GDES3003 PREVIOUS STUDENT WORK ANALYSIS

Here's three sets of effective visual solutions to recent student briefs on this module.. It's really useful at this stage in your process to look these over and to examine and analyse them to see what factors 'work' and potentially what factors (in your mind) could still be improved upon.

Understanding why these pieces were effective could then help you build in some of these key factors in your own final work too..

TASK
(To run in parrallel with my 1-1 tutorials - but must be finished by end of the session please)..
1. Look each set of student solutions through and choose ONE example from each brief to analyse further.
2. Save the image(s) chosen to your desktop by (PC) right-clicking them or (Mac) control-clicking them from this post.
3. Create a new post on your learning journal blog titled 'Past Student Work Analysis'.
4. Bring each of the 3x examples of student work chosen into this post and then answer the following questions about each of them underneath each image..

Questions(Please write a minimum of a sentence answer for each, simply writing 'I don't know' or leaving the question blank isn't acceptable here - we need your considered thoughts down here please..).

A. Having read the 'In a nutshell' summary of the brief that relates to your picture choice, how successfully (or otherwise) do you feel this solution fits the brief? Please explain your answer.

B. What colourschemes have been used in this solution, why do you think this is? Please explain your answer.

C. What visual 'art style' or treatment has been used here (i.e. diagrammatic, pictograms, loose illustrations and/or maybe photographic, vector/flat colour or template mockups maybe)? Do you feel these are appropriate (?) - please explain your answer.

D. What type styles have been used here? Do you feel these are appropriate (?) - please explain your answer.

E. Each solution chosen will have a form of corporate ID across the various elements normally. These may be 'given' ID's or colourschemes/refs as part of the brief (or) ones developed as part of the brief by the students. Do you feel these are appropriate (?) - please explain your answer.

F. Elements on the page or design board.. Some solutions are better as simple but effective solutions, looking at your chosen item do you feel it's 'complexity' of visual elements is appropriate, too complicated or maybe too simplistic? Please explain your answer.

G. Does your chosen element or design board use a mockup or photoshop template to help show it in different scenarios in the real world? These can often help best present visuals and (depending on source used) can either be freely aquired or for a small fee. If 'yes' then please explain how these are used and how effective you feel them to be, if 'no' then do you think using these might improve the overall presentation of the final student work?

H. Improvements. Looking at the work and having a summary of the brief, do you feel that your chosen element or board could be further improved still? If 'yes' then please suggest how this might be. If 'no' then please explain why you think they've supplied the optimum solution(s).

Final Overall Q: (Answer this after you've worked through all 3x examples)

I. Looking at these examples of final student outputs on each brief, do you feel that analysing these further has given you further ideas about final presentation of your own work on this project. Please explain your answer whether yes or no.

Live Project No. 1: Friends of the Earth - Sustainable Comms Brief
Set by live client Friends of the Earth in London. The aim was to get students to explore, understand and then best create a system of visual communication (poster examples here only..) that helped put across visually the challenges and dangers of climate change. As well as this the posters were to provide proactive ideas or phrases to help solve these.

Students could suggest solutions that were one poster or a set of posters if they felt this better conveyed their ideas.

Audience: General UK public

Click individual images to enlarge.

Dan

Emma

Georgi 01

Georgi 02

Milly 01

Milly 02

Sophy 01

Sophy 02

Sophy 03

Live Project No. 2: Worcester eBike System Information Manuals & Supportive Artifacts
Set to students by a consortium of local and regional organisations (including the University via it's internal 'Sustainability' section) to explore, understand and then best create a system of concepts for user manuals, new ID and promo campaign elements to best support the new eBike scheme that would be taken on by Worcester in the near future (these bikes are now available at UW on a trial scheme). Students were asked to put all of these concept artworks on to one single design board for ease so the client could easily review them.

Audience: Local to Worcester public and businesses.

Gabi

Cristina

Katie

Alex

Live Project No. 3: Lea & Perrins' Worcestershire Sauce Bottle and Containers
Set by Heinz UK's marketing dept (Lea & Perrins is a sub brand). Heinz has been an early adopter of a sustainability strategy in it's core businesses and it's 'Corporate Sustainability Charter' obliges it to work with sustainable solutions at all levels now.

This concept-based packaging project asked students to think about key themes: lessening the weight of items (saves on fuel costs en masse), second use/re-use of materials, possible new ways to use the sauce in cooking, alternate or innovative materials uses..
Audience: General UK public.