Here are reference images taken of the final thu pm group's working prototype Green Design work for the Edward Bulmer PoP Sustainable Packaging Project. Each person should have one or more reference images as well as a summary paragraph (if sent to me via e-mail).
My package is made from recycled paper and card, #4 LDPE , and mushroom materials, allowing the entire package to be disposed of manufactured and disposed of sustainability and with ease.
The entire product is compatible with the earth and so can be composted back into the eco-system, except the inner bladder which can be recycled domestically.
This design is beneficial to Pots of Paint because it is designed for the audience in mind making it as easy to use and dispose of as possible.
BROOME, Ryan
1. For the paint packaging solution i felt i was necessary to select a material that could withstand both oil and water based paints supplied by Pots Of Paint. The material chosen was a high-strength, multilayer, nylon/polyethylene film that would use minimal material to produce, also reducing production costs as well as waste. The recyclable material is also very light weight reducing the costs in transport as well as reducing the carbon footprint substantially, making the packaging eco friendly as well as cheaper. The outer packing is made from 100% recycled cardboard and can simply by composted after its use, and the inks chosen were soy inks.
2. The paint pouch packaging can be recycled into other products, whereas the cardboard can be composted therefore this packaging solution will generate little waste. The soy inks used on the label are also easier to remove adding another plus to this method.
3. This approach i feel will be very beneficial as one of the biggest issues is carbon footprint whilst transporting goods, and this flexible packaging approach reduces these problems by a large amount, as well as the reduced amount of material used to make the product. The fact that it is pretty much fully recyclable is also a plus in terms of proving yourselves as a green company. The innovative flexible packaging solution i feel offers you two key aspects of helping the planet, reduce and recycle and this solution i feel offers that.
CUTLER, Heather
DIMENT, Owen
DOBSON, Thomas
The materials for my chosen design at PET/NY/PE and ALU (Polyethylene terephthalate, Nylon, Polyethylene and Aluminium). All materials are recyclable in their component parts, more research is needed on how easy they are to separate. There is no direct second use, as such, however the substantial weight savings massively boost the eco credentials of this packaging. Could be used for liquid / water storage afterwards. This design would be useful for Pots of Paint Ltd because of the weight savings (1 truck of empty pouches = 15 trucks empty pots), and also the highly enhanced shelf appeal with the smart aluminium finish.
DURRANT, Alexandra
My Information board design was inspired by the japanese innovative packaging methods, using completely natural material, however my design is created using recycled and recyclable material. Alongside the design, I have created a list of alternative uses to print on the packaging to assist the buyers on what to do with their packaging after use.
The transportation container is a simple rectangular shape to make it easier to store a larger mass of paint in a warehouse or in a vehicle with minimal to no damage. It uses recycled plastic as it doesnt decay or gets damaged by the elements that it will inevitably encounter, it is a simple design as there is the option of paint spillage in the process of packaging but this could give it character. It is sealed using hemp, as it is fabric it can be fixed as tight as requires to prevent spillage but also it doesnt add any excess size onto the container preventing it from being stacked efficiently. The handle is created from jute which is proven as a strong material as it is used for bag for life shopping bags.
The main packaging is created out of bamboo as it is amazingly strong and as a plant very versatile, a naturally eco-friendly resource. It requires no pesticides or herbicides, and relies on natural rainfall for irrigation. The inner lining of the paint container will be a thin layer of plant starch to prevent any leakage or damage to the packaging. As the image of the design shows it is separated into two easily handled containers kept together again with a band of jute, the information will be printed onto the wood using vegetable ink and the faint detail will be lightly engraved or laser-ed into the wood. It will have the necessary amount of information without destroying the simplistic design. It will be placed within the transportation container and straw/hay will be placed around it to prevent damage to the paint packaging.
As the images show, both designs work effectively in both a warehouse being stored and on a shop shelf, it is visually appealing as well as practical and it retains the sophistication that Edward Bulmers company emits.
EASTERLOW, Chloe
The final containers hold 2.5L of eco paint. The base is made from of polypropylene plastic which uses less embodied energy can also be recycled easily. The paint container lid is made up out of natural cork with a thin inner layer of cornstarch plastic to keep the paint sealed.Labels that consist on the containers would be printed on recycled card using vegetable or petroleum-free printing inks, which cause less damage to the environment as they do not use crude oil. The colours have been taken from the original branding of Pots of paint to keep the continuity from their website and lets the white typography remain legible. The labels taper, so that they follow the shape of the container itself. A colour sample is also positioned so the consumer understands what the paint looks like dry. Added to this the back label includes a brief summery about the company, the paint and the helpline. By editing the original logo to run portrait made more space for underneath information.When it comes to the transport container the final outcome was a wicker basket that holds 2 x 2.5L paint pots. The basket is created from natural fine wood splints weaved together. It is strong so that it can protect the paint pots with an inner layer of natural wheat straw to keep them extra protected whilst being transported. The surrounded handles are made out a eco-friendly rope to pick up and carry the basket easily as it is lightweight and stackable. For identity reasons, a thin labeled sleeve is placed around the outside of the transport carrier which, like the container labels is produced on recycled card printed using vegetable inks. The basket has a reuse for the consumer to use it as a picnic basket or for storage box. Rope is also included at the top for a brush or paint stirrer, which could be replaced with picnic cutlery.
FEELEY, Megan
The materials i have chosen for the packaging included aluminium for the paint pouch, cardboard for the packaging box, moulded pulp corner packaging and recycled paper for the printed material, i felt these were the most appropriate materials for my eco packaging concepts as all are fully recyclable. My final design included a second use for the lid of the exterior box, it now doubles up as a paint tray, eliminating waste from another product, it can also be reused once the paint had dried, and is still recyclable after its second use. I feel this particular design for Bulmer’s Pots of Paint fully reflects the companies consideration towards the environment.
FORSTER, Sarah
During the client meeting it became clear to me that the main objectives for the Edward Bulmer Company were to create an innovative, sustainable, and suitable design for the transportation and inner packaging of their natural paint.
Based on research into the company ‘ecologic’, I decided to create an inner pouch to hold the paint. By using bio-plastic as a main material, the company can cut the use of conventional plastic packaging and therefore use less oil and energy in production.
Due to the nature of a pouch, it was important to create a strong outer-packaging for protection during transport. An aluminium tin sits inside an outer box made from moulded pulp; this tin has infinite recyclability and can be reused for stirring the paint from the pouch, and storage of brushes.
The moulded pulp outer packaging made from recycled cardboard is not only compostable and biodegradable, it provides a square shape for easy stacking in storage. The top part of the moulded pulp box fits over the aluminium tin handle to provide a handle for the overall packaging.
The graphic design labels were based around the idea of cutting the amount of paper, harmful glues, and inks used within the packaging. By creating a generic label using the logo and company name, this could be printed directly on the pouches of all sizes and colours. The smaller label is attached separately with information about the size and colour of a particular pouch.
The pouch has certain advantages for a decorator than a conventional tin. It is flexible so each drop of paint can be used, and it is re-sealable to prevent paint from drying out. The design will stand out amongst competitors for its unique shape and eye-catching colour scheme.
HATCHER, Rebecca
The materials I thought were most appropriate for the packaging was a thin aluminium tin, coated in a thin layer of card and the label, with the packaging for transportation being recycled cardboard this was because it is natural as well as being readily available.
The second use I have found for the packaging is that the tin can be returned to you to be refilled or alternately if the customer wants they can be converted into planters, also the cardboard outer packaging can be recycled again after use very easily.
Finally I believe that my design might be beneficial to Pots of Paint, due to the fact that the packaging looks natural so this would reinforce the environmentally message, as well as the fact that I have tried to design simple and elegant, not overcrowding the design but enforcing the personal touches I believe Pots of Paint already offers to customers.
IVES, Martha
In looking through magazines such as Country Life and Country Homes & Interiors - magazines that my target audience were said to read – I discovered various articles focused on how to reuse certain household objects, such as tins and soup cans. Taking inspiration from this, I designed my paint container so that it could be reused as a flower pot after its primary function was complete. The consumer could simply remove the label (made simplistic and understandable for the decorators) to reveal the elegant pattern printed onto the aluminium underneath.
For, after undergoing research, I felt that aluminium would be the most suitable material for my paint container. This was because it is strong, secure and light (almost a third of steel's weight), the latter which would make transportation more convenient. I discovered that every ton of aluminium that is recycled saves 95% of greenhouse gas emissions, while steel saves 80%. In weighing up these considerations, I felt that aluminium would therefore be the most suitable material for the paint container, while the transport packaging would be made of compostable paperboard and the 'packaging peanuts', present inside the box to ensure that the paint was protected, would also be biodegradable.
My design was likely to interest the target audience, while its reuse function ensures that the packaging would not simply be thrown into landfill but would instead be used to decorate the indoors or outdoors of the customer's home.
KAUR, Jaspal
I had chosen to use the material cork for my paint pot packaging and hemp for my transportation packaging, these materials I chose are both 100% natural and recyclable and equally re-useable. I believe that cork is a very versatile and interesting material which has proved to be eco-friendly and re-usable, and by creating a paint pot from cork it could be a complete new look for paint and could attract many consumers. I had chosen hemp for my transportation packaging because the material Hemp, this is a strong, biodegradable and recyclable material that can also have many other uses than just carrying paint pots.
When I was creating my packaging designs I wanted them to be re-use so that the consumers wouldn’t just throw them away once them have been used that is why both my designs have many potential second uses, from storage containers to holders for items such as flowers.
As I have created an eco-friendly paint pot design and transportation packaging design, I believe they will appeal to all Edward Bulmer’s existing customers and will fit in with the natural, simple and sophisticated look that Edward Bulmer have.
KELLY, Leigh
Styrofoam is commonly used throughout the industry as a protective barrier, but from my research i determined that mushroom's were the new plastics. Extracting compounds from these mushrooms takes five days to make, grow and convert into Mycellium packaging, which is entirely compostable, bringing advantages forward and away from the styrofoam. It is also extremely durable, fire and water resistant. The use of Mycellium would act as the protective casing, eliminating the need for the excess plastic currently used when shipping the paint canisters over from Germany and would suitable shield the inner Ecolean bladder from harm during transportation.
KULIESYTE, Aida
The Paint container contains bamboo fiber, biodegradable plastic, a tag made out of seed paper and Jute cord. This kind of combination gives a sense of ‘naturality’ and is environmentally friendly. The second use is that of a flower pot, but it also includes a place to keep a persons paint brush when the paint is in use. The packaging shape and visuals are inspired by Edward Bulmer’s logo, identity and promotes natural colours and quality.
LAPA, Paulina
LIPSCOMB, Sian
My design encompasses 3 materials: recycled card, aluminum and bio plastic. These materials are easy and convenient to recycle in the home and are in high abundance.
I produced the ‘Paint the World Green’ scheme, which allows consumers to make a personal contribution to suitability. For every 10 customers that enter their reference number in online, Pots of Paint would donate a tree to the Woodland Trust. Materials are easy and convenient to recycle in household waste making it convenient, and could also be reused. There is also a possibility to return the package if this is feasible for the company.
The design is simple but still implies that it contains a top quality product. The materials are space saving/collapsible when in storage, and the air cushions make it easier to pack different size containers. The design would also be easy and cheap to assemble.
LUTHER, Zoe
I decided to use recycled steel for the material of the paint can, feeling it was most appropriate in that it allowed the paint to be held in a strong and durable container that could be infinitely recycled and maintain a lower carbon footprint than Plastic and other metals. For the packaging I decided upon mycelium packaging (mushroom grown) for it is organic and a cradle-to-cradle product. The steel cans can be collected, cleaned and recycled for infinite recycling and the mycelium packaging can be composted in a domestic garden, both of these factors enable a green approach. I believe this paint container design to be beneficial to Edward Bulmer because it is easy to hold, professional looking and eco-friendly in its material use, production and end life. The distinctive triangular prism is also eye catching and can tessellate for transport or shelf life, ergonomic and with its full surface lid would work with existing Bulmer’s factory pouring machines.
MCCOURT, Rachel
My final design is a square container made from recycled aluminium, as it is strong, emphasizes a premium product, and can be infinitely recycled - recycling it can save 95% of the energy needed to make it from raw materials.
The sleeve is made from recycled paper and printed on using vegetable based inks, the label is seed paper which the user can plant in their pots to grow plants. The tin can also be re-used as storage, or made into a lantern if you drill holes into it and place a small tea light inside.
This design combines 'green' and 'premium' into one, it can be recycled, reused, is sourced sustainably but also looks like a good quality product.
MOSS, George
The paint container:
- Tetra-pak acting as an outer shell with a multi-layered metallised polyester bag inside acting as a bladder.
- Natural hemp/twine for the handle at the top
- Tree free paper as the slip on covers , with ink stamped aesthetics.
I chose these materials because I wanted to communicate a natural eco-friendly message (something which natural paint competitors simply aren’t doing). The metallised polyester bag (or bladder) contains the paint inside the tetra-pak which offers a duel protection. If there so happens to be any spillages or opening in the bag the tetra-pak is more than capable of containing the spillage, so it doesn’t leaking it out. In terms of aesthetics I wanted to communicate a not so ‘mass-produced’ feel and therefore opted for stamping which is not only precise but less harmful to the environment when applying. These aesthetics are on a tree free paper slip ( sourced from agricultural waste) so if Edward Bulmer were so inclined to recall the containers somehow via a scheme or an initiative, they could be cleaned reused and have a new slip put over them.
All of these materials are equally and easily recyclable, which is the main reason I chose them. I opted for this solution instead of a ‘second use’ as my research led me to believe any second use would really not be of real quality due to the limitations of the packaging.
The Travel packaging:
- Cardboard acting as the protective outer shell
- Tree free paper as the slip on cover, with ink stamped aesthetics.
- Biomass Fiber Composite (AgroResin) used as the inner moulded trays to keep the paint containers in position.
- Sugar Bagasse acting as a sort of natural Styrofoam, this would surround the rest of the containers for added protection inside the travel packaging.
I chose these materials once again as they are all easily recyclable, the same reason applies for the aesthetic slip over covers as before. I opted for cardboard as the protective outer shell because it’s cheap, durable, light, flexible and easy to recycle. The cardboard’s ability to assemble flat after use intrigued me and allowed me to come up with the solution of ‘free posting’ the material back as long as it is not damaged. The Biomass Fiber Composite trays are 100% bio-degradable and offer great support to the containers. One of the main issues was finding a solution to the containers rattling around when in transit and this answers that issue. The sugar bagasse is a by-product from sugar canes and is an excellent damage impacter. It allows a soft casing for the container to be in in the event of damaging preventing spills.
PEGRUM, Maddie
The paint tin is made of aluminium, as this material is light and can be recycled an infinite number of times. The outer packaging is a cardboard box with cut out handles for ease of carrying, and a cut out window on the front to show the consumer the products inside. The top of the tin has the company logo the corresponding with the colour of the paint. All of the packaging is recyclable and printed using eco inks, however there is a suggested second use for the paint tin. The consumer can remove the handle and use the tin as a plant pot.
SHERRY, Carl
1. I chose recycled aluminium as my chosen material as I stood by the traditional paint can due to the metal being 100% recyclable and Aluminium is a material part of a 'closed-loop system' meaning it can be melted down and re-casted over and over again without depreciating its quality.
For my outer packaging carrier case I chose 'Moulded Pulp' as my material because it again is made of 100% recycled paper/card, and is also 100% recyclable afterwards, as well as being 100% bio-degradable... It's also cheap to manufacture and easy to shape to any desired shape.
2. My packaging hasn't been designed to serve a second use as instead it's been designed to be as environmentally friendly and sustainable as possible, as the outer moulded pulp packaging can be bio-degraded or it can be put out with your general paper recycling. As with the aluminium case, that too is easily recyclable in your everyday recycling bin. The labels are made from recycled paper and the ink is sustainable vegetable ink that biodegrades away naturally too. As with the Jute handles, they are a natural substance and can naturally biodegrade too without the need of any processes.
3. I believe my design will be beneficial as I've been realistic about materials, costs, functionality and aesthetics. All of the materials i've used can be readily and easily bought within the UK at low costs whilst the practicality of the traditional round container remains as useful as its always been (hence why cylinder cans still take 99% of the paint aisles today!). The case can be made easily and quickly from a mould and can easily be stacked inside eachother in transport and storage.
WOOD, Hannah
For my outer packaging i have used double wall Corrugated carboard, as it is hard wearing, strong and also it is recyclable, made of recycled paper and cheap to manufacture. For my paint cans i have used 100% aluminium metal, as it is very lightweight and completely recyclable.
Alongside the ease of recycling the materials i have chosen, i also designed a 'Refill Pouch'. This was to insure reuse with in the paint can, allowing the customer to buy a refill pouch for less, and using the paint tin when applying paint.
I believe my design is beneficial as my design still reflects the term 'pots of paint' with the aluminium tins, and also my outer packaging design is simple but smart and easy to carry, and stack successfully when transporting.
Student comment: "The organised module trips were extremely valuable, Worcester Resource Exchange.. was our first visit. It was here I really gained a knowledge of the real waste taken to landfill and that is not reused, … the second module trip was to the Centre for Alternate Technology, CAT.. a valuable trip, gaining knowledge suited to the eco brief.."
Student Comment: "I’ve learned a fantastic amount about sustainability in graphic design, far more than I knew was out there, and will certainly have this in the back of my mind on any future design projects.."
Student comment: "I feel like I’ve learned a lot from the project and will continue to be conscious of how I design and make anything from now on."BLICK, Matthew
My package is made from recycled paper and card, #4 LDPE , and mushroom materials, allowing the entire package to be disposed of manufactured and disposed of sustainability and with ease.
The entire product is compatible with the earth and so can be composted back into the eco-system, except the inner bladder which can be recycled domestically.
This design is beneficial to Pots of Paint because it is designed for the audience in mind making it as easy to use and dispose of as possible.
BROOME, Ryan
1. For the paint packaging solution i felt i was necessary to select a material that could withstand both oil and water based paints supplied by Pots Of Paint. The material chosen was a high-strength, multilayer, nylon/polyethylene film that would use minimal material to produce, also reducing production costs as well as waste. The recyclable material is also very light weight reducing the costs in transport as well as reducing the carbon footprint substantially, making the packaging eco friendly as well as cheaper. The outer packing is made from 100% recycled cardboard and can simply by composted after its use, and the inks chosen were soy inks.
2. The paint pouch packaging can be recycled into other products, whereas the cardboard can be composted therefore this packaging solution will generate little waste. The soy inks used on the label are also easier to remove adding another plus to this method.
3. This approach i feel will be very beneficial as one of the biggest issues is carbon footprint whilst transporting goods, and this flexible packaging approach reduces these problems by a large amount, as well as the reduced amount of material used to make the product. The fact that it is pretty much fully recyclable is also a plus in terms of proving yourselves as a green company. The innovative flexible packaging solution i feel offers you two key aspects of helping the planet, reduce and recycle and this solution i feel offers that.
CUTLER, Heather
DIMENT, Owen
The individual packaging solution is created with a material called ‘Calmer’. Calmer is a part plastic, part chalk material that is created from raw materials which saves energy during production and transport. This material is the most appropriate for my packaging as its lightweight, flexible, strong and uses most importantly uses 45% less packaging. My transport container is made from fibreboard that is made especially to transport fragile products as its extremely strong and durable.
The individual packaging solution can be re-used due to its resealable screw top, emptied and thrown into the trash or it can be sent off to a specialised recycling plant. The transport container is 100% recyclable but has many secondary uses due to its large size. It can be used for storage in all areas from paint supplies to general household items.
Both the packaging solutions are professionally finished and ready to be implemented. The new pouch bag pushes all conventional paint packaging boundaries to the side. The new innovative design creates a new well-earned place on the retail shelf next to its competitors.
DOBSON, Thomas
The materials for my chosen design at PET/NY/PE and ALU (Polyethylene terephthalate, Nylon, Polyethylene and Aluminium). All materials are recyclable in their component parts, more research is needed on how easy they are to separate. There is no direct second use, as such, however the substantial weight savings massively boost the eco credentials of this packaging. Could be used for liquid / water storage afterwards. This design would be useful for Pots of Paint Ltd because of the weight savings (1 truck of empty pouches = 15 trucks empty pots), and also the highly enhanced shelf appeal with the smart aluminium finish.
DURRANT, Alexandra
My Information board design was inspired by the japanese innovative packaging methods, using completely natural material, however my design is created using recycled and recyclable material. Alongside the design, I have created a list of alternative uses to print on the packaging to assist the buyers on what to do with their packaging after use.
The transportation container is a simple rectangular shape to make it easier to store a larger mass of paint in a warehouse or in a vehicle with minimal to no damage. It uses recycled plastic as it doesnt decay or gets damaged by the elements that it will inevitably encounter, it is a simple design as there is the option of paint spillage in the process of packaging but this could give it character. It is sealed using hemp, as it is fabric it can be fixed as tight as requires to prevent spillage but also it doesnt add any excess size onto the container preventing it from being stacked efficiently. The handle is created from jute which is proven as a strong material as it is used for bag for life shopping bags.
The main packaging is created out of bamboo as it is amazingly strong and as a plant very versatile, a naturally eco-friendly resource. It requires no pesticides or herbicides, and relies on natural rainfall for irrigation. The inner lining of the paint container will be a thin layer of plant starch to prevent any leakage or damage to the packaging. As the image of the design shows it is separated into two easily handled containers kept together again with a band of jute, the information will be printed onto the wood using vegetable ink and the faint detail will be lightly engraved or laser-ed into the wood. It will have the necessary amount of information without destroying the simplistic design. It will be placed within the transportation container and straw/hay will be placed around it to prevent damage to the paint packaging.
As the images show, both designs work effectively in both a warehouse being stored and on a shop shelf, it is visually appealing as well as practical and it retains the sophistication that Edward Bulmers company emits.
The final containers hold 2.5L of eco paint. The base is made from of polypropylene plastic which uses less embodied energy can also be recycled easily. The paint container lid is made up out of natural cork with a thin inner layer of cornstarch plastic to keep the paint sealed.Labels that consist on the containers would be printed on recycled card using vegetable or petroleum-free printing inks, which cause less damage to the environment as they do not use crude oil. The colours have been taken from the original branding of Pots of paint to keep the continuity from their website and lets the white typography remain legible. The labels taper, so that they follow the shape of the container itself. A colour sample is also positioned so the consumer understands what the paint looks like dry. Added to this the back label includes a brief summery about the company, the paint and the helpline. By editing the original logo to run portrait made more space for underneath information.When it comes to the transport container the final outcome was a wicker basket that holds 2 x 2.5L paint pots. The basket is created from natural fine wood splints weaved together. It is strong so that it can protect the paint pots with an inner layer of natural wheat straw to keep them extra protected whilst being transported. The surrounded handles are made out a eco-friendly rope to pick up and carry the basket easily as it is lightweight and stackable. For identity reasons, a thin labeled sleeve is placed around the outside of the transport carrier which, like the container labels is produced on recycled card printed using vegetable inks. The basket has a reuse for the consumer to use it as a picnic basket or for storage box. Rope is also included at the top for a brush or paint stirrer, which could be replaced with picnic cutlery.
FEELEY, Megan
The materials i have chosen for the packaging included aluminium for the paint pouch, cardboard for the packaging box, moulded pulp corner packaging and recycled paper for the printed material, i felt these were the most appropriate materials for my eco packaging concepts as all are fully recyclable. My final design included a second use for the lid of the exterior box, it now doubles up as a paint tray, eliminating waste from another product, it can also be reused once the paint had dried, and is still recyclable after its second use. I feel this particular design for Bulmer’s Pots of Paint fully reflects the companies consideration towards the environment.
FORSTER, Sarah
During the client meeting it became clear to me that the main objectives for the Edward Bulmer Company were to create an innovative, sustainable, and suitable design for the transportation and inner packaging of their natural paint.
Based on research into the company ‘ecologic’, I decided to create an inner pouch to hold the paint. By using bio-plastic as a main material, the company can cut the use of conventional plastic packaging and therefore use less oil and energy in production.
Due to the nature of a pouch, it was important to create a strong outer-packaging for protection during transport. An aluminium tin sits inside an outer box made from moulded pulp; this tin has infinite recyclability and can be reused for stirring the paint from the pouch, and storage of brushes.
The moulded pulp outer packaging made from recycled cardboard is not only compostable and biodegradable, it provides a square shape for easy stacking in storage. The top part of the moulded pulp box fits over the aluminium tin handle to provide a handle for the overall packaging.
The graphic design labels were based around the idea of cutting the amount of paper, harmful glues, and inks used within the packaging. By creating a generic label using the logo and company name, this could be printed directly on the pouches of all sizes and colours. The smaller label is attached separately with information about the size and colour of a particular pouch.
The pouch has certain advantages for a decorator than a conventional tin. It is flexible so each drop of paint can be used, and it is re-sealable to prevent paint from drying out. The design will stand out amongst competitors for its unique shape and eye-catching colour scheme.
HATCHER, Rebecca
The materials I thought were most appropriate for the packaging was a thin aluminium tin, coated in a thin layer of card and the label, with the packaging for transportation being recycled cardboard this was because it is natural as well as being readily available.
The second use I have found for the packaging is that the tin can be returned to you to be refilled or alternately if the customer wants they can be converted into planters, also the cardboard outer packaging can be recycled again after use very easily.
Finally I believe that my design might be beneficial to Pots of Paint, due to the fact that the packaging looks natural so this would reinforce the environmentally message, as well as the fact that I have tried to design simple and elegant, not overcrowding the design but enforcing the personal touches I believe Pots of Paint already offers to customers.
IVES, Martha
For, after undergoing research, I felt that aluminium would be the most suitable material for my paint container. This was because it is strong, secure and light (almost a third of steel's weight), the latter which would make transportation more convenient. I discovered that every ton of aluminium that is recycled saves 95% of greenhouse gas emissions, while steel saves 80%. In weighing up these considerations, I felt that aluminium would therefore be the most suitable material for the paint container, while the transport packaging would be made of compostable paperboard and the 'packaging peanuts', present inside the box to ensure that the paint was protected, would also be biodegradable.
My design was likely to interest the target audience, while its reuse function ensures that the packaging would not simply be thrown into landfill but would instead be used to decorate the indoors or outdoors of the customer's home.
KAUR, Jaspal
I had chosen to use the material cork for my paint pot packaging and hemp for my transportation packaging, these materials I chose are both 100% natural and recyclable and equally re-useable. I believe that cork is a very versatile and interesting material which has proved to be eco-friendly and re-usable, and by creating a paint pot from cork it could be a complete new look for paint and could attract many consumers. I had chosen hemp for my transportation packaging because the material Hemp, this is a strong, biodegradable and recyclable material that can also have many other uses than just carrying paint pots.
When I was creating my packaging designs I wanted them to be re-use so that the consumers wouldn’t just throw them away once them have been used that is why both my designs have many potential second uses, from storage containers to holders for items such as flowers.
As I have created an eco-friendly paint pot design and transportation packaging design, I believe they will appeal to all Edward Bulmer’s existing customers and will fit in with the natural, simple and sophisticated look that Edward Bulmer have.
KELLY, Leigh
Styrofoam is commonly used throughout the industry as a protective barrier, but from my research i determined that mushroom's were the new plastics. Extracting compounds from these mushrooms takes five days to make, grow and convert into Mycellium packaging, which is entirely compostable, bringing advantages forward and away from the styrofoam. It is also extremely durable, fire and water resistant. The use of Mycellium would act as the protective casing, eliminating the need for the excess plastic currently used when shipping the paint canisters over from Germany and would suitable shield the inner Ecolean bladder from harm during transportation.
KULIESYTE, Aida
The Paint container contains bamboo fiber, biodegradable plastic, a tag made out of seed paper and Jute cord. This kind of combination gives a sense of ‘naturality’ and is environmentally friendly. The second use is that of a flower pot, but it also includes a place to keep a persons paint brush when the paint is in use. The packaging shape and visuals are inspired by Edward Bulmer’s logo, identity and promotes natural colours and quality.
LAPA, Paulina
LIPSCOMB, Sian
My design encompasses 3 materials: recycled card, aluminum and bio plastic. These materials are easy and convenient to recycle in the home and are in high abundance.
I produced the ‘Paint the World Green’ scheme, which allows consumers to make a personal contribution to suitability. For every 10 customers that enter their reference number in online, Pots of Paint would donate a tree to the Woodland Trust. Materials are easy and convenient to recycle in household waste making it convenient, and could also be reused. There is also a possibility to return the package if this is feasible for the company.
The design is simple but still implies that it contains a top quality product. The materials are space saving/collapsible when in storage, and the air cushions make it easier to pack different size containers. The design would also be easy and cheap to assemble.
LUTHER, Zoe
I decided to use recycled steel for the material of the paint can, feeling it was most appropriate in that it allowed the paint to be held in a strong and durable container that could be infinitely recycled and maintain a lower carbon footprint than Plastic and other metals. For the packaging I decided upon mycelium packaging (mushroom grown) for it is organic and a cradle-to-cradle product. The steel cans can be collected, cleaned and recycled for infinite recycling and the mycelium packaging can be composted in a domestic garden, both of these factors enable a green approach. I believe this paint container design to be beneficial to Edward Bulmer because it is easy to hold, professional looking and eco-friendly in its material use, production and end life. The distinctive triangular prism is also eye catching and can tessellate for transport or shelf life, ergonomic and with its full surface lid would work with existing Bulmer’s factory pouring machines.
MCCOURT, Rachel
My final design is a square container made from recycled aluminium, as it is strong, emphasizes a premium product, and can be infinitely recycled - recycling it can save 95% of the energy needed to make it from raw materials.
The sleeve is made from recycled paper and printed on using vegetable based inks, the label is seed paper which the user can plant in their pots to grow plants. The tin can also be re-used as storage, or made into a lantern if you drill holes into it and place a small tea light inside.
This design combines 'green' and 'premium' into one, it can be recycled, reused, is sourced sustainably but also looks like a good quality product.
MOSS, George
The paint container:
- Tetra-pak acting as an outer shell with a multi-layered metallised polyester bag inside acting as a bladder.
- Natural hemp/twine for the handle at the top
- Tree free paper as the slip on covers , with ink stamped aesthetics.
I chose these materials because I wanted to communicate a natural eco-friendly message (something which natural paint competitors simply aren’t doing). The metallised polyester bag (or bladder) contains the paint inside the tetra-pak which offers a duel protection. If there so happens to be any spillages or opening in the bag the tetra-pak is more than capable of containing the spillage, so it doesn’t leaking it out. In terms of aesthetics I wanted to communicate a not so ‘mass-produced’ feel and therefore opted for stamping which is not only precise but less harmful to the environment when applying. These aesthetics are on a tree free paper slip ( sourced from agricultural waste) so if Edward Bulmer were so inclined to recall the containers somehow via a scheme or an initiative, they could be cleaned reused and have a new slip put over them.
All of these materials are equally and easily recyclable, which is the main reason I chose them. I opted for this solution instead of a ‘second use’ as my research led me to believe any second use would really not be of real quality due to the limitations of the packaging.
The Travel packaging:
- Cardboard acting as the protective outer shell
- Tree free paper as the slip on cover, with ink stamped aesthetics.
- Biomass Fiber Composite (AgroResin) used as the inner moulded trays to keep the paint containers in position.
- Sugar Bagasse acting as a sort of natural Styrofoam, this would surround the rest of the containers for added protection inside the travel packaging.
I chose these materials once again as they are all easily recyclable, the same reason applies for the aesthetic slip over covers as before. I opted for cardboard as the protective outer shell because it’s cheap, durable, light, flexible and easy to recycle. The cardboard’s ability to assemble flat after use intrigued me and allowed me to come up with the solution of ‘free posting’ the material back as long as it is not damaged. The Biomass Fiber Composite trays are 100% bio-degradable and offer great support to the containers. One of the main issues was finding a solution to the containers rattling around when in transit and this answers that issue. The sugar bagasse is a by-product from sugar canes and is an excellent damage impacter. It allows a soft casing for the container to be in in the event of damaging preventing spills.
PEGRUM, Maddie
The paint tin is made of aluminium, as this material is light and can be recycled an infinite number of times. The outer packaging is a cardboard box with cut out handles for ease of carrying, and a cut out window on the front to show the consumer the products inside. The top of the tin has the company logo the corresponding with the colour of the paint. All of the packaging is recyclable and printed using eco inks, however there is a suggested second use for the paint tin. The consumer can remove the handle and use the tin as a plant pot.
SHERRY, Carl
1. I chose recycled aluminium as my chosen material as I stood by the traditional paint can due to the metal being 100% recyclable and Aluminium is a material part of a 'closed-loop system' meaning it can be melted down and re-casted over and over again without depreciating its quality.
For my outer packaging carrier case I chose 'Moulded Pulp' as my material because it again is made of 100% recycled paper/card, and is also 100% recyclable afterwards, as well as being 100% bio-degradable... It's also cheap to manufacture and easy to shape to any desired shape.
2. My packaging hasn't been designed to serve a second use as instead it's been designed to be as environmentally friendly and sustainable as possible, as the outer moulded pulp packaging can be bio-degraded or it can be put out with your general paper recycling. As with the aluminium case, that too is easily recyclable in your everyday recycling bin. The labels are made from recycled paper and the ink is sustainable vegetable ink that biodegrades away naturally too. As with the Jute handles, they are a natural substance and can naturally biodegrade too without the need of any processes.
3. I believe my design will be beneficial as I've been realistic about materials, costs, functionality and aesthetics. All of the materials i've used can be readily and easily bought within the UK at low costs whilst the practicality of the traditional round container remains as useful as its always been (hence why cylinder cans still take 99% of the paint aisles today!). The case can be made easily and quickly from a mould and can easily be stacked inside eachother in transport and storage.
WOOD, Hannah
For my outer packaging i have used double wall Corrugated carboard, as it is hard wearing, strong and also it is recyclable, made of recycled paper and cheap to manufacture. For my paint cans i have used 100% aluminium metal, as it is very lightweight and completely recyclable.
Alongside the ease of recycling the materials i have chosen, i also designed a 'Refill Pouch'. This was to insure reuse with in the paint can, allowing the customer to buy a refill pouch for less, and using the paint tin when applying paint.
I believe my design is beneficial as my design still reflects the term 'pots of paint' with the aluminium tins, and also my outer packaging design is simple but smart and easy to carry, and stack successfully when transporting.
