For transport; more public transport available, more hybrid and electric vehicles on the road and less petrol-based cars. Reading through these postcards encouraged ideas for imagery to use on the posters.
• Further research was carried out into individual zero carbon groups around the UK including; Transition Worcester, Zero Carbon Edinburgh, Zero Carbon Wedmore etc. Useful information was gained from this research. Edinburgh university provided inspiration for layout; they had a series of A4 posters, the imagery was in a square at the top of the page and the bottom third was for text and logos.
• The other two groups (Wedmore and Worcester) provided ideas for imagery as they spoke about how as a community, they are making small changes. During week 8, client Paul Allen got back to the group with feedback on initial designs. He suggested more focus was placed on ‘people doing things’. This is where the Zero Carbon Wedmore and Transition Worcester groups became useful – they listed ways they were making small changes as a community, such as hosting gardening sessions where people can learn to plant and prune their own fruit trees to grow their own apples etc.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
My designs are effective because they are very straight forward and to the point. They each consist of two images, one on the left showing what we are currently doing and why it’s wrong, and the image on the right shows how to combat the image on the left – what we can do to make a change and reduce our input to global warming.
I have used colour to emphasise the wrong and right – the images on the left are duller, and the images on the right are much brighter to show the difference between the positive and negative images. Furthermore, I have included a tick or a cross in the top corner of each image to make it obvious.
3. How do you feel that your final designs might affect the minds of the British public?
I’d like to think my designs provide useful suggestions on how small changes can be made to people’s lives, whilst having a positive impact on the environment.
Rather than drastically changing the way they live, e.g. buying a new Tesla to replace a petrol-based car they currently own (which is an unrealistic target for most people at the moment) – they can take more public transport instead.
Moreover, rather than becoming a vegan and cutting out all dairy and meat from their diets, they can either cut down on these products, or just support locally grown produce instead of buying from supermarkets. The food sold here will be less fresh and have higher transport mileage, counting towards greenhouse gas emissions.
Ross Morgan
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
The CAT Trip - First hand research became invaluable, and allowed us to talk to John, the CATS existing graphic designer. By doing so knowledge was obtained about the methods behind the existing assets, by gathering this data and reflecting on it allowed me to make necessary and meaningful changes.
Patriot Posters - Looking over a series of other posters from various designers opened my eyes up to the utilisation of simplicity, this was a turning point in my project and made me think more heavily about implementing the same attribute.
Before for Flood Film - The documentary opened my eyes up to the effects of climate change and the scale of the problem that engulfs the world today, before this I had a very vague understanding of what climate change actually was.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
They harness simplicity and consistency and confidently display that they belong to a pair. They aren't complicated and would retain familiarity across whatever platform they are used on, despite these positive attributes they also deliver a clear and concise message.
3. How do you feel that your final designs might affect the minds of the British public?
The designs have versatility that allow them to be transcended across various platforms and sizes, through doing they speak to a large volume of people, they apply to the masses. They also display the negative and positive effects of climate change through the means of imagery and colour palette.
Antonia Simmonds
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
- the main stem from my enthusiasm for my design process came from the Leonardo DiCaprio documentary Before the flood, this is because there was so many issues raised, inseminated with areas the all had feasible and understandable solutions the all of this can do, it meant people weren't just telling others to be better and save our planet, they were saying why and how which goes a lot more depth into how I think people will view this movement now.
- the second reference was a design book given by Andy for us to look through, called Green patriot posters... This had many poster designs orientating around sustainability and making a planet more environmentally friendly. It covered all kinds of angles from scaring audiences in to feeling like it is life or death, they have to change now otherwise the world will end...to enlightening / showing them what positive futures could be etc, but the iconic and minimalist styles that allowed for the viewers own personal interpretation meant that these posters were so refined but so cleverly made that there were not overcrowded or busy filled with all kinds of information points that you feel you must putting to be able to get across to new audiences what it is they need to be doing.
- Finally I think my final reference would be the visual imagery that formed in my mind when going around CAT and listening to the Guides... Physically seeing the solutions and what we can do to help started drawing elements of design in my mind when looking at things like the Rich woodland, wind turbines and solar panels etc. This was significant because this was what I was orientating my poster around and it helped me to generate my initial ideas through seeing and being amongst it all.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I feel these designs are effective because of their simplistic, iconic art style accompanied with bold bright colours allowing all elements to reach out/pop to the audience. It also entices people due to the concept, the chance/ risk factor that the poster is about... Making the audience feel intrigued and want to look into what the background is behind this poster, and hopefully think about the two outcomes this poster displays as to our planets future.
3. How do you feel that your final designs might affect the minds of the British public?
My idea was that it will entice them with the "Game" theme, but as soon as they look into the design elements they'd see that it's supposed to look like we are playing with our planet, and that we only have two outcomes, but each has solution! So I'm hoping it'll make them think more about doing more and helping move our planet towards the solution and a better future rather than leaving it to chance and most likely ending up in the worst.
Kelly Smith
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
Our group trip to CAT made a big difference to my confidence with the project; it enabled me to get a better feel of what their ZCB aims are and what the centre itself is like.
'A lazy girl's guide to green living', a book by Anita Naik, really helped me to narrow down my ideas and choose the sectors I would most enjoy working with. The book was straight to the point using a bullet point system and it was organised in topics such as 'transport' and 'food'.
Having our questions answered by client Paul during a skype call as well as a general chat involving his opinions was really useful, he mentioned many different things which inspired my final designs such as being fond of hand drawn illustrations.
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
My designs can relate to everyone as long as they eat food and use an oven hob... I wanted to base my ideas on changes that everyone could make to work towards a positive future; they are relatively small changes and could make a huge difference if everyone made the effort to make them. I generally aimed my designs at teenagers and young adults, who essentially will be the people that shape our future. I believe my designs will work with all other age groups too, though.
3. How do you feel that your final designs might affect the minds of the British public?
I hope that my designs would make people think 'ah it's not so difficult after all'... I think we see too many posters which aim to make us think it's just not possible to make such a huge change in a small amount of time, but we don't see enough about making small changes bit by bit and how it can all add up to make a difference.
Ben Topp
Key Research Findings
- The government statistics that show how transport is effecting the environment. These were interesting and engaging and helped me out when producing the final flyer pieces.
- Research into campaigns, this taught me how to present certain information and how other companies present themselves.
- Infographic pictures for flyer helped me as they fuelled my designs.
Why are they effective?
- My designs are effective as they provoke thought and inform you on our climate.
British Public
- My flyer targets the residents of Worcester directly so they feel a connection with the designs. However the idea was to provoke thought.
Nick Wellfair
1. List 3x ‘Key’ research references/findings that inspired your final design solutions & why (you feel) these are important or significant.
I feel that my research into biofuel and Offseting carbon emission played a large part in my transport design as i feel that whilst we are making strides into production of biofuel I feel like offseting emmission into the production of biofuel could be a collaborative success.
moreover, my second design i felt the research into how much energy is used to produce a single cup of tea was not only fascinating but it definitly made me think how often i make such a small mistake but can have a significant impact,
2. Why do you feel that your final designs for your CAT/ZCB Project are effective ones?
I feel my transport poster is effective as it provides a cause for a charitable donation allowing people to try and preserve the nature of their planet and have a more ecologically sustainable aviation industry.
My tea poster strips back any unnecessary information and is straight to the point. Global warming is not my cup of tea was a snippet people know and love to describe a dislike and the overfill/overcome to reference how we shouldnt be mindlessly overfilling the kettle.
3. How do you feel that your final designs might affect the minds of the British public?
Id like to think my designs would firstly inspire people to help build upon a more ecologically sustainable aeronautical future and potentially make people think twice before they use maximise the quantity the kettle can have for a single cup of tea. Ultimately i would like people to be more mindful of their energy usage and be more supportive of biomass fuel production.
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