The Idea of 'Cradle to Cradle' (Instead of Cradle to Grave) Design

We've mentioned William McDonough's book 'Cradle to Cradle Design' previously, here he explains some of his points made in a TED talk.. Useful as additional background to some of the thinking we're exploring at the moment..


See TED's 'Sustainability by Design' series of talks here:
http://www.ted.com/playlists/28/sustainability_by_design.html