A wider selection still of prototypes or 'proof of concepts' from our thursday Green Design students. Here a selection of various types of solution plus individual student thinking notes..
Ian Cotterill
What materials will your prototype be likely to use and why are these ideal/appropriate?
I would use sturdy card for my design, which would be thick enough not to warp in shape so much, but still retain some flexibility in how it’s used. This could help me make my box strong enough to hold six bottles and sturdy enough to hold together. The flexibility of the card would help put the side of the packaging into the proper shape.
Is there an example of similar packaging use or precedent that has influenced your ideas to date?
There has been similar packaging used for carrying bottles, particularly used in shops like the Co-Op. The basis of this design I think is very good, and my idea is to experiment with its shape to try and put some branding into its design, as well as make it more noticeable and appealing to customers.
Does your prototype have the potential to be re-used, re-cycled, returned or composted?
The point of my design is to have it reusable for carrying bottles, in the same way that supermarkets distribute reusable bags. This would cut down on the amount of card used to make the boxes.
What are the key ideas involved in your individual prototype?
To establish that the box can be constructed using only card, with no glue or tape used at all. I also wanted to see if the box can be made into the shape of a bowler hat, which would act as free advertising for Hobson’s Brewery.
(Andy comment)
I think the shape of the Hobson's Hat carrier is quite a unique idea here Ian and certainly stands out.. As we discussed in the learning team, I think you've got to decide on a clear second use though - either bottle carrier or more recipe-oriented. I recommend (if you haven't already) looking into FSC board and papers as these (a bit like the National Trust idea shown) could help make your idea a more rounded sustainable packaging solution.. A bold design though Ian and clear that you've spent time planning and executing it to date - good.
Carl Bagnall
What material(s) will your prototype likely use and why are these ideal/appropriate?
My packaging prototype will most likely be created out of a thin cardboard. This material is strong, lightweight and is easily recyclable.
Is there an example of similar packaging use or precedent that has influenced your ideas to date – please give an example.
My design is based of a variety of bottle containers that are available in some supermarkets, although I would say main inspiration comes from Maximus Brouwerij's portfolio piece 'Stout 8'.
Does your prototype(s) have a potential re-use or might they be recycled or returned in some way or possibly even composted?
My prototype has a re-usable aspect to it. The inside of the packaging contains a map which outlines the locations of Hobson's Pubs in the worcestershire area, these maps come directly from Hobson's 'walking with offa' series of PDF's used to direct walkers through various routes alongside pubs.
What are the key ideas involved in your individual prototype?
The key ideas of my prototype is to use the least amount of materials possible (one sheet of cardboard). Once the customer has invested into the Hobson's brand by buying the package they are invited to discover more Hobson products while also discovering more about the local area. It really tries to push the emotional investment with the local area and brewery. Hobson's have created 12 local walks which also pushes the consumer to buy more in order to get another map.
The packaging could also have a link to the digital world with a proposed 'ale vs cider' campaign. The idea being that the votes would be counted by the amount of cider/ale is sold in a 3 month period as well as the likes/members of an ale or cider Facebook page. Proposing the question "which is your favourite?" could create a fun and competitive campaign which would hopefully increase sales if the public is 'voting with their wallets' while encouraging photo/video sharing online.
(Andy Comment)
A simple container solution here Carl but I really like the additional idea of pub walks integration. Getting people outdoors and offering some different perspectives within the region etc.. It would also assist folks in getting out there to small pubs - many of which Hobson's/Oldfields are keen to support and who already supply their beers and ciders.. Linking a social media aspect to this too would/could potentially make it a lovely rounded 'value-added' set of ideas.. You weren't 100% sure of the container materials when we spoke in the learning team though so I suggest further research into FSC boards etc and (in an ideal world) get more from the video talk from 2012 on this blog from Robert Horne papers too..
Hannah Beattie
What materials will your prototype be likely to use and why are these ideal/ appropriate ?
-I have chosen to work with natural materials like cotton, hessian or hemp because they are 100% biodegradable.
-For the dividers I will either use one of these fabrics or cardboard.
Is there an example of similar packaging use or precedent that has influenced your ideas to date ?
Within my research their has been a few packaging designs that have influenced my design but none are really related to beer or cider packaging it is more the use of materials.
Does your prototype have the potential to be re- used. recycled, returned or composted?
The bag can be reused, recycled and retuned to composted and does hopefully have a long second life.
What are the key ideas involved in your individual prototype ?
-Thinking about the future – tax on bag law to be implemented in 2015 (in England) people are more likely to buy a bag than a box.
- Reusable for a male and female audience, could be reused as a bottle bag but also a food shopping bag (removable separators)
-Separators also have recipes on them.
- Bottle caps can be collected for a prize.
- The handle is the bowler hat logo for oldfields an Hobsons.
(Andy Comment)
I think the bag idea is a good one Hannah, a few folks have gone that direction in some way or another on this module and it was one of the potential options mentioned on the brief too. It may mean that you drift over the planned '£1 per item' on the brief - but I think Oldfields/Hobsons are keen to hear all and any ideas in this area at present and are willing to listen if an idea may cost a little more - but does then offer a wider set of 'value-added' elements. Some suggestions made at learning team discussions and I think we also wondered if the separators could be the recipe ideas/how you might achieve this etc.. Some idea on costing for research/report purposes would be additionally helpful too..
Jasmine W
What materials will your prototype likely use and why are these ideal/appropriate?
The cylindrical containers are intended to be made from biodegradable plastic as it is strong and provides a watertight barrier for the liquid to sit in when it is poured. The handle and additional support will be constructed from recycled cardboard as it is strong, readily available and abundant, whilst furthermore allowing me to print the appropriate pieces of information on it.
Is there an example of similar packaging use or precedent that has influenced your ideas to date - please give an example.
There are 2 main secondary use examples I have researched that have influenced my project these are...
1) The Revelry Wines Packaging = The wine isn't stored in a bottle, it is instead stored in a cylindrical container that acts as a cask, you pour the wine directly from it and into your glass.
2) The Recycle Bols Genever Packaging = Where the tops of spirit bottles are cut off to make unique glasses for bars.
Does your prototypes have a potential re-use or might they be recycled or returned in some way or possibly even composted?
The majority of the packaging has a re-use, the cylindrical containers can be re-used by the consumers as glasses to drink from. Additionally, the cardboard that surrounds parts of the containers for the handle and support can be recycled by planting it thus enabling the seeds to grow...a promotional campaign illustrating that their alcoholic beverages can furthermore be cooked with/enjoyed with a meal.
What are the key ideas involved in your individual prototype?
Each individual bottle sits within it's own cylindrical container made from a biodegradable plastic, (these act as 1 glass per bottle, you simply take the lid off the container, remove the bottle, pour the drink into it and enjoy) the tops of these are fused together like yoghurt pots providing a primary strength. Impregnated cardboard strips bow round all 6 containers (joined by interlocking tabs and minimal glue) creating additional support whilst enabling them to be carried with a handle. When you no longer need the handle/cardboard support you simply remove it and plant it in your garden so that the impregnated seeds can grow.
(Andy Comment)
Really like this set of ideas here Jasmine. It's a clever re-use strategy with the cups - we also mentioned tying these in with what might be commercially available too - i.e. from the likes of London Bio Packs or poss Biopac in Evesham.. The chord that ties the packs together being seed-impregnated papers is a master-stroke too as is the way you've created a bespoke website tied-into the 'seeds of change' idea.. Some lovely conceptual ideas here Jasmine that truly push the bounds in terms of primary and secondary uses and 'value-added' facilities.. Good work to date..
Ian Cotterill
What materials will your prototype be likely to use and why are these ideal/appropriate?
I would use sturdy card for my design, which would be thick enough not to warp in shape so much, but still retain some flexibility in how it’s used. This could help me make my box strong enough to hold six bottles and sturdy enough to hold together. The flexibility of the card would help put the side of the packaging into the proper shape.
Is there an example of similar packaging use or precedent that has influenced your ideas to date?
There has been similar packaging used for carrying bottles, particularly used in shops like the Co-Op. The basis of this design I think is very good, and my idea is to experiment with its shape to try and put some branding into its design, as well as make it more noticeable and appealing to customers.
Does your prototype have the potential to be re-used, re-cycled, returned or composted?
The point of my design is to have it reusable for carrying bottles, in the same way that supermarkets distribute reusable bags. This would cut down on the amount of card used to make the boxes.
What are the key ideas involved in your individual prototype?
To establish that the box can be constructed using only card, with no glue or tape used at all. I also wanted to see if the box can be made into the shape of a bowler hat, which would act as free advertising for Hobson’s Brewery.
(Andy comment)
I think the shape of the Hobson's Hat carrier is quite a unique idea here Ian and certainly stands out.. As we discussed in the learning team, I think you've got to decide on a clear second use though - either bottle carrier or more recipe-oriented. I recommend (if you haven't already) looking into FSC board and papers as these (a bit like the National Trust idea shown) could help make your idea a more rounded sustainable packaging solution.. A bold design though Ian and clear that you've spent time planning and executing it to date - good.
Carl Bagnall
What material(s) will your prototype likely use and why are these ideal/appropriate?
My packaging prototype will most likely be created out of a thin cardboard. This material is strong, lightweight and is easily recyclable.
Is there an example of similar packaging use or precedent that has influenced your ideas to date – please give an example.
My design is based of a variety of bottle containers that are available in some supermarkets, although I would say main inspiration comes from Maximus Brouwerij's portfolio piece 'Stout 8'.
Does your prototype(s) have a potential re-use or might they be recycled or returned in some way or possibly even composted?
My prototype has a re-usable aspect to it. The inside of the packaging contains a map which outlines the locations of Hobson's Pubs in the worcestershire area, these maps come directly from Hobson's 'walking with offa' series of PDF's used to direct walkers through various routes alongside pubs.
What are the key ideas involved in your individual prototype?
The key ideas of my prototype is to use the least amount of materials possible (one sheet of cardboard). Once the customer has invested into the Hobson's brand by buying the package they are invited to discover more Hobson products while also discovering more about the local area. It really tries to push the emotional investment with the local area and brewery. Hobson's have created 12 local walks which also pushes the consumer to buy more in order to get another map.
The packaging could also have a link to the digital world with a proposed 'ale vs cider' campaign. The idea being that the votes would be counted by the amount of cider/ale is sold in a 3 month period as well as the likes/members of an ale or cider Facebook page. Proposing the question "which is your favourite?" could create a fun and competitive campaign which would hopefully increase sales if the public is 'voting with their wallets' while encouraging photo/video sharing online.
(Andy Comment)
A simple container solution here Carl but I really like the additional idea of pub walks integration. Getting people outdoors and offering some different perspectives within the region etc.. It would also assist folks in getting out there to small pubs - many of which Hobson's/Oldfields are keen to support and who already supply their beers and ciders.. Linking a social media aspect to this too would/could potentially make it a lovely rounded 'value-added' set of ideas.. You weren't 100% sure of the container materials when we spoke in the learning team though so I suggest further research into FSC boards etc and (in an ideal world) get more from the video talk from 2012 on this blog from Robert Horne papers too..
Hannah Beattie
What materials will your prototype be likely to use and why are these ideal/ appropriate ?
-I have chosen to work with natural materials like cotton, hessian or hemp because they are 100% biodegradable.
-For the dividers I will either use one of these fabrics or cardboard.
Is there an example of similar packaging use or precedent that has influenced your ideas to date ?
Within my research their has been a few packaging designs that have influenced my design but none are really related to beer or cider packaging it is more the use of materials.
Does your prototype have the potential to be re- used. recycled, returned or composted?
The bag can be reused, recycled and retuned to composted and does hopefully have a long second life.
What are the key ideas involved in your individual prototype ?
-Thinking about the future – tax on bag law to be implemented in 2015 (in England) people are more likely to buy a bag than a box.
- Reusable for a male and female audience, could be reused as a bottle bag but also a food shopping bag (removable separators)
-Separators also have recipes on them.
- Bottle caps can be collected for a prize.
- The handle is the bowler hat logo for oldfields an Hobsons.
(Andy Comment)
I think the bag idea is a good one Hannah, a few folks have gone that direction in some way or another on this module and it was one of the potential options mentioned on the brief too. It may mean that you drift over the planned '£1 per item' on the brief - but I think Oldfields/Hobsons are keen to hear all and any ideas in this area at present and are willing to listen if an idea may cost a little more - but does then offer a wider set of 'value-added' elements. Some suggestions made at learning team discussions and I think we also wondered if the separators could be the recipe ideas/how you might achieve this etc.. Some idea on costing for research/report purposes would be additionally helpful too..
Jasmine W
What materials will your prototype likely use and why are these ideal/appropriate?
The cylindrical containers are intended to be made from biodegradable plastic as it is strong and provides a watertight barrier for the liquid to sit in when it is poured. The handle and additional support will be constructed from recycled cardboard as it is strong, readily available and abundant, whilst furthermore allowing me to print the appropriate pieces of information on it.
Is there an example of similar packaging use or precedent that has influenced your ideas to date - please give an example.
There are 2 main secondary use examples I have researched that have influenced my project these are...
1) The Revelry Wines Packaging = The wine isn't stored in a bottle, it is instead stored in a cylindrical container that acts as a cask, you pour the wine directly from it and into your glass.
2) The Recycle Bols Genever Packaging = Where the tops of spirit bottles are cut off to make unique glasses for bars.
Does your prototypes have a potential re-use or might they be recycled or returned in some way or possibly even composted?
The majority of the packaging has a re-use, the cylindrical containers can be re-used by the consumers as glasses to drink from. Additionally, the cardboard that surrounds parts of the containers for the handle and support can be recycled by planting it thus enabling the seeds to grow...a promotional campaign illustrating that their alcoholic beverages can furthermore be cooked with/enjoyed with a meal.
What are the key ideas involved in your individual prototype?
Each individual bottle sits within it's own cylindrical container made from a biodegradable plastic, (these act as 1 glass per bottle, you simply take the lid off the container, remove the bottle, pour the drink into it and enjoy) the tops of these are fused together like yoghurt pots providing a primary strength. Impregnated cardboard strips bow round all 6 containers (joined by interlocking tabs and minimal glue) creating additional support whilst enabling them to be carried with a handle. When you no longer need the handle/cardboard support you simply remove it and plant it in your garden so that the impregnated seeds can grow.
(Andy Comment)
Really like this set of ideas here Jasmine. It's a clever re-use strategy with the cups - we also mentioned tying these in with what might be commercially available too - i.e. from the likes of London Bio Packs or poss Biopac in Evesham.. The chord that ties the packs together being seed-impregnated papers is a master-stroke too as is the way you've created a bespoke website tied-into the 'seeds of change' idea.. Some lovely conceptual ideas here Jasmine that truly push the bounds in terms of primary and secondary uses and 'value-added' facilities.. Good work to date..
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